Established
2018
Franchise Units
10
Minimum Investment
₹ 2,00,00,000
Franchise Fee
₹ 30,00,000
Total Investment Range
₹ 3,00,00,000
Home Based
No
Description
The Indian footwear industry is undergoing a massive structural shift. Driven by rapid urbanization, rising disposable incomes, and a sharp pivot from functional buying to fashion-forward choices, consumers are demanding premium aesthetics without a luxury price tag. Standing firmly at the intersection of this market transformation is Clog London, a high-growth premium lifestyle and footwear brand that has successfully unlocked the secret to accessible luxury for the Indian masses.
Clog London initially made its mark as an e-commerce powerhouse, capturing the attention of digital-first shoppers across India's top marketplaces. Recognized for its impeccable design language, the brand bridges the gap between sophisticated international style and the practical comfort demanded by modern Indian consumers. Offering an expansive collection of genuine leather formals, contemporary casuals, sports athleisure, and high-fashion party wear for both men and women, Clog London caters beautifully to the aspirational mid and upper-middle-class demographics.
Having perfected its product-market fit digitally, the brand transitioned into physical retail with an omni-channel footprint designed for rapid scaling. Clog London’s modern, minimalist store layouts are engineered not just to display shoes, but to cultivate an experiential shopping environment. With a sharp focus on targeting expanding commercial landscapes across Tier-I, Tier-II, and Tier-III cities, Clog London provides a highly structured, recession-proof business model for entrepreneurs looking to build a sustainable retail legacy in India’s booming lifestyle segment.
Background
Established Year: Founded in 2018.
Legal Entity Name: Coincept Innovation Private Limited.
Headquarters: Noida, Uttar Pradesh, India.
Founder & CEO: Gopal Kishan Rathor.
Industry Category: Premium Footwear, Fashion Accessories, and Lifestyle Retail.
Active Units: Transitioning past its initial 10+ exclusive retail showrooms, the brand is currently executing a rapid expansion blueprint across North, West, and Central India.
Brand Journey: Clog London started its operations as a premium bootstrapped startup focusing on high-quality leather manufacturing, initially addressing the domestic gap left by large tanneries prioritizing export markets. After establishing a strong digital presence across India's leading e-commerce platforms, the brand launched its first physical retail flagship in Jhansi in 2023. This was followed by strategic expansions into key metropolitan and regional hubs like New Delhi, Western India markets, and a large-scale launch in Bareilly's City Centre LA Mall. The brand is now focusing on deepening its retail footprint across high-potential Tier-II and Tier-III regional markets.
Support Training
Pre-Launch Support
Site Selection & Analytics: Corporate retail experts help evaluate and select optimal high-street spaces or premium shopping mall locations with maximum footfall visibility.
Architectural & Store Layout Setup: Design teams provide 3D blueprints focusing on the brand’s minimalist, rhythm-led aesthetic, maximizing product display efficiency and floor-space utilization.
Operational Support
Advanced Retail Tech Integration: Full implementation of cloud-based POS software for billing, detailed sales tracking, and real-time inventory management.
Automatic Stock Replenishment: Real-time data sync with the centralized Noida warehouse ensures high-velocity items are automatically replaced without manual micro-management.
Marketing & Brand Support
National & Local Launch Campaigns: Digital and outdoor marketing strategies designed specifically around the grand opening of your outlet to generate local buzz.
Influencer & Seasonal Promotions: Centralized execution of festive and seasonal fashion campaigns to maintain consistent walk-ins throughout the year.
Training Support
Staff Recruitment & Hospitality Training: Assistance in hiring the right showroom floor staff, coupled with extensive training on premium customer service, visual merchandising, and product feature explanations.
Financial Detail
| Financial Parameter | Details / Estimated Breakdown |
| Minimum Capital Required | ₹20,000,000 to ₹30,000,000 (depending on store tier) |
| Total Estimated Investment | ₹35 Lakh to ₹95 Lakh (scale-dependent across FOFO/FOCO models) |
| Franchise / Brand Fee | ₹3,000,000 |
| Space Required | 600 – 800 sq. ft. |
| Infrastructure Cost | ~₹1,500 per sq. ft. for premium store fit-outs |
| Royalty / Company Commission | Varying structures between 7% to 20% based on exact model alignment |
| Assured Return Option | Up to 18% p.a. (subject to specific corporate contractual variants) |
| Expected ROI | ~24% annually |
| Payback / Break-even Period | 1 to 2 Years |