Established
2018
Franchise Units
13
Minimum Investment
₹ 16,00,000
Franchise Fee
₹ 6,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian garment care market is undergoing a massive structural shift. For decades, laundry and dry cleaning remained fragmented, heavily reliant on unorganized local dhobis or neighborhood shops running household-grade machinery with unpredictable turnaround times. Enter Cleand: The Laundry Spa. Built to disrupt this multi-billion dollar unorganized sector, Cleand brings a premium, luxury-driven, and tech-enabled approach to everyday garment care.
Operating under the corporate umbrella of Softsweep India Pvt. Ltd., Cleand positions itself not just as a utilitarian utility, but as an indulgent "spa" for clothes. The brand seamlessly blends advanced, fabric-safe industrial cleaning technology with a consumer-centric smartphone application and decentralized doorstep pickup-and-delivery logistics. By offering services ranging from daily laundry to specialized high-end dry cleaning, shoe restoration, and deep home upholstery care, Cleand has secured strong market positioning across major tier-1 urban hubs like Mumbai and Bengaluru. It stands out as an elite yet highly scalable ecosystem designed for modern consumers who treat their apparel as investments.
Why Invest in this Franchise?
Investing in Cleand means entering a highly resilient, recession-resistant market backed by corporate structure and digital infrastructure.
High-Margin, Recurrent Revenue: Laundry is an ongoing, non-discretionary habit. Unlike seasonal retail or food franchises, garment care yields high customer retention and steady month-on-month cash flow.
The "Laundry Spa" Differentiator: Cleand commands premium pricing because it provides a luxury customer experience—using premium eco-friendly solvents, specialized fabric treatment, and hygienic packaging.
Full-Stack Technology Integration: Franchisees don't have to build operational tech from scratch. Cleand provides an integrated customer booking app, live order tracking, CRM software, and dedicated driver dispatch applications.
Multiple Revenue Verticals: Revenue isn't limited to shirts and trousers. A single retail unit can monetize premium dry cleaning, household care (curtains/carpets), and specialized sneaker/shoe laundry.
Background
Established Year: 2018
Franchising Commencement Year: 2019
Franchise Active Units: 13+ operational stores spanning 5+ major cities (expanding aggressively via newly launched franchise structures)
Founders & Key Leadership: Amit S. (Founder & CEO), Tanushree Shrivastava (Co-Founder & Director), and Prashant Shrivastava (VP of Sales & Operations).
Brand Journey & Company History: Conceived in 2017 with a vision to professionalize garment care, Cleand launched its first physical "Spa" in 2018. By 2019, it expanded its service line from simple apparel washing to comprehensive home fabric and leather care. In 2020, the company achieved complete digital transformation by deploying its proprietary logistics and ordering app. Following a phase of heavily optimized, company-owned store growth through 2022, Cleand opened its highly structured franchise network to external investment partners across India.
Industry Category: Premium Laundry, Dry Cleaning, & Fabric Care Services.
Support Training
Cleand eliminates the guesswork of running a complex retail operations business by deploying a multi-phase support mechanism for its franchise partners:
Pre-Launch Support: Expert site selection using micro-market demographic analysis to identify high-density residential corridors. The central team provides standardized interior layout blueprints and manages the procurement and installation of commercial-grade machinery.
Academic & Operational Training: A comprehensive training curriculum hosted at central operational hubs. Franchisees and their staff receive hand-on training covering fabric classification, chemical dosage calibration, advanced stain-removal techniques, and customer handling protocols.
Marketing & Lead Generation: Pan-India digital marketing campaigns managed directly by the central team to build local awareness. Partners receive hyper-local brand activation playbooks, Google My Business optimization, and initial target ad spend support to drive early customer acquisition.
Ongoing & Technical Support: Continuous access to a verified vendor network for discounted proprietary chemicals and machine spare parts. A dedicated central operations desk handles daily troubleshooting, tech-stack updates, and ongoing quality control checks.
Ideal Candidate
Cleand looks for serious, hands-on business partners rather than passive investors.
Business Background & Mindset: Previous experience in retail operations, hospitality, or corporate management is highly valued. Partners must understand client-centric service delivery.
Investment Capability: Candidates should possess the liquid capital necessary for initial setup, equipment procurement, and a working capital runway without relying solely on high-leverage debts.
Location Preferences: High-density, premium residential neighborhoods, commercial hubs, or high-footfall marketplace streets across Tier-1 and Tier-2 Indian cities. Minimum carpet area requirements vary from 250 sq. ft. up to 700+ sq. ft. depending on the chosen format.
Financial Detail
| Factor | Starter Model | Standard Model | Premium Model |
| Ideal For | Compact neighborhood spots | Balanced mid-scale hubs | Prime high-volume zones |
| Area Required | 250 – 300 Sq. Ft. | Minimum 500 Sq. Ft. | Minimum 700 Sq. Ft. |
| Franchise/Brand Fee | ₹6 Lakhs + GST | ₹6 Lakhs + GST | ₹6 Lakhs + GST |
| Total Estimated Investment | ₹16 Lakhs | ₹19 Lakhs | ₹30 Lakhs |
| Expected ROI Timeline | 12 – 18 Months | 12 – 18 Months | 12 – 18 Months |