Established
2007
Franchise Units
8
Minimum Investment
₹ 18,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 40,00,000
Home Based
No
Description
In the evolving Indian retail landscape, value-driven shopping isn't just a consumer preference—it's a massive cultural phenomenon. STORE99 (also famously operating under the parent group's expanded digital and retail banner, Market 99 / Super 99) stands at the absolute forefront of this movement. The brand's foundational philosophy is simple yet highly disruptive: delivering maximum value for every single rupee spent without forcing the customer to compromise on quality, aesthetics, or modern design trends.
By curating an eclectic, highly essential product mix ranging from quirky kitchen tools and home decor to stationery, toys, and personal care, STORE99 has successfully redefined the "dollar store" concept for the diverse Indian demographic. The brand features a smart pricing structure—frequently starting as low as ₹29 and scaling across transparent price brackets. This eliminates the friction of traditional bargaining, offering a highly comfortable, walk-in shopping experience for middle-class families, college students, and urban homemakers alike. Positioned perfectly between disorganized local bazaars and overpriced luxury supermarkets, STORE99 occupies a highly profitable sweet spot in organized value retail, enjoying heavy daily footfalls and highly predictable volume sales.
Background
STORE99's brand journey began with a clear corporate vision to introduce organized value retail to everyday Indian neighborhoods.
| Feature | Details |
| Established Year | 2007 |
| Franchise Commencement | 2009 |
| Parent Corporate Entity | Ninety Nine General Retail (NNGR Pvt. Ltd.) / SNNR Pvt. Ltd. |
| Key Leadership / Promoters | Mohammed Abdullah (Group CMD) & Seasoned Retail Veterans |
| Industry Segment | Value Retail / Departmental & Variety Supermarket |
| Franchise active Units: | 8 |
| Market Coverage | PAN-India presence spanning North, South, East, West, and Tier-1/Tier-2/Tier-3 cities |
From a few initial footprints in popular Delhi-NCR shopping malls like the Great India Place (Noida) and V3S Mall, the brand systematically expanded nationwide. Recently, the management launched its nationwide digital e-commerce expansion under the Market 99 umbrella, multiplying omni-channel awareness and significantly boosting local franchise walk-ins.
Support Training
1. Pre-Launch & Infrastructure Assistance
Location Analysis & Site Selection: Corporate real estate teams step in to analyze your proposed commercial space, evaluating local foot traffic, parking access, and target demographic density before final approval.
Interior Design & Layout Engineering: The brand provides standardized design blueprints, custom layouts for shelving systems, specific lighting setups, and external facade signage to maximize per-square-foot visual merchandising efficiency.
2. Operational & Software Framework
Advanced Billing & POS Deployment: Franchisees are equipped with integrated retail management software that includes barcode scanners, automated billing, and a real-time inventory tracking system.
Supply Chain Support: Products are funneled straight from central corporate warehouses directly to your store doorstep, taking the logistics burden entirely off your shoulders.
3. Training & Staff Recruitment
Comprehensive Onboarding: Intensive practical training is conducted for the franchise owner and store managers at the corporate headquarters, covering cash management, inventory control, and customer handling.
Staff Training Assets: Corporate teams provide standardized training guidelines for floor staff, along with branded uniforms and initial launch collateral.
4. Marketing & Stock Management Support
Grand Launch Marketing: The parent brand handles initial localized promotional campaigns, supply of marketing pamphlets, and localized grand opening setups.
Stock Rotational Protection: To safeguard your working capital, the corporate team offers functional stock exchange policies (up to a designated percentage of monthly sales) to swap slow-moving stock for high-demand seasonal items.
Ideal Candidate
STORE99 does not merely look for passive financial investors; they seek active business partners who want to build a real asset in their local community.
Financial Capability: The applicant must possess a clean financial background with liquid capital ready for deployment across interior setups and initial inventory procurement.
Business Aptitude: Prior experience in retail operations, supply chains, or FMCG management is a strong plus, though a passionate entrepreneurial mindset is highly valued.
Location Prerequisite: Possession of an owned or securely leased commercial retail space of 1,000 to 1,500 sq. ft. in prime commercial locations—such as prominent high streets, high-footfall market districts, or established shopping malls.
Operational Commitment: A willingness to align with standard corporate operating procedures, use the mandated retail software, and maintain strict customer service benchmarks.
Financial Detail
Total Initial Investment Bracket: ₹18 Lakhs to ₹40 Lakhs (inclusive of setups and opening merchandise).
Upfront One-Time Franchise Fee: ₹3,00,000 to ₹5,00,000 (Non-refundable, lifetime validity agreement).
Initial Merchandise Stock Allocation: ₹800 per sq. ft. (Translating roughly to ₹8 Lakhs to ₹12 Lakhs to comprehensively stock a standard floor).
Fixtures, Interior Furniture & IT Equipment: ₹400 per sq. ft. (Covers LED light arrays, heavy-duty display racks, billing terminals, CCTV networks, and air conditioning).
Operational Working Capital Buffer: ₹2 Lakhs to ₹4 Lakhs (Allocated for initial staff wages, commercial electricity bills, and local property rentals).
Royalty/Commission Structure: 0% Ongoing Monthly Royalty Fees (In standard single-unit operational models, allowing high net profit margins for the owner).