Established
2017
Franchise Units
7
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
When extravagant, visually captivating desserts captured young India's food culture, Freak Shake Bro stepped up as an early pioneer. Born under the umbrella of VT Dairy Private Limited—an ISO certified dairy brand with deep manufacturing capabilities—Freak Shake Bro transforms traditional milkshakes into towering, Instagram-worthy indulgence experiences. By combining artisanal, in-house produced ice cream with an overload of toppings, waffles, and chocolates, the brand caters directly to Gen Z and millennial cravings for high-concept quick-service dining.
The brand has built a solid market presence across key South Indian regions and is expanding nationwide. For prospective franchise partners, Freak Shake Bro offers a high-margin, low-complexity QSR model backed by robust dairy supply chain integration. Unlike generic dessert counters, the brand gives consumers the freedom to build their own custom "freak shakes" while offering core menu favorites like thick shakes, classic smoothies, and artisanal ice creams. This operational flexibility, paired with high delivery demand, positions Freak Shake Bro as a compelling investment opportunity in India’s fast-growing QSR beverage sector.
Background
- Established Year: Operations commenced in 2017
- franchising launched in : 2018
- Founders & Ownership: Operating under VT Dairy Private Limited (Hyderabad).
- Brand Journey: Originated in Hyderabad as one of the first dedicated freakshake concepts in India. Leveraged parent company VT Dairy's distribution strength in Telangana and Andhra Pradesh to scale into a recognized QSR brand.
- Market Presence: Active units operating across tier-1 and tier-2 hubs including Hyderabad and Rajahmundry, with nationwide expansion underway across North, South, West, and East India.
- Industry Category: Quick Service Restaurant (QSR) / Food & Beverage (Juices, Smoothies, Ice Cream & Desserts).
- Franchise Active Units: Freak Shake Bro currently operates 7+ active franchisee units across key markets, primarily centered in Hyderabad and Rajahmundry, with broader regional and nationwide expansion actively underway
Support Training
Pre-Launch Site Selection & Setup: Location analysis, footfall assessment, layout architectural design, and kitchen layout planning.
Comprehensive Staff Training: Full operational, hygiene, and presentation training covering recipe assembly, inventory management, and customer relations.
Supply Chain & Central Kitchen Backing: Direct delivery of proprietary ice creams, mixes, and branded packaging materials.
Marketing & POS Integration: Local store marketing templates, digital launch support, POS software installation, and pre-integrated delivery merchant setups.
Ongoing Operational Support: Periodic audits, menu innovations, and regional promo campaigns to sustain customer footfalls.
Ideal Candidate
Target Entrepreneur: Passionate F&B enthusiasts, first-time retail investors, or experienced multi-unit operators looking for high-margin dessert additions.
Skills Needed: Basic business acumen, team leadership capabilities, and local market understanding.
Commitment Level: Hands-on or semi-absentee management needing 10–20 operational oversight hours per week.
Location Preference: High footfall areas like shopping malls, college hubs, busy commercial high streets, food courts, and dense residential zones.
Financial Detail
| Parameter | Details |
| Total Investment Range | ₹10 Lakhs – ₹20 Lakhs (Kiosk/QSR) (up to ₹50L+ for Casual Dining / Master Formats) |
| Minimum Investment Required | ₹10 Lakhs |
| Franchise Fee | ₹2 Lakhs – ₹5 Lakhs |
| Area / Space Required | 250 sq. ft. – 500 sq. ft. (Kiosk / Express QSR) |
| Infrastructure & Interiors Cost | ₹5 Lakhs – ₹8 Lakhs (Includes signage, refrigeration, counter setup, and decor) |
| Initial Inventory & Working Capital | ₹1.5 Lakhs – ₹3 Lakhs |
| Marketing & Launch Budget | ₹50,000 – ₹1 Lakh |
| Royalty Fees | 4% – 6% on Net Sales (or flat monthly model depending on format) |
| Expected ROI | 35% – 45% annually |
| Estimated Break-Even Time | 12 – 18 Months |
| Potential Revenue Streams | Dine-in sales, takeaway orders, online delivery partners, party catering, and customized dessert jars |