Established
2013
Franchise Units
10
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 4,50,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
Central Perk 7 stands as one of India's most distinctive hybrid casual dining and cafe concepts, seamlessly fusing the laid-back atmosphere of a neighborhood coffee lounge with live charcoal barbecue. Born out of a vision to offer guests an immersive culinary experience seven days a week, the brand brings together fresh espresso brews, smoky Indo-Iranian fusion kebabs, sizzlers, and interactive live-cooking setups.
Unlike conventional cafes that rely solely on standard bakery items and pre-cooked fast food, Central Perk 7 centers its model on authentic charcoal smoking using its signature "Jumbo Red Smoker". This provides patrons with healthy, unbuttered grilled delicacies and freshly brewed coffee in an engaging, pop-culture-inspired environment.
Positioned right at the intersection of casual dining and youth-centric coffee hangouts, Central Perk 7 addresses a massive gap in the Indian F&B market: high-quality live BBQ paired with gourmet cafe offerings at accessible price points. For franchise partners, this unique market positioning translates into higher average bill values, strong repeat footfall across multiple dayparts (lunch, evening tea, and dinner), and a differentiated competitive edge over generic cafes.
Background
| Detail | Description |
| Established Year | 2013 |
| Franchise Commencement Year | 2016 |
| Founder / Key Leadership | Lim Jit Min |
| Headquarters | Pune, Maharashtra |
| Active Outlets | 10+ Outlets (Mix of company-owned and franchised units across key cities) |
| Industry Category | Food & Beverage / Specialty Cafe & Casual Dining / Live BBQ Lounge |
| Market Presence | Strong presence across Maharashtra with expansion underway across Pan-India regions (Central, Western, Northern, Southern, Eastern) |
Central Perk 7 debuted in the winter of 2013 in Pune, pioneering the concept of serving live barbecue alongside espresso coffee seven days a week. Over the years, the brand earned widespread media coverage and accolades, including recognition on leading food networks, travel platforms, and lifestyle publications as one of the best affordable live BBQ and sizzler destinations in town.
Support Training
Pre-Launch Site Selection & Layout Design
Assistance with location feasibility analysis, demographic mapping, and footfall evaluation.
Customized architectural guidance, store layout design, and kitchen ergonomic planning.
Kitchen & Operational Setup
Provision of standardized equipment lists, supplier contacts, and signature charcoal smoker setups.
POS software integration, inventory tracking systems, and supply chain onboarding.
Academic & Culinary Training
Mandatory hands-on training program for franchisees, kitchen staff, and service personnel at the Pune Head Office.
Detailed standard operating procedures (SOPs) covering recipe preparation, coffee brewing techniques, Indo-Iranian spicing, hygiene standards, and food presentation.
Marketing & Branding Assistance
National and regional campaign management alongside grand opening marketing kits.
Digital media assets, local store promotional strategies, and listing guidance for major food aggregator platforms (Swiggy, Zomato).
Ongoing Operational Support
Regular audit visits, seasonal menu additions, continuous staff refresher courses, and dedicated helpline assistance for day-to-day operations.
Ideal Candidate
Passionate Entrepreneurs: Individuals who love the hospitality industry and possess a strong customer-first mindset.
Business Experience: Prior experience in retail, F&B, hospitality, or general business management is preferred (though not strictly mandatory if willing to undergo rigorous training).
Financial Capability: Adequate liquid capital to cover initial franchise fees, interior build-out, initial inventory, and working capital needs.
Location Preference: Availability or capability to secure a ground-floor commercial space in high-footfall areas such as main high streets, popular college hubs, commercial office zones, or shopping malls.
Involvement Level: Willingness to operate as an active owner-operator or appoint a dedicated full-time manager to oversee daily outlet performance.
Financial Detail
| Parameter | Details (Approximate Estimates) |
| Total Estimated Investment | ₹15 Lakhs – ₹20 Lakhs |
| Franchise Fee | Approx. ₹4.5 Lakhs |
| Infrastructure & Fit-out Cost | ₹5 Lakhs – ₹10 Lakhs (covers interiors, seating, charcoal smoker, kitchen equipment, signage, POS) |
| Space Required | 650 sq. ft. to 1,500+ sq. ft. |
| Working Capital Needed | ₹1.5 Lakhs – ₹3 Lakhs (for initial stock, utilities, and payroll cushion) |
| Marketing & Launch Budget | Included within the initial investment scope / Allocated locally as per guidelines |
| Royalty / Revenue Share | Approx. 35% franchisor share / 65% franchisee revenue split (varies based on chosen agreement model) |
| Expected Payback Period | 12 to 24 Months |
| Expected Return on Investment (ROI) | 30% to 45% annually under standard operational efficiency |
| Franchise Term Agreement | 5 to 7 Years (Renewable) |