Established
2012
Franchise Units
23
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian dessert and beverage market is witnessing a massive structural shift. Today’s consumer is no longer just looking for a sweet treat; they are searching for an experience that balances indulgence with well-being. This is precisely where Flavours24 has carved out its distinct, highly profitable niche. Operating as a premier health-conscious frozen dessert and functional beverage destination, Flavours24 has reimagined the traditional parlor concept by fusing taste with wellness.
At the heart of the brand's culinary identity is a proprietary flavoring system developed in exclusive partnership with Wadden Systems, Inc. This allows each outlet to serve an incredible array of 24 distinct, vibrant flavors spanning exotic fruits, rich dry fruits, premium chocolates, and even creative mocktail or spirit-inspired profiles. From gut-friendly, probiotic-rich frozen yogurts (Froyo) to guilt-free parfaits, milkshakes, and refreshing slushies, the menu caters perfectly to fitness enthusiasts, families, and millennials alike. By presenting a modern, premium alternative to traditional high-fat ice creams, Flavours24 stands out as a highly resilient, forward-thinking business model positioned for sustained growth across India’s rapidly expanding urban markets.
Background
Established Year: Founded in 2012, the brand entered the market during the initial wave of India's frozen yogurt boom.
Brand Origin & Journey: Emerging from the vibrant tourism and lifestyle hub of Panaji, Goa, Flavours24 was conceptualized under the parent umbrella of Team24 Marketing India Private Limited. The group brings immense expertise in researching, manufacturing, and marketing functional wellness foods, alternative sugar-free health drinks, and herbal healthcare items.
Active Units & Scale: Cultivating a steady and focused presence, the brand has expanded its footprint to over 23 franchise outlets across the country, building a loyal customer base via a premium, boutique approach to frozen desserts.
Industry Category: Food & Beverage / Health-Conscious Quick Service Restaurant (QSR) / Frozen Dessert Parlor.
Support Training
Pre-Launch Support
Site Selection & Analytics: Complete guidance in evaluating retail real estate, footfall density, and competitor positioning to lock in high-visibility locations (minimum 150 to 300 sq. ft.).
Store Design & Architecture: Standardized 3D layout blueprints optimized for maximum space utilization, sleek aesthetic appeal, and efficient customer flow.
Operational & Technical Setup
Equipment Sourcing: Facilitating the procurement and seamless setup of specialized commercial soft-serve machines and the proprietary flavoring infrastructure.
Detailed Operations Manuals: Comprehensive, step-by-step documentation detailing everything from inventory storage protocols to strict hygiene standards.
Training Programs
Initial Crew & Franchisee Training: Immersive, hands-on training sessions hosted in Goa covering equipment operation, flavor mixing, portion control, and customer service.
Continuous Product Upgrades: Regular training interventions and recipe guidelines whenever the brand introduces new seasonal flavors or alternative functional health drinks.
Marketing & IT Systems
Launch and Digital Marketing: Local store marketing templates, social media assets, and regional promotional strategies to drive immediate footfall.
Integrated Tech Stack: Access to centralized Point-of-Sale (POS) and inventory management systems to track daily sales metrics effortlessly.
Ideal Candidate
You do not need a background as a master chef to run a successful Flavours24 outlet, but you do need the right entrepreneurial drive. The ideal partner profile includes:
Business Acumen and Passion: Individuals with strong organizational skills, a customer-first mindset, and a genuine passion for the evolving health, wellness, and food retail space.
Investment Capability: Financial stability to comfortably fund the initial setup, brand licensing, and initial operational runway without straining capital reserves.
Operational Commitment: Investors who will either actively manage day-to-day operations or assign a dedicated, trained store manager to closely monitor performance and maintain brand standards.
Strategic Location Preference: Partners who hold access to, or possess the capability to lease, premium commercial real estate—such as high-traffic high streets, prominent shopping mall food courts, or premium market complexes.
Financial Detail
| Financial Metric | Estimated Requirements (INR) |
| Minimum Capital Required | ₹10 Lakhs |
| Total Investment Range | ₹10 Lakhs – ₹15 Lakhs (Kiosk format) | ₹15 Lakhs – ₹20 Lakhs (Shop format) |
| Franchise / Brand Fee | ₹4 Lakhs – ₹5 Lakhs |
| Infrastructure & Equipment Cost | Included within the total initial investment setup |
| Marketing & Launch Budget | Structured inside the initial capital plan |
| Required Commercial Space | 150 to 300 Sq. Ft. (High Street / Mall / Kiosk) |
| Royalty / Commission Fee | Standard monthly revenue-share model (disclosed upon signing NDA) |
| Expected Return on Investment (ROI) | 30% – 35% annually |
| Anticipated Payback / Break-Even Time | 18 to 24 Months under optimal operating conditions |