2004
60
₹ 1,25,00,000
₹ 10,00,000
₹ 1,75,00,000
No
Partnering with ORRA means joining an elite league of fine jewellery retailers. As an ORRA Fine Jewellery franchisee, you represent a luxury brand that combines heritage, trust, and innovation. ORRA offers a diverse portfolio including diamond jewellery, platinum jewellery, gold ornaments, and bridal collections—appealing to both high-net-worth individuals and aspirational buyers.
The brand is positioned in the premium retail segment, ensuring exclusivity, strong customer loyalty, and higher margins compared to mass-market jewellery chains. With robust marketing support, premium store interiors, and consistent new product launches, ORRA stands out in India’s fast-growing luxury lifestyle market.
Unique Selling Points (USPs):
Global-quality diamonds with Belgian craftsmanship
Exclusive patented diamond cuts and designs
Established brand reputation with over two decades of trust
Luxury retail positioning with high-value customers
Wide product range catering to weddings, festivals, and everyday luxury
Indian Market Demand & Trends:
India’s fine jewellery market is projected to grow significantly, driven by rising disposable incomes, increasing urbanization, and cultural affinity for jewellery. The premium diamond segment is witnessing double-digit growth, with bridal and gifting segments fueling consistent demand.
Growth Potential:
ORRA’s brand equity, high customer repeat rate, and expansion strategy ensure strong market penetration and profitability for franchise partners.
Brand Popularity:
Featured in leading fashion magazines and endorsed by celebrities, ORRA enjoys strong recall value among affluent and aspirational buyers.
Profitability:
High gross margins (typically 25-40% in premium jewellery), seasonal spikes during weddings/festivals, and steady year-round demand make ORRA a highly profitable franchise investment.
Established Year: 2004
Founder: Vijay Jain & Team of Jewellery Experts
Industry Category: Luxury Retail – Fine Jewellery & Diamonds
Ownership: Part of ROSY BLUE Group (One of the world’s largest diamond manufacturing companies)
Founded in 2004, ORRA Fine Jewellery has become a hallmark of luxury and craftsmanship in India’s premium jewellery segment. Known for its Belgian craftsmanship and unique diamond cuts, ORRA has positioned itself as one of India’s most trusted jewellery brands. With over 60+ showrooms across major metros and tier-1 cities, the brand caters to India’s growing demand for designer diamond jewellery and bespoke bridal pieces.
The company’s journey reflects a blend of global design expertise and deep understanding of Indian consumer preferences. ORRA is recognized for its high-quality diamonds, innovative collections, and unmatched customer service—making it a leader in the luxury jewellery retail category.
Pre-Launch Support:
Location selection assistance and demographic study
Store design, layout, and interior branding support
Initial inventory planning and supplier coordination
Operational Support:
Standard Operating Procedures (SOPs) for seamless store management
Inventory management systems and replenishment guidance
Dedicated account managers for operational assistance
Marketing Support:
National-level advertising campaigns
Social media promotions and influencer tie-ups
Grand store launch event planning and execution
Seasonal festival and bridal promotions
Training:
Product knowledge training for staff
Customer service excellence and luxury selling techniques
Ongoing skill enhancement programs
Ongoing Support:
Performance monitoring and business strategy reviews
New product launches and merchandising updates
Assistance with financial planning and ROI tracking
ORRA Fine Jewellery is looking for dynamic, business-driven entrepreneurs who can uphold the brand’s legacy of luxury, craftsmanship, and customer trust. The ideal franchisee should be someone who is not only financially capable but also passionate about premium retail and committed to delivering a world-class shopping experience.
Key Attributes of the Ideal Franchisee:
Passion for Luxury & Jewellery:
A strong appreciation for fine jewellery, diamond artistry, and high-end retail aesthetics is essential.
Business Acumen:
Experience in retail, luxury goods, lifestyle brands, or premium fashion will be advantageous. However, ORRA also welcomes passionate first-time investors who are ready to learn and commit to excellence.
Financial Capability:
Ability to invest ₹1.25 – ₹1.75 crore with adequate working capital and resources for operational expenses until break-even.
Location Advantage:
Preferred franchisees will operate in metros, tier-1, and select premium tier-2 cities with high-income demographics, luxury shopping zones, and strong
brand awareness.
Customer-Centric Mindset:
ORRA’s clientele expects personalized, high-touch service. The franchisee must be committed to delivering unmatched customer experiences.
Brand Commitment:
Willingness to maintain ORRA’s brand image, store design, visual merchandising, and operational standards exactly as prescribed by the company.
Leadership & Team Management:
Capability to recruit, train, and manage a skilled sales team capable of selling premium jewellery to discerning customers.
Who Should Apply?
Entrepreneurs seeking a profitable, recession-resistant luxury business
Existing jewellery retailers looking to expand into the diamond & premium bridal market
Investors in high-end retail seeking long-term, sustainable returns
Total Investment Required: ₹1.25 Crore – ₹1.75 Crore
Franchise Fee: ₹10 – ₹15 Lakhs
Infrastructure Cost: ₹70 Lakhs – ₹1 Crore (store interiors, fixtures, lighting, branding)
Marketing Budget: ₹5 – ₹10 Lakhs (launch & local promotions)
Working Capital: ₹15 – ₹25 Lakhs
Royalty Fees: 5% – 7% of net sales (subject to agreement)
Expected ROI: 20% – 30% annually
Break-Even Period: 18 – 24 months (location dependent)
Potential Revenue Streams:
Diamond jewellery sales
Platinum & gold jewellery sales
Bridal collections
Festive collections & gifting range
