Established
2017
Franchise Units
450
Minimum Investment
₹ 3,50,000
Franchise Fee
Inquire
Total Investment Range
₹ 4,50,000
Home Based
No
Description
In India, tea isn't just a beverage—it’s an emotion, a daily ritual, and one of the most recession-proof retail businesses you can step into. Ashwini Amrutulya has transformed this daily habit into a powerhouse quick-service restaurant (QSR) business model. Originating from Maharashtra, the brand has redefined the traditional "Amrutulya" (meaning nectar-like) tea stall concept by introducing standardized recipes, pristine hygiene standards, modern shop layouts, and an irresistibly affordable price point.
What sets Ashwini Amrutulya apart in a crowded market is its sharp focus on operational efficiency and consistency. By supplying proprietary tea blends, signature spices (masalas), and simplified brewing techniques, the brand ensures that a cup brewed in Nagpur tastes identical to one served in Mumbai, Delhi, or a tier-3 town. Beyond classic aromatic chai, outlets serve a curated range of everyday snacks—including bhakarwadi, cream rolls, cookies, and iced coffee—to boost the average ticket size per customer.
For first-time business owners or seasoned investors looking for a high-volume, quick-turnover food and beverage enterprise, Ashwini Amrutulya offers a low-barrier-to-entry model. With minimal overheads, compact space requirements, and a product that generates repeat footfall every few hours, this franchise serves as a practical, scalable vehicle for building steady long-term cash flow.
Background
Established Year: 2017
Brand Origin: Nagpur, Maharashtra, India
Founders / Parent Company: Founded under the leadership of Atul Khobragade (AKP Foods & Beverages / Ashwini Amruttulya Group).
Active Franchise Units: 450+ outlets across India (with network presence scaling toward 1,000+ points of sale).
Brand Journey & Market Presence: What began as a humble college-adjacent tea stall in Nagpur grew rapidly as customers fell in love with its distinct, aromatic spice-infused blend. Recognizing the demand for clean, systematic tea outlets, the founders commercialized the recipe, opening their first structured tea room in April 2017. Today, Ashwini Amrutulya is recognized across multiple Indian states, standing as one of the fastest-growing regional tea café brands in the country.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea & Snack Chains.
Support Training
Ashwini Amrutulya takes an end-to-end handholding approach to ensure even complete beginners can run a store smoothly:
Site Selection & Store Layout: Assistance in evaluating footfall potential, visibility, and spatial layout (including plumbing and counter placement) for maximum customer throughput.
Comprehensive Pre-Launch Setup: Supply of essential kitchen hardware, branded counters, brass vessels (pital ganj), signage boards, and starter inventory directly to your location.
Staff Training (4-Day Program): Hands-on operational training for franchise owners and staff covering exact ingredient ratios, hygienic brewing methods, inventory tracking, and billing.
Marketing & Promotional Assets: Digital promotion kits including launch graphics, promotional video templates, printed rate lists, and social media media assets to generate local buzz on launch day.
Supply Chain & Raw Material Logistics: Timely delivery of proprietary tea powder, secret masala packs, branded cups, and packaging materials to ensure taste consistency.
Ongoing Operational Support: Continuous menu updates, troubleshooting guidance, and administrative aid for maintaining local compliance (FSSAI, Shop Act licenses).
Ideal Candidate
Ashwini Amrutulya welcomes a diverse group of partners, but the most successful franchise owners share specific qualities:
First-Time Entrepreneurs & Small Business Owners: Individuals seeking an affordable, structured business model with lower risk profiles than independent restaurants.
Hands-on Operators: Franchisees who are willing to manage daily operations directly or closely supervise staff to maintain speed, hygiene, and hospitality.
Investment Capability: Able to commit ₹2.5 Lakhs to ₹4.5 Lakhs in total capital (covering franchise kit, local civil/interior setup, shop deposit, and working capital).
Location Access: Ability to secure a high-visibility shop (100–150 sq. ft.) on ground floor locations near transit hubs, colleges, busy markets, hospital zones, or corporate clusters.
Customer-Centric Mindset: Passionate about maintaining food safety, fast turnaround times, and friendly customer interactions.
Financial Detail
| Parameter | Specifications / Estimates |
| Minimum Required Space | 100 – 150 Sq. Ft. (Ground floor, high footfall) |
| Minimum Investment Required | ~₹2.25 Lakhs – ₹2.50 Lakhs (Silver/Basic Setup Package) |
| Total Turnkey Investment | ₹3.50 Lakhs – ₹4.50 Lakhs (Including local civil work, freezer, signage, security deposit) |
| Franchise Fee | Zero / Nil (Covered within package setup kits) |
| Royalty Fees | 0% (Zero Royalty) |
| Profit Sharing | 0% (Owner retains 100% net profits) |
| Infrastructure & Equipment Cost | Included in package (2-burner bhatti, counters, brass vessels, LED boards, starter disposable stock) |
| Working Capital Requirement | ₹30,000 – ₹50,000 (For initial daily milk, fresh stock, operational buffer) |
| Expected Payback / Break-Even Time | 6 to 12 Months (Varies based on daily cup volume and rent) |