Established
2003
Franchise Units
75
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Indian Food & Beverage (F&B) industry is experiencing a massive shift, driven by a young, urban population craving innovative culinary treats. Standing firmly at the intersection of novelty and indulgence is AADD, Maharashtra’s iconic and rapidly growing Thick Shakes and Foods chain. Originating from Pune’s vibrant food culture, AADD has completely reinvented how people experience dessert-beverages.
Far from a standard milkshake or traditional ice cream parlor, AADD introduces the legendary Cad-(M) and Cad-(B) experience—a uniquely crafted, pure chocolate ecstasy that strikes the perfect balance. It is a dense, creamy delight that customers can sip, bite, lick, and eat all at once. By positioning itself as an affordable premium treat, AADD captures a high-volume market segment ranging from school-goers and college students to families looking for a post-dinner indulgence. With a market presence scaling past dozens of successful outlets across India, the brand offers an incredibly strong, recession-proof business framework designed for maximum local appeal.
Why Invest in the AADD Franchise?
Investing in a franchise is all about balancing risk against potential rewards. AADD offers a highly compelling business proposition for modern investors:
Exceptional Profit Margins & High ROI: The raw materials used for thick shakes offer low food costs, leading to an impressive ROI and rapid capital recovery.
Simple Operational Blueprint: Unlike full-scale restaurants, an AADD outlet does not require complex kitchen machinery or expensive, highly specialized chefs. The preparation process is streamlined, standardized, and easily teachable.
Massive Brand Loyalty: The cult-like following of its signature chocolate blends ensures consistent footfall and repeat customers from day one.
Compact Footprint, Lower Rent: AADD operates highly efficient, small-format retail layouts. This significantly minimizes overhead costs and opens up premium real estate locations that standard restaurants cannot afford.
Background
AADD was born out of pure passion and culinary experimentation.
Established Year: Founded in 2003 by Mr. Prashant Gate in Pune, Maharashtra.
Franchise Operations Started: 2004
Current Active Franchise Units: Over 75+ active outlets across India.
Brand Journey & History: Operating an ice cream parlor in Pune, Mr. Prashant Gate noticed a clear market gap: customers wanted something heavier than a beverage but smoother than traditional ice cream. After countless experiments, he unlocked the formula for the famous Cad-(M) and Cad-(B) thick chocolate drinks. The overwhelming consumer response transformed a single local outlet into a major F&B network.
Industry Category: Food & Beverages (QSR - Quick Service Restaurant / Dessert Cafe).
Support Training
AADD removes the guesswork from running a business by equipping franchise partners with end-to-end operational support:
Pre-Launch & Site Selection: The corporate team actively assists in evaluating high-footfall commercial zones, malls, and campus-adjacent spots to ensure optimal visibility and layout design.
Operational & Hardware Support: Franchisees receive complete setup assistance, including standardized billing software, inventory tracking tools, and kitchen equipment procurement.
Comprehensive Training Program: In-depth training is conducted at the company’s Head Office. This covers flavor profiling, exact mixing proportions, customer service standards, and waste reduction.
Marketing & Launch Campaigns: The brand provides pre-designed promotional collateral, local digital marketing strategies, and grand opening blueprints to generate immediate hyper-local buzz.
Supply Chain Support: To protect the brand’s secret recipes and maintain consistency across India, all essential bases, proprietary mixes, and flavor concentrates are supplied directly via centralized logistics.
Ideal Candidate
AADD is looking for dedicated entrepreneurs who want to actively build a thriving local business:
Business Acumen & Passion: Prior retail or hospitality experience is helpful but not mandatory. A passion for customer satisfaction and a drive to maintain food quality are critical.
Financial Capability: Investors must possess the liquid capital required for the initial setup alongside a modest buffer for early-stage working capital.
Active Involvement: The ideal partner is either an owner-operator or an investor who appoints a trusted, hands-on manager to monitor day-to-day operations closely.
Location Preference: Commercial market sectors, near colleges/universities, high-street retail areas, or prominent food courts with a minimum floor area of 300 sq. ft.
Financial Detail
| Financial Parameter | Details / Estimated Cost |
| Total Investment Required | ₹5 Lakhs to ₹10 Lakhs |
| Franchise Fee | ₹4,00,000 |
| Kitchen Equipment Cost | ₹1,00,000 |
| Furniture & Fixtures | ₹75,000 |
| Initial Marketing & Advertising | ₹50,000 |
| Minimum Space Requirement | 300 Sq. Ft. |
| Expected Payback Period | 12 to 15 Months |
| Expected ROI | Up to 100% |
| Franchise Agreement Term | Lifetime (Renewable every 3 years) |