2018
10
$300,000
$50,000
$600,000
No
FlannelJax’s isn’t your average entertainment franchise — it’s an adrenaline-pumping, experience-driven business that brings people together for unforgettable fun. Known for its energetic axe-throwing arenas and competitive social atmosphere, FlannelJax’s has quickly positioned itself as one of America’s most exciting and high-demand entertainment franchises. The brand delivers more than just entertainment — it creates shared experiences for groups, corporate teams, and thrill-seeking individuals looking for something beyond the ordinary night out.
With its strong operational systems, safety-first environment, and immersive guest experiences, FlannelJax’s has carved out a distinct niche in the “competitive socializing” industry — a rapidly growing segment that combines leisure, entertainment, and hospitality. The franchise is perfectly positioned to capitalize on the booming experiential market across the United States, attracting millennials, corporate groups, and event organizers alike.
Why Invest in this Franchise?
FlannelJax’s is more than a fun concept — it’s a powerful investment in a proven business model. The axe-throwing and social entertainment industry has exploded in popularity, driven by consumer demand for memorable experiences. As part of this trend, FlannelJax’s offers franchise partners a scalable, low-inventory, and event-driven model that ensures repeat business and strong margins.
Here’s why investors choose FlannelJax’s:
High-Profit Potential: Strong event-based revenue streams from birthdays, corporate events, bachelor/bachelorette parties, and casual walk-ins.
Growing Market Demand: Competitive social entertainment is one of the fastest-growing sectors in leisure and recreation.
Proven Systems: Backed by experienced franchisors with operational expertise, standardized training, and marketing support.
Multi-Unit Opportunities: Perfect for investors looking to scale regionally with multiple locations.
Customer Retention: A unique, immersive experience that generates repeat visits and strong word-of-mouth marketing.
FlannelJax’s was established in 2018 in Saint Paul, Minnesota, and has since grown into a recognizable name in the recreational and competitive entertainment sector across the USA. Founded by industry veterans passionate about creating interactive, team-based activities, FlannelJax’s was developed as a safe, social, and thrilling environment that encourages friendly competition.
The brand quickly gained momentum by offering a well-rounded experience — blending traditional lumberjack games like axe throwing, crosscut sawing, and hammer-schlagen with a modern, professional ambiance. Today, FlannelJax’s operates multiple franchise units nationwide and continues to expand in major cities and suburban markets. The franchise is owned and supported by a leadership team with decades of experience in hospitality, franchising, and experiential entertainment.
Industry Category: Entertainment, Leisure & Recreation
Headquarters: Saint Paul, Minnesota, USA
Franchise Units (Approx.): 10+ and growing across the United States
FlannelJax’s provides one of the most comprehensive franchise support systems in the entertainment sector, ensuring every new owner launches and operates successfully.
Pre-Launch Support:
Site Selection & Build-Out Assistance: Guidance in identifying prime locations for maximum foot traffic and event bookings.
Lease Negotiation Support: Help with property evaluation and negotiating favorable lease terms.
Design & Setup: Assistance with venue layout, décor, and safety-compliant facility design to create the perfect FlannelJax’s experience.
Operational Training:
In-depth on-site and classroom training covering operations, safety, staff management, and customer service.
Ongoing training updates on operational efficiency and new activity offerings.
Marketing & Sales Support:
National marketing strategies, PR campaigns, and digital promotions tailored for local markets.
Event booking systems and online tools to manage corporate and private group reservations.
Access to professionally designed marketing assets and brand collateral.
Ongoing Franchisee Support:
Dedicated franchise consultant for ongoing guidance.
Continuous performance monitoring and best practice sharing.
Regular webinars, franchise conferences, and system updates.
FlannelJax’s is looking for driven entrepreneurs who are passionate about people, fun, and creating engaging experiences. This opportunity is ideal for those who enjoy entertainment, hospitality, and event management — no prior axe-throwing experience needed!
The Ideal Franchise Owner:
Possesses strong leadership and customer service skills.
Enjoys creating social, team-oriented experiences.
Has prior business or management experience (hospitality or entertainment preferred).
Is capable of managing staff and maintaining brand standards.
Has access to the required investment capital and enthusiasm to grow in a vibrant, experiential industry.
Prefers prime metro, suburban, or entertainment-heavy locations.
FlannelJax’s franchisees come from diverse backgrounds — from corporate executives and business professionals to first-time entrepreneurs with a passion for interactive entertainment.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Total Investment Required | $300,000 – $600,000 | Includes build-out, training, equipment, and launch marketing. |
| Minimum Liquid Capital | $150,000 | Minimum cash required to qualify as a franchisee. |
| Franchise Fee | $50,000 | One-time initial fee for brand rights, training, and onboarding. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee for brand use, operational support, and system updates. |
| Marketing/Advertising Fund | 2% of Gross Sales | National and local marketing contributions to promote the brand. |
| Leasehold Improvements & Build-Out | $150,000 – $300,000 | Construction, interior setup, safety equipment, and design. |
| Equipment & Furniture | $50,000 – $100,000 | Axe-throwing lanes, targets, decor, and safety materials. |
| Working Capital | $25,000 – $50,000 | Funds to cover initial operations, payroll, and marketing until break-even. |
| Grand Opening Marketing Budget | $10,000 – $20,000 | Local event promotions, digital ads, and community launch campaigns. |
| Expected ROI (Return on Investment) | 25% – 35% Annually | Based on event-driven, repeat-revenue business model. |
| Average Break-Even Period | 12 – 18 Months | Depends on market size, management, and marketing execution. |
| Revenue Streams | Corporate Events, Private Parties, Walk-Ins, Food & Beverage | Multiple income channels that drive consistent cash flow. |
