Established
2015
Franchise Units
1
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 6,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The Indian food and beverage landscape has witnessed a monumental shift. Diners are no longer satisfied with generalized menus; they crave authenticity, deep culinary history, and rich storytelling on their plates. Enter Daawat-e-Kashmir, a premier hospitality brand dedicated to serving the pristine, soul-stirring culinary traditions of Kashmir. Specializing in authentic Kashmiri Pandit delicacies, rich Kashmiri Muslim Wazwan, and meticulously crafted Mughlai accompaniments, Daawat-e-Kashmir bridges the gap between regional heritage and modern dining.
Originally conceptualized to deliver the royal, slow-cooked flavors of the valley right to food connoisseurs' doorsteps, the brand has carved a distinct niche in the highly competitive Indian culinary sector. By using hand-pounded spices, authentic valley-sourced ingredients, and traditional preparation methods, Daawat-e-Kashmir ensures every meal feels like a royal invitation. Operating on a robust business framework that optimizes both cloud-kitchen delivery and premium dine-in capabilities, the brand stands tall as a lucrative opportunity for investors seeking to capture India’s booming regional cuisine market.
Background
- Established Year: 2015
Franchise Commencement: 2015
Founder & Brainchild: Vivek Dhar
Franchise active Units: 1Industry Category: Food & Beverages / Specialty Restaurant Chain
Brand Journey: What started as a highly acclaimed, meticulously planned delivery kitchen in Gurgaon after years of deep culinary research quickly captured the attention of mainstream food critics and connoisseurs alike. Today, the brand has structured its operations to seamlessly scale its presence across Northern, Central, and Eastern India.
The Blueprint: From perfecting iconic delicacies like the velvety Mutton Rista, the slow-simmered Mushroom Yakhni, to the crispy Papdi Paneer, the brand provides a balanced representation of both Kashmiri Pandit and Kashmiri Muslim cuisines alongside a robust Mughlai menu to maximize mainstream appeal.
Support Training
1. Pre-Launch Support
Site Selection & Analytics: Complete assistance in analyzing footfall, demographics, and visibility to pick the ideal commercial space or cloud-kitchen hub.
Layout & Interior Architecture: Standardized design prints, kitchen workflow layouts, and billing counter configurations to maximize space efficiency and premium branding aesthetics.
2. Operational & Culinary Training
Comprehensive Staff Training: Conducted at the brand’s corporate Head Office, your kitchen staff, management, and service teams will undergo immersive training on food prep, customer relations, and hygiene protocols.
Standard Operating Procedures (SOPs): Detailed manuals governing inventory monitoring, waste reduction, billing software handling, and strict quality control checklists.
3. Marketing & Launch Campaigns
Local Store Marketing (LSM): Pre-launch digital campaigns, geo-targeted social media advertisements, and food blogger previews to generate intense excitement before your doors open.
Aggregator Integration: Seamless onboarding onto major platforms like Swiggy and Zomato, backed by national brand marketing campaigns to drive digital orders immediately.
4. Ongoing Guidance
Supply Chain Support: Access to authentic Kashmiri raw materials and specialty spice mixes via central channels to retain taste consistency.
Regular Audits: Operational audits and continuous updates to menu items to keep the consumer experience fresh and engaging.
Ideal Candidate
Daawat-e-Kashmir seeks long-term strategic partners who are deeply invested in building local culinary landmarks, rather than passive financial investors.
Entrepreneurial Mindset & Passion: An unwavering love for food hospitality and a genuine passion for showcasing regional Indian heritage food.
Business or Management Background: While direct restaurant experience is a great advantage, individuals with solid backgrounds in retail, corporate management, or customer-centric industries excel in this system.
Financial Capability: The prospective partner must possess liquid capital resources to comfortably finance the initial setup and handle initial working capital needs without operational strain.
Preferred Locations: Premium commercial high streets, dense urban residential hubs, or popular market lanes across Northern, Central, or Eastern Indian states. Minimum space requirements vary from 300 to 1,000+ sq. ft. depending on whether you opt for a delivery-focused kitchen or an expansive family dine-in format.
Financial Detail
| Heading | Financial Metric / Cost Estimate |
| Total Initial Investment | ₹15 Lakhs – ₹20 Lakhs |
| Minimum Capital Required | ₹15 Lakhs |
| One-time Franchise Fee | ₹6 Lakhs |
| Kitchen & Operational Equipment | ₹5 Lakhs |
| Furniture, Fixtures & Interiors | ₹3 Lakhs |
| Initial Advertising & Launch Budget | ₹3 Lakhs |
| Working Capital Reserve | Dependent on unit scale & location |
| Expected Payback Period | Within 2 Years |
| Primary Revenue Streams | Premium Dine-in, App Deliveries, In-house Catering |