2021
20
$500,000
$49,000
$885,000
No
OHM Fitness is revolutionizing the fitness industry with its cutting-edge EMS (Electrical Muscle Stimulation) technology, offering a unique and efficient workout experience. In just 25 minutes, members can achieve the results of a traditional two-hour workout, making it an attractive option for busy individuals seeking effective fitness solutions. The franchise model is designed to provide low overhead costs and high scalability, appealing to entrepreneurs looking to invest in the growing wellness sector.
Innovative Technology: Utilize FDA-approved EMS technology for efficient workouts.
Time-Efficient Workouts: Offer 25-minute sessions that deliver quick results.
Low Overhead: Operate with minimal staffing and space requirements.
Scalable Model: Expand easily with a proven business model.
Growing Market: Tap into the expanding wellness and fitness industry.
Established Year:
OHM Fitness was founded in 2021 with a mission to redefine the fitness experience using Electrical Muscle Stimulation (EMS) technology. The brand entered the market to address the growing demand for time-efficient, science-backed workouts that deliver visible results in minimal time.
Founders:
The franchise was launched by Doug Payne, an experienced entrepreneur with a strong background in fitness and wellness industries. His vision was to combine cutting-edge technology with personalized fitness programs to create an effective and convenient workout model.
Franchise Units:
Currently, OHM Fitness has fewer than 20 units, operating primarily in select urban centers. The brand is in a growth phase, with an emphasis on expanding into high-demand Canadian markets.
Brand Journey & Company History:
2021: Brand founded, first studio launched.
2022-2023: Rapid adoption due to the effectiveness of EMS technology and time-efficient workouts.
2023-Present: Franchising model introduced, allowing entrepreneurs to open their own OHM Fitness studios under a proven operational framework.
The company has positioned itself as a premium fitness studio that focuses on efficiency, innovation, and client satisfaction.
Ownership & Structure:
OHM Fitness is privately owned, with expansion primarily through franchising. This allows investors to leverage a proven business model while benefiting from the brand’s ongoing operational and marketing support.
Market Presence in Canada:
While still emerging in Canada, OHM Fitness is actively pursuing opportunities in major urban centers, targeting health-conscious individuals who value quick and effective fitness solutions.
Industry Category:
Health & Wellness
Fitness Studios
Technology-driven personal training
Other Key Information:
Utilizes FDA-approved EMS technology for safe and effective workouts.
Offers 25-minute workouts that produce results comparable to traditional 2-hour gym sessions.
Designed for low overhead and high scalability, making it attractive to franchise investors.
Focuses on urban, high-traffic locations with a demographic interested in health, wellness, and convenience.
OHM Fitness offers a comprehensive support system to ensure franchisees can launch and operate their studios efficiently while maintaining consistent quality across all locations. This includes pre-launch guidance, operational training, marketing assistance, and ongoing support.
Before opening, OHM Fitness provides:
Site Selection Assistance: Guidance on choosing optimal locations with high foot traffic and a target demographic that aligns with the brand.
Lease Negotiation Support: Help with negotiating lease terms to secure favorable conditions.
Studio Design & Build-Out: Assistance with interior design, layout planning, and EMS studio setup to meet brand standards.
Permits & Compliance: Guidance to ensure the studio meets local health, safety, and regulatory requirements.
Franchisees receive in-depth training to manage day-to-day operations:
EMS Technology Training: Hands-on instruction on using the emPower EMS suits, Styku body scanning technology, and other proprietary equipment.
Customer Service Excellence: Training to deliver a consistent and premium client experience.
Operational Procedures: Workflow management, appointment scheduling, and studio maintenance protocols.
Staff Recruitment & Management: Guidance on hiring and managing trainers, front desk staff, and support personnel.
OHM Fitness provides marketing strategies and resources to attract and retain members:
Brand Guidelines: Complete brand toolkit to ensure consistent messaging and visuals across all marketing channels.
Digital Marketing Campaigns: Assistance with social media marketing, email campaigns, and local online advertising.
