Established
2020
Franchise Units
10
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 8,00,000
Home Based
No
Description
Chai isn't just a morning beverage in India; it's a daily ritual, a conversation starter, and an emotional comfort. Chai Dosti Amruttulya taps directly into this nationwide obsession by blending the authentic, rich flavor of traditional Maharashtrian Amruttulya tea with a vibrant, modern café space centered around friendship ("Dosti").
Positioned in the fast-growing quick-service beverage sector, Chai Dosti Amruttulya bridges the gap between unorganized roadside tea stalls (tapris) and expensive, high-end coffee outlets. The brand serves freshly brewed, flavorful tea—infused with signature spices and natural ingredients—alongside pocket-friendly snacks like Bun Maska, Cream Rolls, and hot brews. By standardizing recipes, hygiene, store layout, and customer experience, Chai Dosti Amruttulya offers an accessible, high-margin business opportunity for aspiring entrepreneurs across India.
Background
Established Year: 2020
Brand Founders & Ownership: Founded by Amit Shethia and Bilal Ansari (under partnership and brand management initiatives like Maavarama).
Active Franchise Units: 10+ operational outlets across key regional markets, expanding rapidly pan-India.
Industry Category: Food & Beverage (Quick Service Restaurant / Tea & Coffee Chain).
Brand Journey & Market Presence: Originating from a passion to turn India’s traditional tea culture into a clean, organized, and scalable retail experience, Chai Dosti Amruttulya started as a roadside-to-retail transformation model. By combining regional Amruttulya brewing traditions with structured supply chain management, the brand has built a reliable reputation among daily tea drinkers and franchise investors alike.
Support Training
The franchisor provides end-to-end guidance from contract signing to daily store management, so franchisees can operate smoothly even without prior food industry experience.
Pre-Launch Support: Site evaluation, footfall assessment, layout drawing, shop design, lighting setup, and assistance with vendor tie-ups.
Licensing & Compliance Guidance: Step-by-step aid in obtaining necessary local permits, including FSSAI (Food Safety), Shop & Establishment Act, and GST registration.
Equipment & Raw Material Supply: Complete kitchen machinery delivery—including milk boiling/khava units, brass tea pots (toop pital), counter equipment, commercial refrigeration, and standardized tea spices/premixes.
Operational & Academic Training: On-site and classroom-style training covering tea brewing ratios, hygiene standards, customer handling, billing software operation, and inventory control.
Marketing & Launch Assistance: Promotional flyers, opening banners, digital marketing support, local PR, and influencer push to generate launch buzz.
Ongoing Field & IT Support: Continuous field assistance, CCTV monitoring protocols, periodic quality audits, and menu expansion updates.
Ideal Candidate
Entrepreneurial Mindset: Individuals, first-time business owners, or couples eager to manage a high-velocity retail food concept.
Investment Capability: Financially prepared to invest ₹6 Lakhs to ₹8 Lakhs for initial capital setup, plus nominal liquid reserves for working capital.
Passion for Customer Service: A hands-on attitude focused on maintaining store hygiene, speed of service, and friendly community engagement ("Dosti").
No Prior F&B Experience Required: Thanks to the plug-and-play operational model, prior restaurant experience is optional.
Preferred Store Locations: High-street commercial areas, spaces near transit hubs (bus stands, railway stations), college and university zones, hospital corridors, or high-density residential markets.
Financial Detail
Below is the standard financial overview for a single-unit Chai Dosti Amruttulya outlet:
| Financial Component | Specifications / Estimated Cost |
| Total Investment Required | ₹6.0 Lakhs – ₹8.0 Lakhs + GST |
| Minimum Capital Required | ₹6.0 Lakhs |
| Franchise Fee | Approx. ₹2.0 Lakhs (included in setup total) |
| Infrastructure & Equipment Cost | Approx. ₹3.0 Lakhs (Stainless steel counters, stoves, fridge, billing machine, branding boards) |
| Furniture & Fixtures | Approx. ₹1.0 Lakh (Seating, owner's counter, electrical work) |
| Working Capital | ₹30,000 – ₹50,000 (Initial raw material, milk inventory, petty cash) |
| Royalty / Commission Fees | 0% Royalty / Up to 90–100% revenue retention by franchisee |
| Franchise Agreement Tenure | 5 Years (Renewable) |
| Expected Return on Investment (ROI) | 40% – 50% annually |
| Estimated Payback / Break-Even Time | 5 to 12 months (depending on footfall & location rent) |