Established
2010
Franchise Units
5
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
India’s quick-service and specialty dining scene is undergoing a massive shift. While conventional multi-cuisine cafes struggle with inflated food costs and operational complexity, specialized food concepts are taking center stage. Enter Eggiterian Cafe—a pioneer in India’s niche, egg-centric dining space.
Born out of a deep passion for culinary innovation and authentic homestyle flavors, Eggiterian Cafe turned a humble kitchen staple into an extraordinary dining experience. In India, millions of food lovers self-identify as "eggetarians"—people who refrain from meat but enthusiastically consume eggs for taste, protein, and everyday comfort. Eggiterian Cafe bridges the gap between casual street-side egg stalls and high-end dining by providing a clean, vibrant, and atmospheric cafe environment where guests can savor over 60 creative egg dishes.
From iconic comfort items like cheesy egg kheema, egg ghotala, and stuffed rolls to fusion delicacies, the menu caters to all age groups—students, working professionals, fitness enthusiasts, and families. By standardizing recipes and simplifying kitchen operations, Eggiterian Cafe offers an accessible, high-yield franchise business model designed for strong profit margins and fast ROI in the booming Indian Quick Service Restaurant (QSR) sector.
Background
| Parameter | Details |
| Brand Name | Eggiterian Cafe |
| Industry Category | Food & Beverage / Specialty Quick Service Restaurant (QSR) |
| Establishment Year | June 27, 2010 |
| Franchise Rollout Year | 2021 |
| Founders / Leadership | Founded by Mr. Krishnakant A. Pajiyawala & family; legacy inspired by late Shri Asha Pajiyawala ("Mummy's Magic" home recipes) and expanded by Kishan Pajiyawala. |
| Headquarters | Surat, Gujarat, India |
| Current Outlets | 5+ Active Outlets across India and internationally (including Surat, Jabalpur, and Dubai) |
| Market Expansion | Active Pan-India expansion across Northern, Southern, Western, Eastern, and Central regions (Single-Unit and Master Franchise models). |
The Brand Journey
Eggiterian Cafe began its story on June 27, 2010, in Surat, Gujarat. Created by Mr. Krishnakant A. Pajiyawala and his family, the concept took inspiration from the secret recipes and traditional cooking techniques of the late Shri Asha Pajiyawala. It was Surat’s very first specialized egg restaurant where families and egg lovers could sit together in a clean, air-conditioned cafe setting.
Carried forward by her son Kishan, the brand upgraded its operational systems, standardized its flavor profiles, and expanded from a popular local haunt into an international brand with presence in locations like Dubai. Today, Eggiterian Cafe offers an attractive franchise format to help ambitious food entrepreneurs establish thriving businesses in their local markets.
Support Training
Eggiterian Cafe ensures that franchise partners are never left to figure things out on their own. The brand offers comprehensive, end-to-end guidance across every phase of launch and daily operations.
Site Selection & Layout Design: Assistance with evaluating location footfall, rental terms, visibility, and site readiness. You receive architectural guidance and floor plan designs to optimize workflow and seating capacity in a 300–350 sq. ft. space.
Comprehensive Staff & Kitchen Training: On-site training for cooking staff and front-of-house crew covering standardized recipe preparation, food presentation, hygiene standards, customer handling, and inventory management.
Detailed Operating Manuals: Access to complete Operating Manuals (SOPs) detailing step-by-step recipes, opening/closing checklists, storage instructions, and quality control metrics.
POS & IT System Integration: Setup support for Point of Sale (POS) software, billing hardware, inventory tracking, and direct integration with food delivery platforms like Zomato and Swiggy.
Marketing & Launch Support: Initial local PR, social media promotional collateral, opening offers, and regional influencer outreach guidance to create immediate buzz.
Supply Chain & Raw Material Support: Access to corporate-approved spice blends, signature sauces, branded packaging materials, and vendor contacts for local fresh egg sourcing.
Ongoing Audits & Quality Control: Regular operational audits, menu upgrades, customer feedback monitoring, and 24/7 central brand helpline support.
Ideal Candidate
Eggiterian Cafe is seeking passionate business partners who want to build a thriving food business. Prior culinary experience is not required, as the brand provides thorough operating systems and training.
Target Entrepreneur: First-time food entrepreneurs, existing QSR operators looking to diversify, or investors seeking a hands-on or manager-led business model.
Passion for Food & Hospitality: Enthusiastic about guest satisfaction, maintaining clean standards, and delivering exceptional food quality.
Financial Capability: Unencumbered capital reserve of ₹10 Lakhs to ₹15 Lakhs for initial setup, operational runway, and local promotion.
Preferred Locations: High-density commercial streets, college/university hubs, food courts, residential market hubs, or bustling QSR corridors across Metro, Tier-1, Tier-2, and Tier-3 cities in India.
Space Requirement: 300 to 350 sq. ft. commercial property (ground floor preferred) with a minimum 10-foot frontage, proper water/drainage connections, and electrical load capacity.
Financial Detail
The financial structure of an Eggiterian Cafe single-unit franchise is designed for capital efficiency and attractive long-term profitability.
| Financial Metric | Estimated Value / Range |
| Total Investment Required | ₹10,000,00 – ₹15,000,00 (INR 10 Lakhs – 15 Lakhs) |
| Upfront Franchise Fee | ₹5,000,00 (INR 5 Lakhs) (Included in total investment) |
| Kitchen Equipment Cost | ₹2,00,000 – ₹2,50,000 (INR 2 Lakhs – 2.5 Lakhs) |
| Furniture & Fixtures | ₹3,00,000 – ₹4,00,000 (INR 3 Lakhs – 4 Lakhs) |
| Initial Marketing & Advertising Budget | ₹50,000 (INR 50 Thousand) |
| Working Capital & Initial Stock | Included within the overall ₹10–15 Lakh capital outlay |
| Space Required | 300 – 350 Sq. Ft. |
| Staff Requirement | 4 – 5 Employees |
| Franchise Agreement Tenure | 3 Years (Renewable) |
| Expected ROI | Up to 60% per annum (varies by location & volume) |
| Expected Break-Even / Payback Period | 15 to 18 Months |