Established
2018
Franchise Units
00
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 2,49,000
Total Investment Range
₹ 7,00,000
Home Based
No
Description
Chai isn't just a warm beverage in India—it is a daily ritual, a social catalyst, and a deeply ingrained part of Indian identity. As urban consumers increasingly prioritize cleanliness, comfort, and speed, the traditional roadside chai tapri is rapidly giving way to modern, hygienic quick-service tea cafes. Ela Chai sits right at the intersection of this transition, offering an appealing blend of nostalgic flavors and contemporary cafe culture.
Ela Chai reimagines the everyday tea break by providing signature cardamom-infused teas, refreshing coolers, and quick-bite food pairings in a welcoming, vibrant setting. Designed for college students, office commuters, shoppers, and families alike, the brand delivers a high-margin, high-turnover business model built on consistency, speed, and affordability. By standardizing recipes and streamlining operations, Ela Chai empowers franchise partners to run a low-overhead food and beverage business without needing prior culinary expertise.
With small footprint requirements starting at just 80 to 300 square feet, Ela Chai provides an accessible entry point into India's expanding Quick Service Restaurant (QSR) sector.
Background
Brand Name: Ela Chai (Operating under parent entity Elaichi Spices And Foods Private Limited).
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea & Snacks Cafe.
Established Year: 2018 (Franchise operations commenced in 2019).
Active Franchise Units: N/A
Founders & Ownership: Founded and owned by Elaichi Spices And Foods Private Limited, led by visionary F&B entrepreneurs focused on professionalizing traditional Indian tea service.
Brand Journey & Company History: Ela Chai began with the objective of making authentic, fresh cardamom (elaichi) tea easily accessible in clean, pleasant environments. Realizing the huge gap between unorganized street stalls and expensive international coffee chains, the team developed a scalable, low-cost franchise model that rapidly gained traction across tier-1 and tier-2 markets.
Market Presence in India: Expanding presence across multiple states with a focus on high-footfall commercial zones, educational corridors, and transit hubs.
Support Training
Ela Chai backs its franchise partners with complete, end-to-end guidance from pre-launch planning through long-term daily operations:
Site Selection & Store Design: The team evaluates footfall dynamics, catchment demographics, and accessibility to help select the ideal shop, providing complete 2D/3D interior layouts to optimize kitchen workflow.
Comprehensive Pre-Launch Training: A 10-day structured training program covering beverage preparation, customer service etiquette, inventory management, and POS billing software.
Supply Chain & Raw Material Procurement: Direct access to brand-approved tea blends, premixes, branded packaging, and specialized kitchen machinery to ensure uniform product taste.
Marketing & Local Launch Strategy: Launch campaign toolkits, promotional flyers, social media assets, and digital marketing strategies designed to generate local buzz during opening week.
Ongoing Operational & R&D Support: Dedicated relationship management, periodic site audits, recipe updates, and assistance with integrating local food delivery applications like Swiggy and Zomato.
Ideal Candidate
Ela Chai is suited for individuals who want to take control of their financial future through a practical, high-volume retail business:
Target Investors: Aspiring entrepreneurs, first-time business owners, existing retail operators looking to diversify, or working professionals seeking a semi-passive revenue stream.
Business Acumen & Passion: Candidates should possess customer-first attitudes, basic team leadership skills, and a strong drive to maintain quality and cleanliness standards.
Investment Capability: Willingness and financial readiness to invest between ₹6 Lakhs and ₹7 Lakhs for setup, along with liquid reserves for initial working capital.
Location Preference: Access to or willingness to lease a 80 sq. ft. to 300 sq. ft. commercial space with good visibility and high foot traffic—such as near college gates, office clusters, metro stations, or market corridors.
Financial Detail
| Parameter | Details |
| Total Investment Required | Approx. ₹6.0 Lakhs – ₹7.0 Lakhs |
| Minimum Investment Required | ₹6.0 Lakhs |
| Franchise / Brand Fee | ₹2.49 Lakhs (Included in total investment) |
| Infrastructure & Interior Cost | Approx. ₹1.99 Lakhs (For 80 to 300 sq. ft.) |
| Kitchen Equipment & Appliances | Approx. ₹99,000 |
| Initial Raw Material Inventory | Approx. ₹99,000 |
| Marketing & Branding Budget | Approx. ₹49,000 |
| Working Capital Requirement | ₹30,000 – ₹50,000 (Recommended reserve buffer) |
| Royalty / Operational Fees | Low or flat-fee model structured to maximize partner profitability |
| Expected Return on Investment (ROI) | 35% – 40% annually |
| Expected Payback / Break-Even Period | 10 to 12 months |