Established
1958
Franchise Units
60
Minimum Investment
₹ 11,00,000
Franchise Fee
₹ 3,50,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
Step into any major Indian mall or airport terminal, and you are bound to be drawn in by a distinct, irresistible aroma—the unmistakable scent of butter, vanilla, and melting chocolate warming up in a live oven. This is the sensory magic of Cookie Man, the undisputed pioneer and market leader in India’s premium fresh-baked cookie segment.
Launched globally with deep roots in Australian baking traditions, Cookie Man has successfully transformed cookies from a basic, tea-time biscuit into a premium, experiential indulgence for Indian consumers. The brand's core concept revolves around the "live bakery" experience. Using proprietary oven technologies and refined recipes, Cookie Man kiosks bake their signature treats right in front of customers, guaranteeing ultimate freshness, rich textures, and an unforgettable visual appeal.
In the Indian food and beverage retail landscape, Cookie Man occupies a highly lucrative sweet spot. It bridges the gap between mass-market packaged biscuits and high-end dessert cafes. By positioning itself heavily in high-footfall impulse hubs—like premium shopping centers and busy airport transit terminals—the brand capitalizes on casual snacking, gifting cultures, and the premium treat market. Backed by robust corporate ownership and a centralized supply chain that guarantees strict quality control, Cookie Man represents a highly stable, scalable, and operationally streamlined franchise model built for modern retail spaces.
Background
Established Year: Founded in Australia in 1958. Operations commenced in India in January 2000, with the first flag-bearer store opening in Chennai. Franchising operations officially kicked off in 2005.
Franchise Active Units: Currently operates a thriving footprint of 60+ stores and kiosks spanning across 17+ prominent cities in India.
Corporate Ownership & Brand Journey: In India, the brand operates under Australian Foods India Private Limited. In July 2018, the brand underwent a major strategic acquisition by Everfoods, the packaged foods platform controlled by the private equity giant Everstone Group, executed via its subsidiary Modern Food Enterprises Pvt. Ltd.. This transition integrated Cookie Man into a massive national bakery infrastructure alongside the legendary "Modern Bread" brand.
Product & Industry Category: Food & Beverage / Premium Bakery & Confectionery. The menu consists of over 50 varieties of fresh-baked cookies (including Choc Chip, Coffee Walnut, Brandy Snap, and Double Fudge), complemented by adjacent bakery items like premium brownies, muffins, chocolates, and ice creams.
Support Training
Cookie Man employs a robust Turnkey Support Model to ensure that franchisees with zero prior culinary or baking experience can run a flawless operation from day one.
Pre-Launch & Site Selection Support: Location is everything for this model. The corporate team provides real estate data analytics and site-selection assistance to help secure high-visibility kiosks or inline stores in top-tier malls or airports. The brand manages the delivery and installation of its proprietary, specialized commercial baking ovens and customized kiosk structures.
Academic & Operational Training: Comprehensive, hands-on training is conducted at the nearest corporate store or operational center. The franchise owner and their initial staff are trained in standard operating procedures (SOPs), oven temperature calibrations, baking schedules, billing software, and customer interaction protocols. Detailed operations manuals are provided for day-to-day reference.
Supply Chain & Raw Material Management: To ensure absolute taste consistency nationwide, all proprietary cookie dough, toppings, and specialized packaging materials are produced at the central Cookie Man Commissary and shipped via frozen logistics directly to your store.
Marketing & Launch Activation: The brand provides design layouts, seasonal menu updates, point-of-sale marketing collateral, and digital asset templates for local marketing campaigns. They also manage national brand-building initiatives and coordinate listings on major food delivery applications.
Ongoing Operational Audits: Regular quality assurance checkups and performance optimization support are provided by regional managers to help you maximize your store's throughput and efficiency.
Ideal Candidate
Cookie Man looks for dedicated business partners rather than passive investors. The ideal franchisee profile includes:
Entrepreneurial Drive & Passion: A strong interest in the food retail, bakery, or hospitality sectors. You should take pride in customer service and maintaining pristine brand hygiene.
Business Background: Prior experience in managing a retail store, small team, or corporate business is highly preferred, though direct food industry experience is not mandatory due to the automated baking model.
Investment Capability: The financial stability to comfortably afford the initial setup costs, franchise fees, and buffer minor initial working capital requirements without over-leveraging.
Location Access & Preferences: Franchisees who have immediate access to, or the network to secure, 100 to 300 square feet of prime commercial space. The preferred formats are prominent central atrium kiosks in leading A-grade shopping malls, high-traffic airport transit areas, or premium high-street walking zones.
Financial Detail
The brand primarily utilizes the FOFO (Franchise Owned Franchise Operated) model, giving investors complete operational pride under corporate quality guardrails.
| Financial Parameter | Details & Approximate Estimates |
| Minimum Setup Investment | ₹10,00,000 |
| Total Estimated Investment | ₹11,00,000 to ₹20,00,000 (Depending on store format and city tier) |
| One-Time Franchise Fee | ₹3,50,000 to ₹5,00,000 |
| Property Area Required | 100 to 300 Sq. Ft. (Kiosk or Inline Shop) |
| Infrastructure & Equipment Cost | Included within the overall investment (Covers proprietary automated oven, customized retail counter, warmers, and POS displays) |
| Royalty Fees | 6% of gross sales |
| Expected Gross Profit Margin | Upwards of 50% on product sales |
| Anticipated Return on Investment (ROI) | 18% to 30% per annum |
| Estimated Break-Even / Payback Period | 9 to 18 months (Subject to location footfall performance) |