Established
2017
Franchise Units
10
Minimum Investment
₹ 3,40,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 8,25,000
Home Based
No
Description
The QSR dessert industry in India is experiencing unprecedented momentum, driven by a growing young demographic with an appetite for affordable luxury and impulse indulgences. Positioned right at the sweet spot of this trend is The Belgian Street, a high-margin dessert and beverage franchise that brings fresh, pocket-friendly European-style street treats to Indian consumers.
Operating under its parent organization, Crezz Foods Pvt Ltd, The Belgian Street has redefined the quick-service dessert model by marrying premium-quality ingredients with accessible pricing. The brand specializes in freshly baked Belgian waffles, signature mocktails, handcrafted fruit cocktails, and wellness-focused detoxifiers. Served in convenient, travel-friendly packaging, every item is crafted to satisfy cravings whether customers are on a casual walk, hanging out with friends, or grabbing a quick snack on the go.
What truly sets The Belgian Street apart in a crowded marketplace is its chefless, low-wastage operational framework. By utilizing standardized pre-mixes and simple operating procedures, store owners eliminate dependency on specialized chefs, keeping labor overhead remarkably light and food consistency near perfect. Designed as a scalable, high-turnover model with low entry barriers, The Belgian Street offers aspiring entrepreneurs and seasoned investors alike a plug-and-play opportunity to capitalize on India's booming dessert and beverage market.
Background
| Key Business Metric | Details |
| Parent Company | Crezz Foods Pvt Ltd |
| Established Year | 2017 |
| Franchise Commencement | 2019 |
| Brand Origin | Coimbatore, Tamil Nadu, India |
| Industry Category | Quick Service Restaurant (QSR) / Desserts & Beverages |
| Active Outlets | 10+ operational units across India |
| Expansion Plan | Pan-India (Tier 1, Tier 2, and Tier 3 cities) |
| Operating Model | FOFO (Franchise Owned, Franchise Operated) |
| Agreement Tenure | 5 Years (Renewable) |
The Brand Journey
Founded with the core vision of fostering entrepreneurship while serving mouth-watering, premium-grade desserts, The Belgian Street started its journey in Coimbatore in 2017. Crezz Foods Pvt Ltd identified a distinct gap in the Indian quick-service dessert market: while high-end waffle chains targeted luxury consumers, local street vendors often compromised on hygienic standards and taste consistency.
By developing proprietary, secret-recipe batter mixes and distinct mocktail formulations, the company established a sweet spot—delivering boutique-level Belgian waffles at prices everyday consumers can comfortably afford. Beginning franchise expansion in 2019, the brand has scaled into a reliable, Pan-India franchise network known for transparent business practices and dedicated back-end partner support.
Support Training
The Belgian Street takes a hands-on approach to assisting franchise partners from day zero through ongoing operations:
Pre-Launch & Setup Support
Site Selection & Site Layout: Expert evaluation of footfall potential, commercial viability, and floor plan layout to maximize counter efficiency within small footprints.
Store Concept & Interior Design: Complete design layouts for counter setups, equipment placement, menu board positioning, and signage branding.
License Guidance: Step-by-step assistance in procuring required food safety and municipal licenses (FSSAI, GST, Trade License, etc.).
Academic & Operational Training
Staff & Owner Training: Comprehensive practical training covering recipe execution, machine operation, hygiene standards, customer handling, and point-of-sale (POS) management.
Detailed Operating Manuals: Comprehensive SOP booklets covering every operational aspect, from opening routines and inventory management to daily sanitation standards.
Supply Chain & Operations
Centralized Vendor Management: Direct access to vetted suppliers and central kitchen shipments for secret batter mixes, toppings, sauces, and custom packaging.
R&D & Product Innovation: Regular introduction of seasonal items, new flavor trends, and limited-time offer (LTO) recipes to drive repeat customer footfalls.
Marketing & Growth Support
Grand Opening Campaign: Promotional materials including flyers, standees, social media templates, and local launch strategies.
Digital & Social Media Marketing: Continuous digital ad support, online listing support, and campaign assets managed by the central brand team.
Ideal Candidate
The Belgian Street looks for partners who bring energy, local market knowledge, and commitment to maintaining brand standards.
Target Investors: First-time entrepreneurs, college graduates looking to start a business, women entrepreneurs, or existing food and retail business owners looking to diversify their portfolio.
Business Acumen & Passion: Prior restaurant experience is not required due to the chefless model. However, candidates should possess strong interpersonal skills, customer-service dedication, and a hands-on operational mindset.
Investment Readiness: Capital capability ranging from ₹3.5 Lakhs to ₹10 Lakhs, along with sufficient liquidity for initial working capital.
Property & Location Preferences:
Footprint: Flexible options from 20 sq. ft. (small express kiosk/food cart) up to 350 sq. ft. (food court or mini dine-in).
Location Types: High-street retail markets, shopping malls, university towns, food courts, residential hubs with high evening pedestrian traffic, or near transit points.
Financial Detail
The Belgian Street offers three flexible investment formats tailored to different property types and budget allocations.
| Financial Component | Model A: Food Cart / Small Kiosk | Model B: Mall / High-Street Kiosk | Model C: Food Court / Dine-In |
| Area Requirement | 20 – 80 Sq. Ft. | 80 – 150 Sq. Ft. | 200 – 350 Sq. Ft. |
| Franchise Fee | ₹1,00,000 | ₹2,00,000 | ₹2,00,000 |
| Interior & Setup Cost | ₹1,00,000 | ₹2,00,000 – ₹3,00,000 | ₹3,50,000 – ₹4,00,000 |
| Equipment & Machinery | ₹1,00,000 | ₹2,25,000 | ₹2,25,000 |
| Licenses & Permits | ₹40,000 | ₹40,000 | ₹40,000 |
| Initial Marketing Budget | ₹50,000 | ₹50,000 | ₹50,000 |
| Total Setup Investment | ₹3.4 Lakhs – ₹5.0 Lakhs | ₹6.65 Lakhs – ₹7.25 Lakhs | ₹8.15 Lakhs – ₹8.25 Lakhs |