1998
20
$189,500
$35,000
$330,000
No
Flooring Liquidators is one of the most trusted names in the flooring industry, known for delivering quality, variety, and affordability to both residential and commercial customers across the United States. With decades of expertise and a proven retail and installation model, Flooring Liquidators has built a strong reputation for offering everything from hardwood, vinyl, laminate, and carpet to tile, area rugs, and custom flooring solutions.
As a franchise opportunity, Flooring Liquidators stands out because of its vertically integrated business model — sourcing premium materials directly from manufacturers, maintaining large inventories, and offering unbeatable prices. This value-driven approach not only builds customer loyalty but also helps franchisees achieve strong profit margins.
Backed by extensive industry experience, brand recognition, and strategic marketing support, the Flooring Liquidators franchise provides an opportunity for entrepreneurs to enter a booming $25+ billion U.S. flooring market with a brand that has already perfected the retail and service formula. Whether customers are remodeling homes or outfitting commercial spaces, Flooring Liquidators has become their go-to destination for stylish and affordable flooring solutions.
Why Invest in This Franchise?
Investing in a Flooring Liquidators franchise means joining a proven business with a trusted name and a scalable business model. The flooring industry continues to grow as residential renovations, new home builds, and commercial construction drive consistent demand. Flooring Liquidators offers an advantage with its direct supplier relationships, competitive pricing, and expert customer service training, ensuring franchise owners can thrive even in competitive markets.
Other key reasons to invest include:
Established Brand Recognition: Decades of market presence and loyal customer base.
High-Demand Product Line: Wide range of flooring products catering to residential and commercial sectors.
Recession-Resistant Model: Flooring remains a necessity in every construction and renovation cycle.
Proven Marketing System: Comprehensive local and national marketing campaigns that drive foot traffic and online sales.
Comprehensive Support: Hands-on assistance from site selection to store opening and beyond.
Company Name: Flooring Liquidators, Inc.
Founded: 1998
Founder: Steve Kellogg
Headquarters: Modesto, California, USA
Industry Category: Home Improvement, Flooring, Retail
Flooring Liquidators began its journey in Modesto, California, when founder Steve Kellogg saw an opportunity to revolutionize the flooring retail experience. He built the company on a simple principle — to offer top-quality flooring products at warehouse prices, supported by personalized customer service and professional installation.
Starting with a single showroom, Flooring Liquidators quickly expanded across California and other U.S. states, becoming a well-recognized brand known for its extensive product selection and transparent pricing. The company supplies and installs hardwood, laminate, vinyl, carpet, tile, and luxury flooring solutions for both residential and commercial markets.
Over the years, Flooring Liquidators has earned a strong reputation for integrity, product diversity, and exceptional service. The brand operates with a vertically integrated model — managing sourcing, logistics, and retail operations in-house — ensuring high margins for franchisees and consistent quality for customers.
In recent years, Flooring Liquidators introduced its mobile showroom franchise concept, allowing entrepreneurs to own a business without the heavy overhead of a retail store. Each mobile showroom (custom van) is equipped with flooring samples and tools, enabling franchise owners to bring the shopping experience directly to customers’ homes or offices. This innovative model aligns with the growing consumer demand for in-home consultations and convenient buying experiences.
As of now, Flooring Liquidators operates over 20 locations and franchise territories across the United States, with ongoing expansion plans targeting key regions such as Texas, Florida, Arizona, and the Midwest.
The company’s strong supplier relationships, marketing expertise, and franchise training systems make it one of the most scalable and profitable flooring franchise opportunities in the U.S. today.
Key Highlights:
Established in 1998 with decades of operational excellence.
Proven business model with both retail and mobile showroom options.
Founder-led leadership focused on innovation and franchisee success.
Active franchising across the United States with continued growth momentum.
Recognized for superior pricing, customer service, and brand trust.
Flooring Liquidators believes that franchise success starts with proper training and ongoing support. The brand provides a full 360° franchise training program that covers every aspect of business ownership.
Pre-Launch Support:
Assistance with site selection, lease negotiation, and store layout design.
Guidance on equipment, product selection, and inventory setup.
Initial marketing strategy and local launch campaign support.
Operational Training:
Comprehensive in-person and online training at the headquarters.
Instruction in sales techniques, installation scheduling, vendor relations, and POS systems.
In-depth training on managing operations, hiring, and maintaining customer satisfaction.
Marketing Support:
National and regional marketing campaigns using digital advertising, SEO, and local partnerships.
Branded promotional materials, social media content, and website integration.
Access to the Flooring Liquidators CRM system for lead tracking and customer engagement.
Ongoing Support:
Continuous field visits and performance assessments.
Updated product training as new flooring innovations enter the market.
Exclusive access to supplier discounts and new product lines.
This strong support framework ensures every franchisee operates with confidence and consistency from day one.
The Flooring Liquidators franchise is designed for driven, business-minded individuals who want to build a scalable and profitable business in the home improvement and retail flooring industry. Whether you come from a sales, operations, or construction background, the model is built to help you succeed with strong brand support and training.
This opportunity is perfect for both owner-operators and investor-partners who want to capitalize on the growing U.S. demand for residential and commercial flooring products.
