2013
100
$250,000
$49,500
$450,000
No
Fitstop is redefining what it means to train smarter, not longer. As a high-performance functional training franchise, Fitstop blends strength, metabolic conditioning, and endurance in a dynamic, science-backed system that delivers real results. Originating from Australia, Fitstop has built a global reputation as one of the fastest-growing fitness concepts that prioritize performance, community, and results-driven training. Now, Fitstop is rapidly expanding across the United States — giving driven entrepreneurs the opportunity to own a proven fitness brand backed by world-class systems, technology, and brand recognition.
With a loyal and growing member base, Fitstop has become more than just a gym; it’s a movement. The brand’s innovative “Train for the Future” approach has captured the attention of fitness enthusiasts seeking a smarter, structured, and supportive way to achieve their goals. For franchisees, Fitstop offers a streamlined business model that combines scalable operations, robust marketing support, and a community-driven culture designed to thrive in any U.S. market.
Why Invest in This Franchise?
Fitstop presents a rare opportunity to join one of the most exciting international fitness brands entering the U.S. market. The franchise combines performance-based training with cutting-edge fitness technology and community engagement — three elements driving today’s booming fitness industry.
Key reasons to invest include:
Proven International Model: Established success across Australia and New Zealand with over 100+ open and upcoming locations.
Rapidly Growing Market: The U.S. fitness industry exceeds $30 billion annually and continues to grow, particularly in boutique and functional training sectors.
Technology-Driven Experience: Fitstop integrates digital platforms, performance tracking, and community engagement tools that enhance retention and member satisfaction.
Strong Profit Potential: Low overhead, scalable model, and multiple revenue streams from memberships, merchandise, and local partnerships.
Hands-On Support: Comprehensive onboarding, operational training, and ongoing marketing support to ensure sustainable business growth.
Established Year: 2013
Founder: Peter Hull
Headquarters: Brisbane, Queensland, Australia
Franchise Launch Year: 2017
Global Presence: 100+ locations across Australia, New Zealand, and expanding rapidly in the USA
Fitstop was founded in 2013 by Peter Hull, a former professional athlete who wanted to create a fitness experience focused on real results, performance, and community. Hull’s vision was to move beyond the traditional gym environment by developing a functional, science-based training model that combined strength, endurance, and conditioning in one seamless system.
After years of perfecting the model and proving its effectiveness, Fitstop officially launched its franchise program in 2017, allowing passionate entrepreneurs to bring the “Train for the Future” movement to their local communities. The brand quickly gained traction in Australia and New Zealand, becoming one of the region’s fastest-growing boutique fitness networks.
Today, Fitstop operates as part of the Fitstop Group Holdings, which continues to set the standard in functional fitness innovation and operational excellence. The brand’s proven success overseas has fueled its expansion into the United States, where demand for boutique, performance-driven training concepts continues to rise.
Each Fitstop location is built around its signature “Perform, Condition, and Sweat” workouts — a structured, progressive system that challenges members physically while fostering a strong sense of belonging and accountability. The use of integrated fitness technology, performance tracking, and data-driven programming has helped Fitstop establish a strong competitive advantage over other group training brands.
In the USA, Fitstop’s strategy focuses on key growth markets such as Texas, California, Florida, New York, and Illinois, offering investors the chance to be among the first movers of this internationally trusted brand. With a strong emphasis on community impact, member engagement, and franchise profitability, Fitstop is positioning itself as a top contender in America’s thriving fitness industry.
Industry Category: Health, Wellness & Fitness — Boutique & Functional Training Segment
Company Ownership: Privately held under Fitstop Group Holdings
Current Focus: U.S. franchise expansion and North American market leadership
Fitstop takes pride in setting its franchisees up for long-term success with one of the most comprehensive training and support systems in the fitness industry.
Pre-Launch Support:
Assistance with site selection, lease negotiation, and studio design.
Complete project management support to oversee construction and layout.
Access to Fitstop’s proprietary systems and technology platform.
Operational Training:
Intensive onboarding program including both in-person and virtual training sessions.
Guidance on staffing, operations management, and member engagement strategies.
Proprietary training methodology certification for staff and coaches.
Marketing & Growth Support:
Pre-launch marketing campaigns customized for your territory.
Access to national brand marketing, PR initiatives, and social media content.
Digital marketing toolkit and CRM systems to manage leads and retention.
Ongoing Support:
Continuous operational coaching and performance benchmarking.
Regional manager visits and annual conferences for network collaboration.
Updated workout programs, training templates, and performance technology upgrades.
Fitstop is built for driven, community-focused entrepreneurs who are passionate about fitness, personal growth, and business success. The brand isn’t just looking for investors — it’s seeking leaders who want to inspire transformation through movement, mindset, and community engagement.
