Established
2019
Franchise Units
30
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
Chai is not just a hot beverage in India; it is a emotion, a daily ritual, and an integral part of social culture. Chai Kulhad Club captures this traditional love for Indian tea and elevates it into a modern, hygienic, and scalable Quick Service Restaurant (QSR) experience. By serving authentic, freshly brewed tea in eco-friendly terracotta clay cups (kulhads), the brand brings back the natural, earthy aroma of traditional Indian tea while offering a trendy café ambiance where people love to hang out.
Marketed as a high-margin, low-investment QSR concept, Chai Kulhad Club bridges the massive gap between unhygienic roadside tea stalls and overpriced western café chains. The menu extends far beyond standard masala chai to include a vibrant array of flavored teas, artisanal coffees, milkshakes, and crowd-favorite fast food like kulhad pizza, grilled sandwiches, burgers, garlic bread, and peri-peri fries. This combination keeps footfall steady throughout the day, driving higher average order values and repeat visits.
For aspiring entrepreneurs, Chai Kulhad Club presents an accessible pathway into India’s booming food and beverage sector. Its standardized recipes, low operational complexity, and fast ROI model make it an attractive business venture in Tier 1, Tier 2, and Tier 3 cities across the country.
Background
| Category | Brand Details |
| Brand Name | Chai Kulhad Club |
| Industry Category | Food & Beverage / Quick Service Restaurant (QSR) / Tea & Snack Café |
| Operations Commenced | 2019 |
| Franchising Commenced | 2020 |
| Active Franchise Outlets | 30+ across multiple formats (Kiosks, Cafés, High-street outlets) |
| Headquarters | India |
| Business Model | FOFO (Franchise Owned, Franchise Operated) |
| Target Locations | High-street markets, commercial hubs, metro station precincts, college zones, IT parks, and malls |
Brand Journey & History
Chai Kulhad Club was conceptualized with a clear mission: to organize India's fragmented tea market by delivering authentic, hygienic kulhad chai in a clean, vibrant setting. Recognizing that young Indians wanted a hygienic place to relax over a hot cup of tea without paying premium coffee shop prices, the founders created a high-yield, compact café model. Starting with its first outlets, the brand quickly gained popularity due to its distinctive earthenware presentation, signature tea blends, and diverse snack menu. Today, Chai Kulhad Club continues its expansion across tier-1 and tier-2 markets, empowering first-time entrepreneurs with a turn-key business setup.
Support Training
Pre-Launch Support:
Assistance with site evaluation, footfall analysis, and lease negotiations.
Customized floor plans, interior/exterior 3D design layouts, and branding signage guidelines.
Supply of essential starter equipment, specialized tea brewing kits, and branding collateral.
Academic & Staff Training:
Comprehensive 7-to-14-day training covering kitchen operations, food preparation, hygiene standards, and billing software.
Recipe books and standard operating manuals for recipe consistency across all menu items.
Staff customer service etiquette and upselling training.
Operational & Supply Chain Support:
Reliable supply chain for proprietary tea leaves, spices, premixes, and branded kulhads.
POS (Point of Sale) software integration for inventory tracking, billing, and sales analytics.
Regular quality audits and operational guidance to maintain brand standards.
Marketing & Promotional Support:
Launch marketing collateral including flyers, banners, social media kits, and promotional offers.
Onboarding support for online delivery platforms (Zomato, Swiggy).
Centralized digital marketing campaigns and seasonal promotional drives.
Ideal Candidate
Chai Kulhad Club looks for partners who are enthusiastic about the F&B sector and committed to delivering great customer experiences.
Target Investors: Aspiring entrepreneurs, young professionals, family business owners, or seasoned F&B investors looking to diversify into a high-margin QSR model.
Business Acumen: Basic understanding of local business management, customer relations, and team leadership.
Passion for Customer Service: Dedication to maintaining strict cleanliness, food hygiene, and friendly service standards.
Investment Capability: Capacity to fund total project costs ranging from ₹5 Lakhs to ₹15 Lakhs (depending on format) along with 2–3 months of operating buffer.
Location Requirements:
Space Needed: 100 sq. ft. to 500 sq. ft. (Commercial ground-floor property with high visibility).
Preferred Venues: High-density street markets, near college campuses, corporate hubs, transit points (metro/bus stations), or food courts.
Financial Detail
Chai Kulhad Club offers flexible franchise models to fit different budget levels and property sizes, ranging from compact kiosks to full sit-down cafés.
| Financial Parameter | Kiosk Model (100–200 sq. ft.) | Café / Express Model (250–500 sq. ft.) |
| Minimum Investment Required | ₹5,000,00 – ₹7,000,00 | ₹10,00,000 – ₹15,00,000 |
| Franchise Fee | ₹1,50,000 + GST | ₹2,50,000 – ₹3,50,000 + GST |
| Equipment & Starter Kit | ₹2,00,000 | ₹4,00,000 – ₹5,50,000 |
| Interior / Infrastructure Cost | ₹1,50,000 – ₹2,50,000 | ₹3,50,000 – ₹5,00,000 |
| Initial Inventory & Stock | ₹50,000 – ₹60,000 | ₹1,00,000 |
| Marketing Budget (Launch) | ₹20,000 – ₹30,000 | ₹50,000 |
| Working Capital Reserve | ₹50,000 – ₹1,00,000 | ₹1,50,000 |
| Royalty Fees | Nominal flat monthly fee / Minimal revenue share | Flat monthly fee / ~5% revenue share |
| Expected ROI | 50% - 70% annually | 40% - 60% annually |
| Estimated Break-Even Period | 6 to 11 Months | 12 to 18 Months |