Ideal candidates are entrepreneurs who thrive on building relationships and delivering excellent customer experiences. Flooring Liquidators franchisees should have a passion for helping homeowners and businesses transform their spaces with quality flooring solutions.
Enthusiastic about business growth and local market development.
Strong interpersonal skills with a focus on client satisfaction and community reputation.
Comfortable leading sales presentations and managing customer relationships.
While flooring or retail experience is an asset, it’s not mandatory. The brand’s comprehensive training equips new owners with all the operational, technical, and sales knowledge they need.
Experience in sales, marketing, operations, or project management is beneficial.
Leadership skills to hire, train, and manage installation and sales teams.
Organized and results-driven individuals who can handle business finances, operations, and performance metrics.
Franchisees should possess the financial stability to invest in the business and manage initial operational costs comfortably.
Minimum Liquid Capital: $100,000 – $150,000
Net Worth Recommendation: $250,000+
Ability to support working capital for the first 3–6 months of operations.
These financial benchmarks ensure franchisees can successfully establish their territory and leverage marketing support effectively.
A genuine interest in home improvement, renovation, or design makes for a strong connection with customers. Franchisees who enjoy helping clients choose styles, materials, and finishes often build a loyal client base and drive repeat business.
Appreciation for aesthetics, quality craftsmanship, and innovation in flooring.
Eagerness to learn about new materials, technologies, and interior trends.
Flooring Liquidators franchisees are encouraged to establish their presence in high-growth suburban or metropolitan markets, especially areas with new housing developments, active remodelers, and a strong commercial construction presence.
Target regions: Texas, Florida, Arizona, Georgia, and California continue to show strong potential.
Franchise territories are protected, ensuring exclusive operating rights.
The mobile showroom model allows for flexibility — serving both residential neighborhoods and business districts.
The most successful Flooring Liquidators franchisees are those who align with the brand’s values of quality, transparency, and customer satisfaction. They treat each project as an opportunity to build long-term trust in their community.
Willingness to follow a proven franchise system.
Dedication to maintaining brand standards in customer service, pricing, and installation quality.
Desire to scale the business through multi-unit ownership or additional territories.
Summary
The Flooring Liquidators franchise opportunity suits motivated entrepreneurs who combine business acumen with customer passion. You don’t need flooring experience — just a willingness to learn, lead, and deliver excellence. With a proven model, comprehensive training, and the backing of a trusted U.S. brand, Flooring Liquidators empowers you to build a thriving business in the ever-growing home improvement industry.
Below is a detailed financial breakdown of the Flooring Liquidators franchise opportunity, including estimated startup costs, fees, working capital, and potential returns. These figures are based on current U.S. franchise data and the brand’s mobile showroom model, which minimizes overhead while maximizing earning potential.
| Category | Low Investment (USD) | High Investment (USD) | Description |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | $50,000 | Grants franchise rights, brand use, training, and initial support. |
| Mobile Showroom Van Purchase/Lease | $45,000 | $85,000 | Branded van with shelving, flooring samples, marketing wrap, and installation setup. |
| Equipment & Sample Inventory | $15,000 | $25,000 | Flooring samples, displays, installation tools, and digital sales materials. |
| Initial Inventory (Products & Supplies) | $25,000 | $50,000 | Stock of high-demand flooring products (vinyl, laminate, carpet, tile, etc.). |
| Office Setup / Storage Space | $5,000 | $15,000 | Small administrative or storage space (optional for mobile model). |
| Training & Onboarding | Included | Included | Comprehensive pre-launch and operational training provided by the franchisor. |
| Marketing & Grand Opening Budget | $10,000 | $20,000 | Local advertising, digital campaigns, and community launch promotions. |
| Technology / POS System | $2,000 | $5,000 | Software for CRM, invoicing, and job scheduling. |
| Insurance, Licensing, and Legal Fees | $2,500 | $5,000 | Business registration, local licenses, and insurance coverage. |
| Working Capital (3–6 months) | $50,000 | $75,000 | Funds for payroll, rent (if any), utilities, fuel, and operations. |
| Total Estimated Investment | $189,500 | $330,000 | Estimated total to launch a fully operational franchise unit. |
| Type | Amount / Percentage | Details |
|---|---|---|
| Royalty Fee | 5% of gross sales | Paid monthly to the franchisor for brand use and support. |
| National Marketing Fund | 2% of gross sales | Contributes to brand-wide digital, print, and media campaigns. |
| Local Advertising Requirement | Minimum $1,000/month | Local social media, Google Ads, and community marketing. |
| Technology & Support Fee | $150/month | CRM, POS updates, and ongoing IT support. |
| Metric | Estimate / Range |
|---|---|
| Average Gross Revenue (per unit) | $500,000 – $1,000,000 annually |
| Gross Profit Margin | 30% – 45% |
| Expected ROI | 20% – 30% annually |
| Break-Even Point | 12 – 24 months |
| Franchise Term | 10 years (renewable) |
Flooring Liquidators franchisees can earn income through multiple channels, increasing profitability and diversification:
In-home sales and installation services (core revenue stream).
Retail showroom or warehouse sales (optional expansion).
Commercial and contractor accounts (B2B projects).
E-commerce / online sales through brand-supported platforms.
Design consultations and custom flooring solutions.