The ideal Fitstop franchisee believes in creating meaningful change in people’s lives. They understand that fitness is not just about working out but building long-term relationships, accountability, and results. Whether you come from a business, fitness, or corporate background, Fitstop provides all the tools and systems needed to help you succeed.
Key Characteristics of the Ideal Fitstop Franchisee:
Passion for Health & Fitness:
You don’t need to be a personal trainer, but you should have a strong belief in health, wellness, and the impact of an active lifestyle. Fitstop thrives on authenticity — franchisees who live and breathe the brand’s mission connect better with their community.
Strong Leadership & People Skills:
Fitstop studios are community-driven. The best owners know how to motivate teams, build relationships, and foster a culture of support and accountability among members.
Business-Minded with Growth Ambition:
Ideal franchisees are financially savvy and capable of managing operations, sales, and marketing. Whether you’re an investor managing multiple units or an owner-operator, a growth mindset is key to maximizing performance and profitability.
Community-Oriented Entrepreneurs:
Fitstop’s success comes from its local presence. Franchisees who actively engage with nearby businesses, schools, and sports communities thrive the most.
Operational Discipline:
While Fitstop provides a proven playbook, successful franchisees follow systems with precision — from marketing and staffing to member retention and financial tracking.
Financial Readiness:
Franchisees should have sufficient liquid capital and net worth to support pre-launch costs, working capital, and early growth until break-even is achieved.
Fitstop’s franchise structure allows flexibility for both:
Owner-Operators: Ideal for those who want to be hands-on in managing daily operations, engaging members, and leading their teams.
Multi-Unit Investors: Perfect for experienced entrepreneurs seeking to build multiple locations in prime U.S. territories with dedicated studio managers.
Fitness enthusiasts, coaches, or former athletes.
Business executives or managers seeking a lifestyle-driven career shift.
Investors with multi-unit retail, F&B, or service franchise experience.
Professionals in sales, marketing, or leadership roles looking for a scalable business.
Fitstop is targeting high-growth, health-conscious markets across the U.S., including:
Urban centers: Los Angeles, New York City, Dallas, Chicago, Miami.
Suburban communities: Austin, Nashville, Charlotte, Tampa, Denver.
Emerging secondary markets: Boise, Raleigh, Columbus, Phoenix.
Below is a detailed breakdown of the estimated investment and financial structure for owning and operating a Fitstop franchise in the United States. These figures are based on current market data, Fitstop’s international franchise model, and average U.S. setup costs. Actual costs may vary depending on location, size, and build-out conditions.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Franchise Fee | $49,500 | One-time fee granting rights to operate under the Fitstop brand, including access to training, systems, and trademarks. |
| Total Initial Investment | $250,000 – $450,000 | Inclusive of franchise fee, build-out, equipment, working capital, and pre-opening expenses. |
| Minimum Liquid Capital | $100,000 | Minimum cash or readily available assets required to qualify for franchise ownership. |
| Net Worth Requirement | $300,000 – $500,000 | Recommended financial stability level for prospective franchisees. |
| Studio Size | 2,000 – 3,000 sq. ft. | Ideal space required for optimal member experience and operational efficiency. |
| Leasehold Improvements / Build-Out | $80,000 – $150,000 | Includes flooring, lighting, sound, signage, and Fitstop’s signature studio design elements. |
| Fitness Equipment Package | $80,000 – $120,000 | Covers professional-grade strength and conditioning equipment, technology systems, and accessories. |
| Technology & Software Systems | $10,000 – $15,000 | Includes Fitstop’s performance-tracking tech, CRM, and integrated membership platform. |
| Initial Marketing & Grand Opening | $20,000 – $30,000 | Launch campaign, local advertising, and community engagement events to drive initial memberships. |
| Working Capital (First 3 Months) | $25,000 – $50,000 | Funds to cover payroll, rent, and operations during the startup phase. |
| Royalty Fee | 6% of Gross Revenue | Ongoing fee for continued brand, system, and operational support. |
| National Marketing Fund | 2% of Gross Revenue | Contributes to national and regional marketing, brand growth, and promotional campaigns. |
| Training & Certification Costs | Included | Comprehensive pre-opening and operational training provided for owners and staff. |
| Break-Even Timeline | 12 – 18 Months (Avg.) | Typical time frame to reach profitability depending on location and management efficiency. |
| Average ROI | 20% – 30% Annually | Based on performance of established locations with consistent member growth. |
| Revenue Streams | Memberships, Personal Training, Group Programs, Merchandise Sales | Multiple income sources ensure sustainable cash flow and long-term profitability. |