Promotional Materials: Ready-to-use templates for flyers, brochures, and in-studio marketing initiatives.
Grand Opening Support: Guidance and marketing plans to create a strong local launch.
Continuous Education: Access to updated training modules, workshops, and certifications to keep franchisees and staff up-to-date with EMS technology and fitness trends.
Operational Support: Dedicated field support team available for questions, troubleshooting, and coaching.
Performance Monitoring: Assistance with tracking KPIs, membership growth, and revenue metrics to optimize business performance.
Technology Updates: Support with software, app integration, and new EMS advancements to keep the studio cutting-edge.
Franchisee Network: Connect with other OHM Fitness franchisees to share best practices, strategies, and lessons learned.
Annual Conferences & Workshops: Opportunity to attend events focused on training, growth strategies, and innovation.
Summary:
OHM Fitness ensures that franchisees receive end-to-end support, from the initial site selection to ongoing operations, marketing, and technology integration. This structured guidance significantly reduces the risk for investors and accelerates business growth.
OHM Fitness is designed for entrepreneurs and investors who are passionate about health, wellness, and innovative fitness solutions. The franchise model caters to individuals who want to operate a premium fitness studio with a scalable business model.
Entrepreneurial Mindset: Franchisees should be motivated self-starters who can manage and grow a business independently.
Passion for Health & Fitness: An enthusiasm for fitness, wellness, and helping clients achieve their goals is critical to creating a successful studio environment.
Business-Oriented: Ability to handle budgets, monitor KPIs, and implement strategic business decisions.
Experience in service-oriented industries, such as retail, hospitality, or fitness, is advantageous but not mandatory.
Familiarity with managing staff, customer service, or operations helps ensure smooth studio management.
Leadership Skills: Ability to motivate and train staff to deliver consistent, high-quality experiences.
Minimum Net Worth: $1,000,000 or higher.
Liquid Capital: At least $500,000 to cover startup costs, working capital, and initial operations.
The ideal franchisee should have the financial stability to sustain the business through the launch and growth phase.
Franchisees should target urban centers with high population density, fitness-conscious residents, and busy professionals seeking convenient workouts.
Locations near commercial hubs, residential complexes, or shopping districts are preferred for maximum foot traffic and visibility.
Customer-Focused: Committed to delivering a premium client experience.
Innovative & Adaptive: Open to adopting new fitness technologies and operational strategies.
Community-Oriented: Ability to build a loyal membership base and engage with local communities.
Goal-Driven: Motivated to grow the business and achieve measurable results.
OHM Fitness studios leverage advanced EMS technology, making the business more about efficient operations and member experience than traditional gym management.
Franchisees with a blend of business acumen, people skills, and passion for fitness are best suited to maximize the studio’s potential.
The model supports both hands-on operators and investors who want to hire a management team while overseeing growth.
| Financial Component | Details |
|---|---|
| Total Investment Required | $337,500 – $885,000 CAD |
| Minimum Investment Required | $500,000 CAD in liquid capital |
| Franchise Fee | $49,000 CAD |
| Franchise Units (Current) | Fewer than 20 units globally |
| Infrastructure / Build-Out Costs | $75,000 – $400,000 CAD (studio design, equipment, interior setup) |
| Marketing Budget | Included in startup package; ongoing marketing fees may apply |
| Working Capital | Included in total investment; sufficient to cover initial 3–6 months of operations |
| Royalty Fees | Contact OHM Fitness for specific terms |
| Expected ROI | Rapid ROI potential due to low overhead and efficient operations |
| Break-even Time | Typically 12–18 months depending on location and market conditions |
| Revenue Streams | - In-studio EMS workouts / memberships - At-home EMS packages - Retail sales (fitness apparel, accessories, supplements) - Personal training add-ons |
| Average Studio Size | 1,000 – 1,500 sq. ft. |
| Staffing Requirements | 2–5 employees per studio, including trainers and front desk staff |
| Technology Investment | emPower EMS suits, Styku body scanning, proprietary software (included in infrastructure cost) |
