Established
2019
Franchise Units
120
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
In India, chai isn't just a warm beverage—it’s an emotion, a daily ritual, and the glue that brings people together. While traditional tapris (roadside tea stalls) have catered to this demand for generations, today’s urban consumers and vibrant youth demand something more: immaculate hygiene, inviting ambiance, and consistent flavor without losing that authentic, earth-grounded soul.
Enter Baithack.
Founded with the mission to elevate India's street chai experience into a modern, hygienic, and affordable lounge setting, Baithack has carved out a massive niche in the Quick Service Restaurant (QSR) and cafe segment. Known for its signature tagline—Taste Of Kulhad—the brand serves freshly brewed, aromatic teas in eco-friendly, single-use clay cups (kulhads). This old-world charm is paired with a completely smoke-free, family-friendly atmosphere and a mouthwatering continental-meets-desi food menu.
Baithack bridges the gap between over-priced upscale cafes and unhygienic street stalls. From college students looking for a casual hang-out spot to working professionals seeking a refreshing break, Baithack delivers quality, comfort, and taste at pocket-friendly prices. As a franchise opportunity, it offers an exceptionally high-margin, low-overhead business model designed for quick scalability and sustainable returns.
Background
Established Year: 2019 (Incorporated under Baithack Cuisines Private Limited).
Founders: Dinesh Shrikant Upadhyaya, Shivlesh Mishra, and Harshal Prabhakar Sawant / Amit Kumar Mishra.
Brand Journey & Ownership: The founders transitioned from corporate careers in HR and the automotive sector to solve a simple problem: providing hygienic, flavorful chai in an upscale yet pocket-friendly space. Starting with their initial outlets in Maharashtra, the brand rapidly scaled by partnering with micro-entrepreneurs across tier-1, tier-2, and tier-3 cities.
Active Units: 120+ outlets pan-India.
Market Presence & Industry Category: Operating in the QSR / Beverage & Cafe segment, Baithack is recognized as one of India's fastest-growing Kulhad Chai cafe brands.
Support Training
Baithack ensures that even first-time business owners can run a successful food establishment without requiring prior culinary or restaurant management experience.
Pre-Launch & Site Selection: Assistance in demographic evaluation, footfall mapping, site scouting, lease negotiation, and turnkey architectural setup.
Store Design & Ambiance Guidance: Complete floor planning, interior decor guidelines, lighting, false ceiling layouts, branding collateral, and signage blueprints to maintain brand consistency.
Comprehensive Staff Training: Hands-on training for chefs, kitchen staff, and counter operators covering tea brewing consistency, food preparation, hygiene standards, customer handling, and inventory management.
Standard Operating Manuals (SOPs): Detailed operational manuals covering step-by-step recipes, opening/closing checklists, equipment maintenance, and waste reduction methods.
Supply Chain & Raw Material Support: Timely delivery of proprietary tea blends, specialized spices, branded packaging materials, and single-use kulhads directly to your doorstep.
Marketing & Launch Promotion: Local marketing support including grand opening campaigns, printed flyers, local PR pushes, influencer tie-ups, and active social media marketing.
Tech & Operational Software: Point-of-Sale (POS) billing software setup, CCTV integration, digital menu boards, and delivery platform integration (Zomato / Swiggy).
Ideal Candidate
Passionate Entrepreneurs & Chai Enthusiasts: Individuals who want to own a bustling food joint and are dedicated to maintaining hospitality standards.
Investment Capability: Individuals with a liquid capital capability of ₹10 Lakhs to ₹15 Lakhs for initial capital expenditure and initial working runway.
Preferred Background: While prior food and beverage experience is a plus, strong managerial skills, customer orientation, and local market understanding are the core criteria.
Location Preference: Commercial high streets, prominent corner properties, college campuses, IT park hubs, residential market complexes, or coaching institute corridors with strong pedestrian foot traffic.
Real Estate Requirement: A ground-floor space of 250 to 500 sq. ft. with good frontage and provision for exhaust/utility connections.
Financial Detail
| Metric | Details |
| Total Investment Required | ₹12 Lakhs – ₹15 Lakhs (All-inclusive estimate depending on store size and city) |
| Minimum Capital Required | ~₹10 Lakhs |
| Franchise Fee | ~₹5 Lakhs + Applicable GST |
| Space Required | 250 sq. ft. – 500 sq. ft. |
| Interiors & Infrastructure Cost | ~₹4 Lakhs – ₹7 Lakhs (Includes furniture, signage, lighting, electrical, and plumbing) |
| Kitchen Equipment & Initial Stock | ~₹2 Lakhs – ₹3 Lakhs (Includes billing machines, blenders, refrigeration, deep fryers, initial tea leaves, packaging, and kulhad inventory) |
| Royalty / Brand Fee | ~2% of gross sales |
| Expected Return on Investment (ROI) | ~50% per annum |
| Estimated Payback / Break-even | 12 to 18 months |