2022
11
$168,000
$65,000
$295,000
No
iFlex Stretch Studios is revolutionizing the wellness industry by offering professional assisted stretch therapy designed to enhance mobility, reduce pain, and improve overall well-being. Founded in 2022 in Scottsdale, Arizona, iFlex Stretch Studios is the latest innovation from the creators of The Joint Chiropractic. With a mission to make quality assisted stretching accessible and affordable, iFlex provides clients with personalized, one-on-one sessions in a comfortable and inviting environment.
The brand's commitment to excellence and client satisfaction has positioned iFlex as a leader in the growing wellness sector. By focusing on mobility and flexibility, iFlex caters to a diverse clientele, including athletes, older adults, and individuals seeking relief from chronic pain or stress. With a proven business model and a strong support system, iFlex Stretch Studios offers a compelling franchise opportunity for entrepreneurs passionate about health and wellness.
Proven Business Model: iFlex Stretch Studios leverages the expertise of its founders, who have successfully scaled wellness concepts in the past, ensuring a replicable and profitable franchise model.
Growing Market Demand: As awareness of the benefits of assisted stretching increases, the demand for specialized wellness services continues to rise, presenting a lucrative opportunity for franchisees.
Comprehensive Support: Franchisees receive extensive training and ongoing support, covering all aspects of studio operations, marketing, and client service, ensuring a smooth and successful business journey.
Scalable Growth Potential: With a flexible studio model and a focus on community engagement, franchisees have the potential to expand their business footprint and achieve long-term success.
Established Year:
iFlex Stretch Studios was founded in 2022, making it a relatively new but rapidly growing brand in the wellness industry.
Founders:
The brand was founded by Verdine Baker, who brings extensive experience in scaling wellness and fitness concepts. Baker is known for building StretchLab to over 600 locations before launching iFlex, demonstrating deep expertise in assisted stretching and franchise development.
Franchise Units:
As of 2025, iFlex Stretch Studios operates 11 locations in the United States and has awarded 218 additional franchise units across states including Virginia, Texas, Florida, California, Arizona, Utah, Idaho, and Indiana. This shows a strong expansion plan and rising demand for its services.
Brand Journey & Company History:
iFlex was launched as an evolution of the assisted stretching concept, emphasizing mobility, flexibility, and injury prevention. The company leverages modern technology, highly trained staff, and personalized client experiences to differentiate itself from traditional fitness centers or gyms. Its mission is to make professional assisted stretching accessible, safe, and affordable for a broad range of clients—from athletes to older adults seeking better mobility.
Ownership:
iFlex Stretch Studios is a part of Sequel Brands, a company recognized for building successful ventures in health, wellness, and fitness. This backing provides stability, proven business processes, and strategic guidance to franchisees.
Market Presence in the USA:
The brand is rapidly expanding in key U.S. markets, targeting both metropolitan areas and suburban communities. Its locations are strategically selected based on demographics, consumer interest in wellness, and market potential.
Industry Category:
iFlex Stretch Studios falls under the Health, Wellness, and Fitness industry, specifically within assisted stretching and mobility services. This niche is experiencing strong growth as consumers increasingly prioritize preventive health, wellness, and non-invasive therapies.
Other Information:
The concept focuses on one-on-one assisted stretching sessions, tailored to each client’s needs.
Designed for accessibility, iFlex offers a modern, welcoming studio environment equipped with specialized equipment.
The brand differentiates itself from gyms and physical therapy centers by combining personalized service with scalable franchise operations.
iFlex Stretch Studios offers comprehensive support and training to ensure franchisees can operate successfully and grow their business efficiently. Their system is designed to provide guidance before launch, during operations, and throughout ongoing franchise ownership.
Before a studio opens, iFlex provides extensive guidance to set up a strong foundation:
Site Selection Assistance: Franchisees receive expert advice to choose the ideal location based on demographic analysis, market research, and traffic patterns, ensuring maximum visibility and profitability.
Studio Design & Build-Out: iFlex provides blueprints, design guidelines, and equipment specifications for creating a modern, safe, and welcoming studio. They may also assist in sourcing equipment and negotiating vendor contracts.
Initial Marketing Planning: Franchisees are trained to launch effective local marketing campaigns to attract new clients. This includes grand opening strategies, digital marketing, social media guidance, and promotional events.
