1967
100
$150,000
$30,000
$250,000
No
Flowerama is one of America’s most beloved floral and gift franchises, known for its beautiful arrangements, affordable prices, and exceptional customer service. Established as a trusted name in the floral retail industry, Flowerama has built a strong reputation by blending creativity, quality, and convenience. The franchise model offers aspiring entrepreneurs an opportunity to own a business that celebrates life’s special moments—birthdays, anniversaries, weddings, and holidays—through flowers and thoughtful gifts.
Flowerama stands out for its modern retail approach, combining a walk-in floral experience with e-commerce and delivery channels. With decades of brand equity, a loyal customer base, and a proven operational framework, Flowerama is the perfect choice for entrepreneurs seeking to enter the high-demand floral and gifting sector in the USA.
Why Invest in this Franchise?
Investing in a Flowerama franchise means stepping into a proven business model backed by years of experience and brand recognition. The U.S. floral market generates billions annually, driven by year-round demand for flowers and gifts. Flowerama’s well-established systems, national marketing programs, and trusted supply chain make it easy for franchisees to start strong and grow sustainably.
Strong Brand Recognition: Decades of customer trust and nationwide brand presence.
Diverse Revenue Streams: Retail floral sales, gift baskets, online orders, event arrangements, and delivery.
Recession-Resilient Industry: Flowers remain an emotional, high-demand purchase for life events.
Proven Operations: Streamlined systems for sales, inventory, and marketing ensure ease of management.
Ongoing Support: Backed by experienced corporate leadership under franchising expert, Franchises, Inc.
Flowerama was founded in 1967 in Des Moines, Iowa, by a passionate group of entrepreneurs who believed that everyone should have access to beautiful, fresh flowers without overpaying. What started as a single floral shop quickly evolved into a household name recognized for affordability, creativity, and exceptional service. The brand’s mission has always been simple yet powerful — to make life’s celebrations brighter with fresh flowers and thoughtful gifts.
During the 1970s and 1980s, Flowerama experienced rapid expansion across the United States through a franchise model that empowered local business owners to serve their communities while leveraging a trusted national brand. By maintaining consistency in quality, design, and customer experience, the company grew to become one of the largest floral retail chains in the country, with over 100 franchise units nationwide.
In recent years, Flowerama became part of Franchise Group, Inc., a respected multi-brand franchisor that operates several successful consumer retail brands across the U.S. This partnership provided the franchise with access to extensive resources, professional management, marketing expertise, and a powerful distribution network — helping the brand modernize its systems and expand into new markets.
Flowerama operates within the Retail – Floral and Gift industry, which continues to show strong year-round demand driven by holidays, birthdays, weddings, anniversaries, and corporate gifting. The franchise has successfully adapted to modern retail trends, integrating e-commerce platforms, local delivery systems, and digital marketing tools to strengthen its reach and profitability.
With a legacy spanning over five decades, Flowerama has built a reputation for trust, freshness, and value. Its franchise system allows entrepreneurs to operate a well-recognized brand while enjoying the freedom of local ownership. Flowerama continues to thrive as a top choice for both customers and investors, offering a timeless business built on emotion, beauty, and community connection.
Flowerama offers comprehensive training and ongoing support designed to help franchisees succeed from day one.
Pre-Launch Support:
Site selection and lease negotiation assistance.
Store layout, interior design, and setup guidance.
Access to approved vendors and suppliers for fresh flowers, equipment, and inventory.
Initial training covering floral design, inventory management, point-of-sale systems, and staff recruitment.
Operational Support:
Detailed operations manuals and business playbooks.
Local and national marketing programs, digital campaigns, and seasonal promotions.
Supplier partnerships that ensure fresh product availability and competitive pricing.
Centralized e-commerce and delivery support systems.
Ongoing Support:
Regular field visits and performance coaching from corporate representatives.
Continuous marketing updates, seasonal templates, and promotional materials.
Access to proprietary technology platforms for sales tracking and reporting.
National advertising campaigns to build brand recognition in each market.
Franchisees are never alone—Flowerama’s experienced franchise development team guides them through every stage of business growth.
Flowerama seeks passionate entrepreneurs who appreciate the art of flowers, customer service, and community connection. You don’t need prior floral experience—just the drive to learn and lead.
The ideal franchisee profile includes:
Individuals or couples seeking an owner-operator business model.
Experience in retail, customer service, or small business management is preferred but not required.
A passion for creativity, event planning, and customer engagement.
The ability to manage day-to-day store operations and local marketing.
Investment capability: Mid-range retail investors with adequate working capital and a long-term growth mindset.
Location preferences: Ideal for suburban and urban areas with high foot traffic, near shopping centers or community hubs.
Flowerama’s franchise model is also suitable for multi-unit owners looking to diversify their portfolio with a proven retail brand that offers steady cash flow and growth potential.
| Category | Details |
|---|---|
| Total Investment Required | $150,000 – $250,000 |
| Minimum Investment | $150,000 |
| Franchise Fee | $30,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Franchise Units (Approx.) | 100+ locations across the USA |
| Infrastructure/Build-out Cost | $80,000 – $120,000 |
| Initial Inventory & Equipment | $25,000 – $40,000 |
| Working Capital | $15,000 – $25,000 |
| Expected ROI | 20% – 30% annually (average) |
| Break-Even Point | 18 – 24 months |
| Revenue Streams | Retail flower sales, online orders, event florals, plants, gift items, and delivery services |
Flowerama’s financial model is designed to deliver strong margins with moderate investment levels. With consistent local demand and centralized marketing, franchisees can achieve profitable growth within a short span.
