Established
1975
Franchise Units
15
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) segment is experiencing an unprecedented boom, driven by an expanding middle class, rapid urbanization, and an insatiable appetite for high-quality, convenient dining. Standing at the cutting edge of this culinary evolution is 1975 – The Chicken Company. Known for its trademark philosophy of serving "Western Food with an Indian Attitude," the brand has masterfully bridged the gap between global QSR standards and the distinct, flavor-rich demands of the Indian palate.
Unlike conventional international chains that rely on a one-size-fits-all menu, 1975 – The Chicken Company has dedicated years of intense research and development to crafting a fusion menu. The signature fried and grilled chicken items are marinated in a secret blend of quality herbs, native spices, and premium ingredients to deliver a deeply satisfying, localized taste profile. Beyond its core poultry offerings, the brand features an expansive menu including traditional and innovative snacks, Indian-style pizzas with authentic ethnic profiles, hearty Meal Rolls, Rice Bowls, and satisfying Burgers.
Crucially, the brand features an extensive parallel menu of vegetarian options, ensuring that no customer demographic is excluded. This unique positioning makes every outlet a highly attractive neighborhood hub where families, students, and working professionals gather. For an investor, partnering with 1975 – The Chicken Company means stepping into a proven, high-traffic model backed by over a decade of industry expertise and a management team dedicated to operational simplicity and massive market penetration.
Background
Established Year: 1975
Brand Origin & Journey: The brand started its humble beginnings as a small food kiosk focused on exploring how premium herbs and spices interact with core proteins. Over decades of continuous refinement, culinary experiments, and scaling, it transitioned into a highly structured QSR brand model.
Franchise Active Units: 15+ dedicated outlets under the direct brand, backed by a parent franchise group maintaining a footprint of over 400+ allied food retail outlets across India.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR)
Market Presence in India: Operating with a Pan-India expansion model, targeting tier-1, tier-2, and tier-3 cities to fulfill the rising countrywide demand for premium, affordable non-vegetarian and vegetarian fast food.
Support Training
1. Pre-Launch Support
Site Selection & Analytics: Complete guidance on picking the right commercial real estate, evaluating local footfall dynamics, visibility, and competitor density.
Store Design & Architecture: Standardized layout blueprint designs optimized to make the best use of smaller floor spaces (150 to 250 sq. ft.).
Equipment Sourcing: Guidance on procuring essential kitchen hardware, point-of-sale (POS) systems, and security setups.
2. Operational & Staff Training
On-Site Training Program: Complete, hands-on cooking and assembly training provided at the franchise location or regional training centers for the kitchen team and store manager.
Detailed Operating Manuals: Comprehensive physical and digital operational blueprints covering inventory handling, recipe execution, hygiene metrics, and billing.
3. Marketing & Brand Support
National & Regional Marketing: Continuous, active brand presence across major social media platforms to drive regional awareness.
Launch Campaigns: Structured hyper-local advertising strategies to ensure a massive spike in footfalls during the opening week.
Aggregator Tie-ups: Centralized brand partnerships with leading food delivery applications to streamline immediate online revenue streams.
Ideal Candidate
1975 – The Chicken Company is looking for dedicated business partners rather than passive investors. The ideal candidate profile includes:
Entrepreneurial Mindset: Individuals with a strong desire to succeed, possess good interpersonal skills, and have a passion for providing exceptional customer service.
Investment Capability: Financial readiness to commit the initial capital and handle minimal buffer funds without heavy external debt strain.
Experience Profile: While a background in hospitality or retail management is highly valued, it is not mandatory. The operational model is simplified enough for first-time entrepreneurs with high discipline.
Location Preferences: Access to commercial property ranging between 150 Sq. Ft. to 250 Sq. Ft. in highly accessible commercial zones, food courts, shopping malls, high streets, or high-density student areas.
Financial Detail
| Financial Parameter | Cost / Requirement Details |
| Total Investment Required | ₹8 Lakhs – ₹10 Lakhs (All-inclusive setup) |
| Minimum Investment Base | ₹8 Lakhs |
| Franchise Brand Fee | ₹3 Lakhs (Already included inside the total investment budget) |
| Kitchen Equipment Cost | ₹2 Lakhs (Already included inside the total investment budget) |
| Furniture & Store Fixtures | ₹1.5 Lakhs (Already included inside the total investment budget) |
| Initial Marketing Budget | ₹50,000 – ₹1,00,000 |
| Working Capital / Infrastructure | Remainder of the base allocation for local lease deposits & minor site preparation |
| Royalty Fees | Competitive/Low operational tier (Discussed transparently during agreement finalization) |
| Franchise Agreement Term | 5 Years (Fully Renewable) |
| Expected Return on Investment (ROI) | 35% – 40% per annum |
| Expected Payback Period (Break-even) | 10 to 12 Months |