Established
2019
Franchise Units
20
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
Starting a preschool is easily one of the most rewarding and resilient business decisions an entrepreneur can make in India. Early childhood education is booming as parents actively seek high-quality, activity-based foundational learning for their toddlers. That is where DPS Genius (operated under parent entity Stepdaily Education Private Limited) stands out as a high-potential investment opportunity.
DPS Genius combines an internationally recognized early-years curriculum with an attractive "Zero Royalty" franchise model. This means that every rupee you earn from tuition fees stays in your pocket, significantly shortening your path to profitability compared to traditional educational franchises.
From full structural and architectural support to complete classroom interior design, syllabus delivery, and 3D thematic wall art, DPS Genius takes away the guesswork of opening a preschool. Whether you are looking to launch in a metro, a Tier-2 hub, or a rapidly growing Tier-3 city, DPS Genius offers a complete, plug-and-play business framework built for long-term scalability and financial stability.
Background
- Parent Company: Stepdaily Education Private Limited.
- Year Established: 2019.
- Franchise Commenced: 2019.
- Active Franchise Units: 20 to 50 Outlets operating across India.
- Industry Category: Education & Early Childhood Care / Play School & Daycare.
- Brand Footprint & Market Presence: Headquartered in Janakpuri, New Delhi, DPS Genius has established a solid pan-India presence across northern, eastern, and western regions.
- Brand Journey: Founded with a vision to provide total infrastructural and academic enablement for early-stage learning centers, DPS Genius evolved from an educational setup provider into a full-fledged preschool chain. Their flagship learning framework emphasizes interactive "Show and Teach" methods, audio-visual instruction, and specialized concept spaces like "Dream House" activity rooms.
Support Training
DPS Genius provides full handholding across five core operational phases:
1. Site Selection & Infrastructure Setup
Architectural layout designs and space planning tailored to your building.
Customized interior and exterior artwork, including 3D child-friendly murals, themed wall paint, and safety-compliant floor layouts.
Full supply of child-safe furniture, play gear, outdoor equipment, and Montessori learning aids.
2. Academic & Curriculum Support
Modern, age-appropriate play-way learning material covering Play Group, Nursery, LKG, and UKG.
Complete dispatch of student kits, including textbooks, bags, uniforms, art kits, and digital learning tools.
Year-round curriculum updates and seasonal activity charts.
3. Recruitment & Doorstep Staff Training
Assistance with profile screening and interview frameworks for hiring teachers and care staff.
Doorstep and centralized training programs for teachers to master lesson plans, child psychology, classroom management, and soft skills.
Ongoing periodic skill-upgradation sessions for administrative and teaching personnel.
4. Marketing & Lead Generation Support
Strategic launch campaigns, social media marketing templates, local print ads, and promotional banners/flyers.
Centralized lead management systems to route parent inquiries directly to your franchise unit.
Admission guidance tactics and enquiry handling scripts to convert walk-ins into enrollments.
5. Administrative & Operations Management
Access to a dedicated Business Management ERP / Portal for managing attendance, fee records, and progress reports.
Complete Standard Operating Manuals detailing safety, transport, accounting, and daily activity flows.
Direct access to national operations teams for real-time problem-solving.
Ideal Candidate
This franchise is ideal for individuals who want to combine sound financial returns with a meaningful social impact:
Women Entrepreneurs & Homemakers: Passionate individuals seeking financial independence and a work-life balance that aligns with school hours.
Educationists & Former Teachers: Professionals with experience in schooling who want to establish their own institution using a proven brand.
Property Owners: Individuals owning a suitable residential or commercial property (1,500 – 3,000 sq. ft.) seeking a stable, long-term commercial yield.
First-Time Entrepreneurs: Investors looking for a low-risk business model backed by end-to-end guidance and no monthly royalty cuts.
Preferred Location & Space Requirements
Area Required: 1,500 sq. ft. to 3,000 sq. ft. ground floor or multi-story property with space for an outdoor play area.
Location Profile: Dense residential neighborhoods, prominent housing societies, or easily accessible town centers across Tier-1, Tier-2, and Tier-3 cities in India.
Financial Detail
Here is a breakdown of the investment structure and commercial terms:
| Financial Metric | Details / Investment Breakdown |
| Total Investment | ₹10 Lakhs to ₹15 Lakhs + GST (depending on site area and condition) |
| Franchise / Brand Fee | Approx. ₹2.5 Lakhs (Included in total investment) |
| Equipments & Montessori Tools | Approx. ₹3 Lakhs (Included in total investment) |
| Furniture & Fixtures | Approx. ₹3.5 Lakhs (Included in total investment) |
| Initial Marketing & Advertising Budget | Approx. ₹1 Lakh (Included in total investment) |
| Working Capital | ₹1 Lakh – ₹2 Lakhs (For initial operational cash flow) |
| Royalty Fees | 0% (Zero Royalty Model) |
| Expected Payback Period / Break-Even | 15 to 18 Months |
| Expected Return on Investment (ROI) | 35% |
| Space Required | 1,500 – 3,000 Sq. Ft. |