Established
2018
Franchise Units
20
Minimum Investment
₹ 14,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 1,50,00,000
Home Based
No
Description
The Indian culinary landscape is transitioning rapidly, driven by consumers who demand both the comfort of traditional flavors and the seamless convenience of modern dining. Standing at the forefront of this evolution is 1964 MEAL FACTORY, a home-grown brand that brilliantly bridges the gap between a premium Dine-In experience and a high-efficiency Dark Kitchen model. Specialized in serving authentic Indian and Mughlai cuisines alongside popular fast-food favorites like Chinese dishes and refreshing juices, the brand has built an exceptional reputation for culinary consistency and vibrant, engaging store environments.
1964 MEAL FACTORY eliminates the historical barriers of complex food operations. By providing a menu driven by high-quality, pre-configured, and zero-wastage raw materials, the brand allows franchise owners to deliver identical, mouth-watering tastes across every single order without relying entirely on volatile, high-priced independent chefs. For entrepreneurs eyeing the booming Food & Beverage (F&B) industry in India, 1964 MEAL FACTORY offers a highly optimized, dual-revenue business framework built for modern commercial ecosystems.
Background
Established Year: Founded in 2018, bringing contemporary corporate structure to authentic culinary roots.
Parent Ownership: 1964 MEAL FACTORY is a proud extension of the Yappy Group (House of Cafe), a prominent Indian hospitality conglomerate famed for pan-India brands such as Chicken Adda, Master Shake, Chaat Adda, Eggoholic, and Dostea.
Current Active Units: The brand currently operates a rapidly expanding network of over 20+ units positioned strategically across India.
Market Presence in India: Headquartered in Indore, Madhya Pradesh, the brand enjoys widespread corporate recognition across Northern, Western, and Central India, accelerating its reach into tier-1, tier-2, and tier-3 markets.
Industry Category: Food & Beverage (Casual Dining, QSR, and Cloud Kitchen / Dark Kitchen).
Support Training
To ensure absolute uniformity in taste, aesthetics, and profitability, 1964 MEAL FACTORY offers comprehensive end-to-end operational handholding:
Site Selection Assistance: Expert real estate analysts help evaluate high-footfall commercial properties near marketplaces, transport hubs, colleges, or high-density residential areas to lock in top-tier visibility.
Pre-Launch & Live Staff Training: Master chefs from the corporate head office travel directly to your location to provide live, hands-on training to your kitchen and management crew regarding food presentation, preparation, and tech setup.
Logistics & Raw Material Supply: All unique raw materials and standardized secret spice blends are delivered via an end-to-end corporate logistics network, maintaining absolute taste consistency across India.
Technical & Billing Software Support: Franchisees receive free, proprietary point-of-sale (POS) and inventory management software to track daily billing, digital orders, and operational expenditures seamlessly.
Marketing & Launch Strategy: Benefit from localized digital marketing blueprints, festive menu planning, grand-opening collateral, and corporate tie-ups with primary online food aggregator applications.
Ideal Candidate
1964 MEAL FACTORY is seeking driven business partners who can mirror the brand's passion for culinary excellence and premium hospitality:
Passion Over Cooking Experience: You do not need to be a seasoned chef. A deep passion for customer satisfaction, community networking, and food retail management is highly valued.
Financial Capability: Investors must possess the liquid capital required for the setup, ranging from ₹14 Lakh to ₹15 Lakh for a complete traditional setup, alongside reserves for basic working capital.
Staff Management Ability: The ideal candidate must be capable of hiring and leading a small, focused team of 3 to 5 operational crew members.
Location Preference: Ideal properties include spaces measuring 500 to 750 Sq. Ft. located within bustling high-footfall spots like main market streets, close to universities, malls, corporate business parks, or railway stations. For pure dark kitchen variants, an accessible space meeting basic electrical and water amenities is required.
Financial Detail
| Financial Category | Investment Projection (INR) |
| Franchise Fee (One-Time, Lifetime) | ₹2,00,000 - ₹5,00,000 (Depending on Model & Region) |
| Interior & Store Ambiance Setup | Approx. ₹3,00,000 |
| Kitchen Equipment & Infrastructure | Approx. ₹3,00,000 (Deep freezers, fryers, assembly lines) |
| Total Initial Capital Project Cost | ₹14,00,000 - ₹15,000,000 |
| Minimum Required Area | 500 - 750 Sq. Ft. |
| Employee Headcount Required | 3 to 5 Staff Members |
| Royalty Fees / Profit Sharing | 0% (Zero Corporate Profit Sharing) |
| Commission Sharing Model | Franchisee retains Approx. 95% of revenues |
| Operational Costs | Approx. 20% of revenue streams |
| Food Costs | Approx. 30% |
| Expected ROI Timeline | 6 to 12 Months |
| Potential Revenue Streams | Dine-In sales, takeaway orders, online deliveries, and local event catering |