Established
2017
Franchise Units
1
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
Indian street food is an emotion, a daily ritual, and a multi-billion-dollar economy. However, for decades, the sector has faced a persistent hurdle: hygiene. Enter Chaat Shaala, a pioneering concept that successfully bridged the gap between authentic street food cravings and uncompromising quality standards.
Established with a clear vision to revolutionize the unstructured street food market, Chaat Shaala is recognized as India’s first true "Chaat Café." The brand transformed how people consume street food by introducing an interactive open-kitchen setup, vibrant contemporary aesthetics, and strict food safety protocols.
Instead of moving away from traditional tastes, Chaat Shaala mastered culinary innovation. Alongside traditional favorites, the brand pioneered viral culinary fusions such as Cheese Corn Puri, Non-Alcoholic Beer Pani Puri, Nachos Pani Puri, and Mac n Cheese Pani Puri.
By combining nostalgic street flavors with modern cafe comfort, Chaat Shaala established an incredibly strong market positioning that attracts children, corporate professionals, families, and senior citizens alike.
Background
Established Year: 2017
Franchising Commenced: 2022
Founder: Mr. Deepesh Motwani
Current Active Units: 1
Headquarters: Nagpur, Maharashtra
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) & Café
Brand Journey: The brand originated from a personal quest by the founder to locate delicious yet exceptionally clean chaat. Since serving its first plate in 2017, Chaat Shaala has successfully dished out over 1.4 million orders, transitioning seamlessly from a highly successful regional gem into a scalable, standardized national franchise framework.
Support Training
Chaat Shaala stands firmly by its franchise partners, removing the operational guesswork from day one through a structured support system:
1. Pre-Launch & Site Selection Support
The corporate team conducts intense feasibility studies, footfall assessments, and demographic analyses to identify high-potential commercial zones, high streets, or shopping centers. They also provide comprehensive structural blueprints and kitchen designs optimized for maximum operational flow.
2. Operational Training
An intensive 15-to-30-day training program is hosted at the flagship facility in Nagpur. Franchisees and their core kitchen staff receive detailed training across secret recipes, precise food science preparation methods, inventory management, point-of-sale (POS) billing software, and strict sanitation routines.
3. Supply Chain & Raw Material Procurement
To keep tastes identical across the country, Chaat Shaala manages the supply of proprietary spice blends, specialized dry ingredients, and core inputs directly from its central distribution units.
4. Marketing & Launch Assistance
Partners receive a ready-made local marketing playbook, digital graphics, and launch event blueprints. This ensures maximum visibility across social channels and local food networks from the day the doors open.
Ideal Candidate
Chaat Shaala does not just look for investors; it seeks growth partners who mirror the brand's enthusiasm.
Entrepreneurial Spirit: Individuals who possess a genuine passion for food, hospitality, and customer engagement.
Skills & Experience: While a culinary background is not mandatory, strong team management, execution capability, and solid administrative skills are highly valued.
Ethical Standpoint: Partners must exhibit a clear focus on corporate honesty, hospitality ethics, and an uncompromising attitude toward maintaining daily hygiene.
Financial Capability: Candidates should possess clear liquid capital to fully fund the infrastructure and initial operational phases without financial strain.
Location Preferences: Commercial spaces on high-traffic streets, popular marketplace hubs, vicinity to corporate parks/colleges, or premium shopping mall food courts.
Financial Detail
Chaat Shaala provides two flexible models customized to match budget allowances and physical space limitations:
| Financial Component | QSR Mini Format | Compact Café Format |
| Total Investment Required | ₹10 Lakhs – ₹15 Lakhs | ₹15 Lakhs – ₹20 Lakhs |
| Space Required | 80 to 300 Sq. Ft. | 300 to 700 Sq. Ft. |
| Franchise / Brand Fee | ₹3 Lakhs to ₹3.5 Lakhs | ₹3.5 Lakhs to ₹4 Lakhs |
| Kitchen Staff Required | ~ 5 Members | ~ 8 Members |
| Expected Profit Margins | ~ 10% | ~ 13% |
| Royalty Fees | 4% of Monthly Sales | 4% of Monthly Sales |
| Expected Break-Even Time | 12 to 24 Months | 12 to 24 Months |