Established
2014
Franchise Units
70
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The Indian bakery and bakery-café sector is experiencing an unprecedented surge, driven by an evolving consumer palate that treats desserts not just as occasional sweets, but as central elements of everyday celebrations. Positioning itself at the sweet spot of this consumer revolution is 90 Degrees (operated under Laxmi Foods), one of Western India’s fastest-growing bakery and confectionery brands. Starting its journey from the bustling hubs of Mumbai and Pune, 90 Degrees has built a stellar reputation as a go-to brand for pure vegetarian (eggless) gourmet cakes, bespoke pastries, artisanal desserts, and seasonal treats.
What sets 90 Degrees apart in a competitive food and beverage market is its precise calibration between high-end culinary innovation and middle-market affordability. Unlike traditional bakeries that rely on static, mass-produced inventories, 90 Degrees thrives on a hyper-customized model. Whether it is an intricate multi-tier wedding cake, a corporate milestone dessert, or a spontaneous evening craving, the brand adapts seamlessly to the consumer's needs. This adaptability, combined with a highly recognizable, vibrant retail aesthetic, gives the brand a strong competitive edge. By bridging the gap between local, unorganized cake shops and overly premium premium bakeries, 90 Degrees has established a highly lucrative retail blueprint that is now rapidly expanding across Pan-India.
Background
| Milestone / Metric | Brand Details |
| Parent Company / Owner | Laxmi Foods |
| Establishment Year | 2014 / 2016 (Operations expanded significantly by 2016) |
| Franchise Commenced | 2019 |
| Current Active Units | 70+ Outlets across India |
| Brand Journey & Footprint | Started as a boutique pastry shop in Mumbai & Pune; scaled across Maharashtra and currently expanding Pan-India. |
| Industry Category | Food & Beverage / Confectionery & Bakery |
| Key Milestones | Over 5 Million cakes baked, serving a loyal base of over 1 Million happy customers. |
Support Training
The brand ensures that its franchise partners do not need a culinary or professional baking background to run a successful store. They provide a clear, step-by-step onboarding and support framework:
Pre-Launch & Site Selection Support
Demographic & Footfall Analysis: Complete corporate assistance in evaluating commercial high-streets, dense residential pockets, and market places to choose a location with high foot traffic.
Interior Layout & Store Architecture: Standardized turnkey interior blueprints, design elements, and counter planning to optimize a 150 to 400 square foot retail space.
Operational Training
Staff & Counter Training: Thorough in-house training for newly hired retail staff, billing operators, and store managers covering presentation, customer service, and handling delicate customized orders.
SOP and Inventory Management: Streamlined guidelines detailing shelf-life management, stock rotation, and standard operating procedures (SOPs) for maintaining pristine freshness.
Marketing & Tech Integration
Digital Branding & Local SEO: Assistance in launching hyper-local marketing campaigns, managing social media channels, and setting up localized launch promotions.
Aggregator Integration: Setting up partnerships with major food delivery aggregators to tap into online delivery demand from day one.
Ideal Candidate
90 Degrees looks for specific traits in its business partners to ensure long-term, mutual growth:
Entrepreneurs and First-Time Investors: Individuals looking for a highly reliable, structurally sound secondary or primary source of steady retail income.
Passion for the F&B/Retail Industry: While professional culinary experience is not mandatory, an investor must display a high level of customer centricity and a commitment to maintaining strict quality standards.
Investment Capability: Financial readiness to invest between ₹5 Lakhs to ₹15 Lakhs depending on the chosen format, along with adequate initial working capital.
Preferred Location Profile: Access to a ground-floor commercial space, ideally measuring 150 to 400 sq. ft., located in high-visibility areas like busy neighborhood markets, premium commercial residential streets, or main high-streets with prominent frontage.
Financial Detail
| Financial Metric | Cost Structure / Estimates (INR) |
| Minimum Initial Investment | ₹5,00,000 |
| Maximum Setup Investment | ₹10,00,000 – ₹20,00,000 |
| Franchise / Brand Fee | ₹1,00,000 – ₹2,00,000 |
| Infrastructure & Interior Cost | ₹2,00,000 – ₹3,00,000 |
| Machinery & Equipment Cost | ₹2,00,000 – ₹4,00,000 |
| Initial Inventory / Stock Cost | ₹50,000 |
| Marketing & Launch Budget | ₹50,000 |
| Working Capital | ₹50,000 – ₹1,00,000 |
| Royalty / Commission Fee | 0% (Flat Rate Policy Available) |
| Gross Profit Margin | Up to 60% |
| Expected ROI (Net) | 25% – 30% |
| Estimated Payback Period | 12 – 24 Months |
| Active Franchise Units | 70+ Outlets |
| Primary Revenue Streams | Multi-Channel (Counter, Custom, Delivery, Corporate) |