Established
2018
Franchise Units
1
Minimum Investment
₹ 1,00,00,000
Franchise Fee
₹ 18,00,000
Total Investment Range
₹ 1,25,00,000
Home Based
No
Description
The Indian alcobev and nightlife market is undergoing a massive shift. Urban consumers—ranging from young working professionals unwinding after a long shift to families gathering for weekend celebrations—are moving away from dimly lit, intimidating taverns in favor of warm, vibrant, and approachable restro-bars. Beerlicious sits right at the intersection of this behavioral shift, redefining how beer culture is experienced across Indian cities.
Beerlicious breaks the traditional mold of a standard pub. By day, its warm golden lighting, low-rise relaxed seating, and café-like ambiance create an inviting space for casual meetings, remote work sessions, or an easy mid-week mug of beer. By night and over the weekend, the venue seamlessly transitions into an energetic social hub featuring live music bands, stand-up comedy, and high-energy weekend nightlife.
By pairing an extensive selection of popular domestic and international brews with an elevated food menu and accessible pricing, Beerlicious delivers high footfall density throughout the week. For franchise partners, this hybrid casual-café and nightlife model ensures steady revenue across multiple dayparts rather than relying solely on weekend evening crowds.
Background
| Attribute | Brand Profile Details |
| Brand Name | Beerlicious |
| Established Year | Founded in 2018 (Initial operational concept launched in Jaipur, Rajasthan) |
| Industry Category | Food & Beverage / Restro-Bar & Pub |
| Ownership / Leadership | Founded & Operated by Team Beerlicious |
| Active Franchise Units | 1+ (Actively expanding across major metropolitan & hub cities) |
| Business Model | FOFO (Franchise Owned, Franchise Operated) / FOCO Options |
| Market Expansion Target | Pan-India Commercial Hubs, High-Street Markets & Premium Malls |
| Franchise Term | 5 Years (Renewable) |
Beerlicious was created with a clear vision: to make beer culture accessible, inclusive, and fun. Spotting a market gap between casual coffee shops and noisy, high-end nightclubs, the founders built a versatile restro-bar that transitions smoothly from day to night.
From its first flagship outlet in Jaipur, the brand tested menu engineering, kitchen throughput, and draft beer management systems to establish a proven unit model. Today, Beerlicious is expanding across India through a turnkey franchise network, giving local investors a structured entry into the country's fast-growing hospitality and alcobev market.
Support Training
Operating a high-volume restro-bar requires consistent execution. Beerlicious provides comprehensive onboarding, pre-launch guidance, and ongoing operational support to help each venue maintain high standards.
1. Pre-Launch & Site Setup
Site Evaluation & Selection: Demographic analysis, catchment mapping, footfall counts, and lease negotiation guidance before finalizing property agreements.
Interior Architecture & Layout: Complete architectural blueprints covering seating layout, bar acoustics, draft tap placements, kitchen workflows, and stage positioning.
Licensing & Regulatory Assistance: Step-by-step guidance for obtaining local excise permits, FSSAI certifications, health trade licenses, and fire safety clearances.
2. Staff Onboarding & Academic Training
Front-of-House (FOH) Training: Operational training for floor staff, stewards, and managers covering guest reception, order management, upselling, and table turnaround strategies.
Kitchen & Bar Staff Training: Comprehensive training for chefs and bartenders on standardized food preparation, portion control, draft system maintenance, and cocktail mixology.
Standard Operating Manuals: Access to operational playbooks detailing opening/closing procedures, inventory audits, billing systems, and hygiene standards.
3. Operational & Technological Systems
POS & Live Inventory Integration: Implementation of modern point-of-sale software for real-time stock tracking, recipe costing, sales analysis, and anti-pilferage controls.
Centralized Supply Chain: Access to vetted suppliers for furniture, specialized kitchen and bar equipment, glassware, and signature ingredients.
4. Marketing & Event Programming
Grand Launch Campaign: Hyper-local digital marketing, social media teasers, influencer tastings, and local press outreach for the launch phase.
Entertainment Playbook: Assistance with booking talent, scheduling weekly acoustic acts, DJ sets, and comedy nights.
National Brand Promotions: Ongoing promotional campaigns, seasonal menu updates, and festive offer packages designed by the central team.
Ideal Candidate
Beerlicious looks for business partners who bring dedication, operational focus, and financial capability to their local market.
Financial Capability: High-net-worth individuals, retail investors, or hospitality groups with a minimum liquid investment capacity of ₹1.00 Crore to ₹1.25 Crore.
Business & Leadership Background: Experience in F&B, retail management, real estate, or corporate business operations is preferred, though passionate first-time entrepreneurs with strong managerial capabilities are also welcome.
Passion for Hospitality & Nightlife: A strong understanding of local social dining trends, entertainment expectations, and customer service.
Prime Property Availability: Ownership of, or access to lease, a commercial space measuring at least 4,000 sq. ft. in high-footfall areas, dining streets, or shopping malls.
Regulatory Compliance Mindset: Commitment to adhering strictly to state excise laws, health codes, and corporate operational standards.
Financial Detail
The financial outline for establishing a standard Beerlicious unit franchise in India includes the following parameters:
| Investment Category | Financial Estimation |
| Minimum Total Investment | ₹1.00 Crore – ₹1.25 Crore |
| Franchise Fee | ₹18 Lakhs (+ 18% GST) |
| Kitchen & Bar Equipment | Approx. ₹25 Lakhs (Covered in total investment) |
| Furniture, Interior Fitouts & Ambience | Approx. ₹40 Lakhs (Varies by location condition) |
| Launch Marketing & Initial Promotion | Approx. ₹5 Lakhs (Covered in total investment) |
| Working Capital Reserve | Approx. ₹10 Lakhs – ₹15 Lakhs |
| Required Commercial Space | Minimum 4,000 sq. ft. floor area |
| Royalty Fee | Competitive / Low Royalty Tier (~5% to 7%) |
| Expected Break-Even / Payback Period | 2.0 to 2.5 Years |
| Target Return on Investment (ROI) | 20% – 25% per annum |
| Franchise Agreement Tenure | 5 Years (Renewable) |