Permits & Compliance: Guidance on legal, health, and safety regulations to ensure smooth operations from day one.
Once the studio is ready, iFlex trains franchisees on day-to-day operations:
Hands-On Studio Training: Comprehensive training on all aspects of assisted stretching sessions, including techniques, client safety, and personalized programming.
Staff Management: How to recruit, train, and manage qualified stretch therapists and administrative staff to maintain high-quality service.
Customer Experience & Retention: Techniques for client onboarding, engagement, and retention to build a loyal customer base.
Financial & Administrative Procedures: Training on bookkeeping, POS systems, scheduling, and reporting to streamline operations.
iFlex provides ongoing marketing resources to help franchisees grow their local business:
National Marketing Initiatives: Franchisees benefit from brand-wide campaigns that drive awareness of iFlex services.
Local Marketing Assistance: Templates, strategies, and guidance for local advertising, digital marketing, social media, and community outreach.
Promotional Materials: Access to professionally designed flyers, banners, email templates, and loyalty programs.
Education Programs: Continuous learning for franchise owners and staff on latest stretching techniques, wellness trends, and client management best practices.
Certifications & Workshops: iFlex offers workshops to ensure all staff are certified in safe assisted stretching practices, enhancing service credibility.
Franchisees benefit from continuous guidance after the studio is operational:
Operational Support: Regular check-ins, performance analysis, and advice from franchise consultants to maintain service quality and efficiency.
Technology Support: Access to scheduling software, CRM systems, and marketing platforms to streamline operations.
Networking & Peer Support: Franchisees can connect with other iFlex owners to share best practices, marketing tips, and operational insights.
Expansion Assistance: Guidance for opening additional locations and scaling the business within the brand framework.
The ideal franchisee for iFlex Stretch Studios is someone who combines passion for health and wellness with business acumen, ensuring the brand’s mission of promoting mobility, flexibility, and well-being is successfully delivered to the community.
Franchisees should genuinely value health, mobility, and the benefits of assisted stretching.
They should be enthusiastic about helping clients improve flexibility, reduce pain, and enhance overall well-being.
Prior experience in fitness, physical therapy, chiropractic care, or wellness services is beneficial but not mandatory, as iFlex provides thorough operational and technical training.
iFlex seeks self-motivated, business-minded individuals who are eager to build and grow a profitable wellness studio.
Franchisees should be willing to invest time and effort into marketing, operations, and client relationship building.
A long-term vision for expanding their business footprint within their market is ideal, with potential interest in owning multiple units over time.
Prospective franchisees must have the financial resources to invest in the franchise, including the minimum liquid capital requirement of $100,000 and total investment of $168,000 – $295,000.
They should understand business finances, budgeting, and cash flow management to operate efficiently and maximize profitability.
Ideal candidates can manage staff, oversee daily operations, and maintain service quality.
They should be organized, detail-oriented, and capable of following proven systems, while also providing excellent customer service.
Previous experience in managing small businesses, retail operations, or service-oriented companies is a strong advantage.
iFlex franchisees should be engaged with their local community, building relationships, hosting events, and fostering client loyalty.
They should be comfortable with local marketing, networking, and creating a welcoming environment for clients of all ages.
Motivated & Resilient: Able to navigate challenges and grow the business over time.
Client-Focused: Dedicated to delivering an exceptional experience for every customer.
Team Player: Willing to learn from corporate support, peers, and trainers, and implement best practices.
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $168,000 – $295,000 |
| Franchise Fee | $65,000 |
| Royalty Fee | 7% of gross monthly sales |
| Marketing Fee | 1% of gross monthly sales |
| Minimum Liquid Capital | $100,000 |
| Infrastructure / Build-Out | $75,000 – $150,000 (studio design, equipment, furniture, fixtures) |
| Marketing Budget (Initial) | $10,000 – $20,000 (grand opening and local campaigns) |
| Working Capital | $15,000 – $25,000 (initial operating costs, salaries, utilities, and supplies) |
| Break-Even Time | Approximately 6–9 months depending on location and market conditions |
| Expected ROI | Typically 18–24% within the first 2 years (varies by location and operations) |
| Revenue Streams | Memberships, single-session bookings, retail product sales, corporate wellness partnerships |
| Franchise Units (Current) | 11 operating units (218 in development across USA) |
