Established
2011
Franchise Units
80
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian Food and Beverage industry is growing at an incredible pace, driven heavily by a massive youth population and a shifting preference toward casual dining. Within this landscape, Quick Service Restaurants (QSRs) that can offer high quality alongside diverse choices dominate market share. Enter New York Pizza and Fried Chicken (NYPFC)—a powerhouse brand that effectively bridges the gap between two of the world's most popular comfort foods: artisanal pizzas and crispy, golden fried chicken.
Originating as a concept with roots in Chantilly, Virginia, USA, NYPFC has masterfully localized its menu to cater to the bold and adventurous Indian palate. Instead of choosing between opening a pizza outlet or a fried chicken joint, NYPFC provides investors with a hybrid model, serving over 50 varieties of pizza alongside premium, juicy fried chicken under a single roof. This clever market positioning significantly boosts average ticket sizes, captures a wider customer demographic, and creates an exceptional competitive edge over single-product fast-food chains.
Why Invest in this Franchise?
Investing in NYPFC offers distinct strategic advantages over other QSR brands in the Indian market:
Dual-Concept Revenue Model: You essentially run two high-demand businesses (a pizza parlor and a fried chicken hub) out of a single kitchen footprint, lowering overhead costs while maximizing sales potential.
Highly Cost-Effective Setup: Compared to global fast-food giants that demand astronomical setup capitals, NYPFC provides a premium fast-casual layout at a fraction of the cost.
No Percentage Royalties: One of NYPFC’s most investor-friendly features is its lack of traditional royalty percentages on your sales. This means you retain the vast majority of your hard-earned profits.
Broad Consumer Appeal: Featuring "Jonny Character"—the brand's highly engaging mascot—the brand possesses a friendly, family-oriented appeal that attracts kids, college students, and working professionals alike.
Menu Innovation: Regular product additions ensure that customers always have something new to try, keeping the restaurant's offerings fresh and relevant.
Background
Established Year: 2011
Franchise Commencement: April 2012
Active Units: 80+ to 100+ operational outlets across India, along with an international footprint (including Tanzania).
Founders / Key Management: Led by Sudhakar Chaluvadi (CEO and Director) and Ram Atmakuri (Proprietor).
Brand Journey & History: NYPFC launched its early operations with the core goal of blending rich, authentic American fast-food flavors with a punchy kick of Indian spices. Finding immense acceptance in Southern and Western India early on, the brand scaled rapidly via the franchise model to promote young entrepreneurs. Today, its footprint spans over 18 Indian states, making it one of the fastest-growing homegrown QSR networks in the country.
Industry Category: Food & Beverages / Quick Service Restaurant (QSR).
Support Training
NYPFC ensures that both experienced restaurateurs and absolute beginners have the tools required to run a smooth operation.
Pre-Launch Support: The brand provides extensive site-selection guidance to identify high-footfall commercial zones, followed by a detailed layout design for the kitchen and dining areas.
Operational Training: Comprehensive, on-site training is conducted directly at your franchise venue. This covers regular menu preparation, ingredient handling, portion control, and kitchen safety protocols.
Technical & Academic Support: Franchisees are provided with proprietary billing and inventory management software, alongside necessary hardware integration support included right in the upfront fees. Detailed operational manuals are supplied to streamline day-to-day work.
Marketing & Launch Assistance: NYPFC assists with both interior and exterior promotional branding, local area marketing designs, and occasional nationwide campaigns to ensure high visibility from day one.
Ongoing Support: A dedicated technical and supply chain helpdesk handles continuous inventory sourcing, ensuring consistent supply of signature spices and raw materials.
Ideal Candidate
NYPFC looks for business partners who show long-term commitment and operational dedication:
Entrepreneurial Passion: Individuals must have a strong drive to succeed in the food services sector and a passion for customer hospitality.
Business Background: Prior experience in retail, F&B, or general business management is preferred, though not strictly mandatory if the investor is willing to learn.
Investment Capability: The prospective franchisee should possess clean capital to cover the initial setup, infrastructure costs, and a small buffer for initial operating expenses.
Location Preferences: Commercial spaces, high streets, major marketplaces, or prominent shopping malls with a minimum ground floor carpet area are highly preferred.
Age Limit: Minimum age requirement of 24 years to enter the franchise agreement.
Financial Detail
| Financial Parameter | Details / Cost (Estimates) |
| Total Investment Required | ₹20 Lakhs – ₹30 Lakhs |
| Minimum Setup Investment | Approx. ₹20 Lakhs |
| Franchise/Brand Fee | ₹2.5 Lakhs |
| Infrastructure Cost | ₹11 Lakhs – ₹15 Lakhs (Furniture, Fixtures, and Interiors) |
| Equipment & Kitchen Tools | Approx. ₹6 Lakhs |
| Working Capital & Marketing | Included within the initial investment framework |
| Royalty / Commission Fees | No Royalty % (Fixed, minimal monthly franchise fee applies; up to 92% revenue retention) |
| Space Requirement | 600 to 1,200 Sq. Ft. |
| Staff Requirement | 6 to 10 members per outlet |
| Expected ROI Timeframe | 12 to 18 Months |
| Break-Even Period | Dependent on footfall, typically achieved within the first few months of smooth operation |
| Potential Revenue Streams | Dine-in, dedicated home delivery services, and takeaway orders |