Established
2010
Franchise Units
80
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 1,75,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
The Indian automobile landscape is experiencing a massive shift. Vehicle ownership across Tier-1, Tier-2, and Tier-3 cities has hit all-time highs, yet the aftermarket maintenance sector has historically remained fragmented, unorganized, and inconsistent. Vehicle owners often settle for local roadside wash bays that use harsh detergents, dirty water, and abrasive rags that dull paintwork over time.
Liv India Group steps in to solve this exact gap. By standardizing high-end vehicle maintenance into a structured, scalable business model, Liv India Group brings professional, eco-friendly automotive care directly to the Indian consumer. Through its well-established portfolio brands—including Speed Car Wash, Lords of Detailing, Car Creative, Detailer League, and Neaten India—the brand provides specialized high-pressure jet washing, waterless steam cleaning, interior deep sanitization, ceramic coating, and Paint Protection Film (PPF) application. For prospective business owners and investors looking to enter the booming automotive care industry, Liv India Group offers a proven, highly profitable franchise ecosystem supported by transparent zero-royalty agreements and complete operational handholding
Background
Founded Year: 2010
Company Status: Private Limited (LIV INDIA MANAGEMENT PRIVATE LIMITED)
Founders / Directors: Jasmeet Singh Gulati & Pushpinder Singh
Active Franchise Units: 80+ outlets across India (and expanding across regional hubs)
Headquarters: Mayapuri Industrial Area Phase-1, New Delhi
Industry Category: Automotive Care, Car Wash, Vehicle Detailing & Paint Protection
Brand Portfolio: Speed Car Wash, Lords of Detailing, Car Creative, Detailer League, Neaten India
Brand Journey & Market Presence:
Incorporated in 2010, Liv India Group set out to transform car washing from a manual labor task into an organized, technology-led enterprise in India. Over more than a decade of research and development, the group engineered customized cleaning agents and introduced modern high-impact pressure machinery to the Indian market. Today, Liv India Group has built an expansive presence spanning North, South, East, and West India, servicing thousands of vehicles daily through its network of studio and mobile franchises.
Support Training
Site Selection & Store Design: Site feasibility analysis based on traffic flow, road visibility, and spatial layout, alongside architectural blueprints for optimal wash bay utility.
Civil & Setup Assistance: Comprehensive guidance on civil work, electrical three-phase wiring, plumbing setups, and heavy equipment installation.
Manpower Recruitment & Technical Training: Provision of trained technicians and hands-on workshops covering chemical usage, high-pressure jet handling, interior steam extraction, ceramic coating, and precision PPF application.
Software & Billing Integration: Turnkey CRM and point-of-sale software to manage bookings, inventory, customer loyalty programs, and daily sales tracking.
Marketing & Local Launch: Digital graphics, local SEO setup, social media launch campaigns, and opening promotional strategy to drive footfall from day one.
Ongoing Technical Support: Regular technical updates, equipment maintenance assistance, and continuous supply chain delivery for cleaning consumables.
Ideal Candidate
Automotive Passionates & Entrepreneurs: Individuals who are passionate about cars and want to build a customer-centric service business.
Auto Showroom & Workshop Owners: Existing auto workshop, tire shop, or dealership owners looking to integrate high-margin detailing services into their current space.
Investment Capability: Business owners with liquid capital of ₹15 Lakhs to ₹25 Lakhs to fund setup costs, equipment, and opening inventories.
Location Requirements: Commercial storefronts, petrol pump attachments, or high-density residential hubs measuring 1,000 to 2,000 sq. ft. equipped with three-phase power and reliable water supply.
Financial Detail
| Financial Category | Investment / Detail |
| Minimum Investment Required | ₹15 Lakhs (Mobile / Doorstep / Basic Models) |
| Total Investment Range | ₹15 Lakhs – ₹25 Lakhs (Full Detailing Studio) |
| Franchise / Brand Fee | Starts at ₹1.75 Lakhs |
| Infrastructure & Fit-Out Cost | Borne separately by franchisee (Civil work, interiors, bays, lighting) |
| Working Capital & Marketing Budget | Included within the total estimated investment pool |
| Royalty Fees | 0% (No monthly royalty or revenue share) |
| Active Franchise Units | 80+ across India |
| Monthly Break-Even Time | 1 – 2 Months |
| Expected ROI Period | 12 – 18 Months |