2014
15
$1,200,000
$50,000
$2,500,000
No
The Fowling Warehouse franchise brings together the high-energy fun of football, the precision of bowling, and the social atmosphere of a bar — all in one exciting entertainment destination. Born out of the spirit of friendly competition and camaraderie, Fowling Warehouse has rapidly become one of America’s most unique and talked-about entertainment franchises. This one-of-a-kind concept gives guests the thrill of tossing a football at bowling pins while enjoying craft beers, cocktails, and an unforgettable group experience.
As a franchise opportunity, Fowling Warehouse stands out for its innovative concept, scalable business model, and wide market appeal. With Americans seeking new, social, and experiential forms of entertainment, the brand has positioned itself as a leader in the “eatertainment” industry — blending recreation, sports, and hospitality into a profitable venture. Whether it’s corporate events, private parties, or casual weekend fun, Fowling Warehouse delivers a high-energy environment that keeps customers coming back.
Investing in a Fowling Warehouse franchise means entering a booming market with a truly differentiated concept. While traditional sports bars and bowling alleys compete in crowded spaces, Fowling Warehouse has carved out its own niche by inventing and trademarking the sport of “Fowling” — a hybrid game that combines the best of football and bowling.
This distinct identity gives franchisees a significant competitive edge. The brand’s combination of active entertainment, social engagement, and a high-margin food-and-beverage model offers multiple revenue streams. With growing demand for group-based experiences and the rise of “competitive socializing” venues across the U.S., Fowling Warehouse is well-positioned for rapid expansion.
Franchisees benefit from strong national branding, turnkey operational systems, and a dedicated corporate team that supports marketing, construction, and daily operations. The investment offers the potential for strong returns, scalable growth, and long-term brand value in a fast-growing entertainment segment.
Founded: 2014
Founder: Chris Hutt
Headquarters: Detroit, Michigan, USA
Franchise Units (2025): 15+ operating locations and several under development
Industry Category: Sports Entertainment, Eatertainment, and Bar Franchise
The Fowling Warehouse story began in 2014, when Chris Hutt and friends were tailgating at the Indianapolis 500 and accidentally invented a new game by mixing two American favorites — football and bowling. That spontaneous moment led to the creation of “Fowling” — a sport that blends the precision of bowling with the energy and unpredictability of football.
Recognizing its potential as a social entertainment experience, Hutt opened the first Fowling Warehouse in Detroit, Michigan, transforming the casual backyard game into a full-fledged entertainment venue. The concept quickly gained popularity as guests were drawn to its lively atmosphere, competitive spirit, and community-driven energy.
The brand expanded through franchising to meet the growing demand for “competitive socializing” — a trend where people seek experiences that combine games, drinks, and social interaction. Over the years, Fowling Warehouse has grown into one of the most innovative experiential entertainment franchises in the United States, with thriving locations in Grand Rapids, Cincinnati, Atlanta, Indianapolis, Dallas, and other major cities.
Each Fowling Warehouse features a large industrial-style facility, multiple Fowling lanes, a full-service bar, and private event spaces designed for corporate gatherings, birthdays, and social events. The brand’s unique blend of sport, entertainment, and hospitality makes it stand out in a crowded market of traditional bars and bowling alleys.
With its patented Fowling gameplay, trademarked brand, and proven business model, Fowling Warehouse continues to expand nationwide — offering entrepreneurs a chance to invest in a distinctive, fun, and profitable franchise within the booming active entertainment industry.
Fowling Warehouse provides extensive pre-launch and ongoing franchise support to ensure every new owner’s success. The franchise development team assists with:
Site Selection & Build-Out: Guidance on choosing optimal locations with ideal demographics, traffic, and space requirements (typically 20,000–30,000 sq. ft.). The corporate team helps design and oversee construction to maintain the brand’s industrial and energetic vibe.
Comprehensive Training: Franchisees and management teams undergo hands-on training at an existing Fowling Warehouse location covering game operations, bar management, staffing, customer engagement, and event hosting.
Marketing & Grand Opening: Strategic marketing campaigns, public relations support, and community launch events to drive awareness and local buzz.
Ongoing Operational Support: Continuous assistance with operations, inventory management, point-of-sale systems, and brand compliance.
National Marketing Programs: Franchisees benefit from centralized branding, digital marketing, and promotional support to maintain a consistent presence nationwide.
This full-spectrum support allows franchise owners to focus on running an exciting, profitable business while leveraging the expertise of a proven franchise system.
The Fowling Warehouse franchise is ideal for entrepreneurs who are passionate about hospitality, entertainment, and creating community-driven experiences. The brand seeks individuals who:
Have prior experience in restaurant, bar, or entertainment management, or a strong interest in owning a fun, people-centered business.
Possess excellent leadership, event management, and customer service skills.
Are energetic, community-oriented, and passionate about creating memorable experiences for guests.
Have the financial capacity to invest in a large-format venue and manage staff, marketing, and events.
Are committed to following the proven business model and maintaining Fowling Warehouse’s brand integrity.
Multi-unit investors, hospitality groups, or entrepreneurs with a background in operations or event management are especially well-suited for this franchise opportunity.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $1,200,000 – $2,500,000 |
| Minimum Liquid Capital | $500,000+ |
| Franchise Fee | $50,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Average Facility Size | 20,000 – 30,000 sq. ft. |
| Working Capital Requirement | $100,000 – $250,000 |
| Expected ROI | 20% – 30% annually (based on performance) |
| Break-even Period | 18 – 30 months |
| Revenue Streams | Game fees, food and beverage sales, event rentals, private parties, corporate functions |
Fowling Warehouse offers a compelling investment opportunity for those looking to tap into the fast-growing competitive socializing industry — a sector projected to grow rapidly as consumers continue to seek experiences that blend activity, entertainment, and community.
