Established
2010
Franchise Units
50
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Indian food and beverage industry is experiencing an unprecedented boom, driven by a young, urban population that views coffee shops not just as places to grab a quick drink, but as essential social and professional hubs. Standing at the forefront of this transformation is Cafe Frespresso, a dynamic and rapidly expanding cafe chain designed precisely for the modern Indian consumer.
Unlike traditional, overly expensive international coffee lines, Cafe Frespresso offers an ingenious combination of premium-quality menus at highly accessible price points. The brand identity is built on a simple yet powerful ethos: “Not Just About Coffees, it’s indeed more.” It bridges the gap between high-end gourmet coffee houses and the casual, vibrant spaces where students, young professionals, and families love to hang out.
Positioned perfectly in the mid-segment cafe industry, Cafe Frespresso thrives on a uniquely differentiated product line. Instead of relying on frozen, heavily preserved, or outsourced food items, the brand emphasizes live food preparations and freshly brewed beverages crafted from selected 100% Arabica beans. This absolute focus on freshness, strict hygiene, and pocket-friendly premium dining gives Cafe Frespresso a formidable competitive edge in India's crowded QSR and cafe landscape, making it an incredibly lucrative opportunity for business investors.
Background
Established Year: 2010
Franchise Commenced Year: 2010
Founders / Directors: Dhiren Navin Surjiani & Naresh Navin Surjiani
Industry Category: Food & Beverage (Cafe & Coffee Shop Chain)
Ownership: Private Limited (Frespresso Hospitality)
Current Number of Active Units: 50+ Outlets across India (with an international presence in Malaysia)
Brand Journey & Market Presence: Founded in Vapi, Gujarat, Cafe Frespresso was born out of a desire to cater to the underserved mid-segment cafe demographic in India. Over the last decade and a half, the brand has grown entirely through its operational transparency and franchisee-first mentality. By focusing on a unique fusion of "Fresh" live food and high-grade "Espresso" coffee, it has expanded efficiently across multiple states. Today, it stands out as a highly stable, unfunded, organically successful network operating seamlessly in high-street markets, malls, multiplexes, and educational hubs.
Support Training
Pre-Launch Support
Site Selection & Location Assessment: Expert assistance in analyzing footfall and selecting commercially viable spaces (high streets, IT parks, malls, or colleges).
Layout & Store Design: Customized architectural planning optimized for space utilization—whether managing a compact kiosk or a full-scale sit-down cafe.
Supply Chain Integration: Standardized setup of advanced billing and POS software, vendor tie-ups, and the provisioning of high-quality kitchen equipment.
Operational Support
Onsite & Comprehensive Training: A deep-dive operational training program covering live food preparation, brewing techniques, customer service, and staff management.
Detailed Operating Manuals: Comprehensive, step-by-step guides detailing strict standard operating procedures (SOPs) for maintaining uniform product quality and high hygiene benchmarks.
Raw Material Sourcing: Core proprietary raw ingredients are directly supplied by the brand to ensure taste consistency across all franchise locations.
Marketing & Academic Support
Grand Opening & Sales Strategies: Strategic planning for local launch campaigns to build instant local awareness.
Marketing Toolkit & Collaterals: Continuous access to promotional designs, menu engineering updates, seasonal product mixes, and national digital campaigns.
Online Delivery Tie-Ups: Centralized onboarding assistance with online food delivery aggregators to establish immediate secondary revenue pipelines.
Ideal Candidate
Cafe Frespresso is searching for dedicated partners who share their passion for hospitality, community-building, and business excellence. The ideal franchisee profile includes:
Entrepreneurial Mindset & Passion: An individual who understands that a great cafe thrives on customer satisfaction, energetic service, and local networking. Prior experience in the hospitality or retail sector is a bonus but not mandatory.
Financial Capability: The prospective investor must possess the liquid capital required for the chosen setup format (Kiosk vs. QSR) along with a nominal safety net for initial operating months.
Commitment to Brand Guidelines: A partner willing to strictly adhere to Cafe Frespresso’s established hygiene, quality, and live kitchen protocols to protect the brand's hard-earned reputation.
Location Access: Preference is given to individuals who own, lease, or have the means to secure prime commercial properties in high-density areas like bustling high streets, corporate IT tech parks, shopping malls, multiplexes, or near prominent university campuses.
Financial Detail
| Financial & Operational Component | Kiosk Format | QSR / Dine-In Format |
| Minimum Space Required | 100 – 200 Sq. Ft. | 400 – 1,000 Sq. Ft. |
| Franchise / Brand Fee | ₹1.5 Lakhs to ₹3 Lakhs | ₹3 Lakhs to ₹5 Lakhs |
| Setup & Infrastructure Cost | ₹3.5 Lakhs | ₹5 Lakhs to ₹10 Lakhs |
| Total Investment Required | ₹5 Lakhs – ₹10 Lakhs | ₹10 Lakhs – ₹20 Lakhs |
| Working Capital (Estimated) | ₹80,000 – ₹1.5 Lakhs | Varies based on location size |
| Royalty / Commission Fees | 5% to 6% of gross sales | 5% to 6% of gross sales |
| Revenue Share to Franchisee | 80% to 90% | 80% to 90% |
| Expected Return on Investment (ROI) | 40% – 50% | 40% – 50% |
| Break-Even / Payback Timeframe | 12 – 14 Months | 12 – 18 Months |