Established
2004
Franchise Units
3
Minimum Investment
₹ 1,50,00,000
Franchise Fee
₹ 15,00,000
Total Investment Range
₹ 2,50,00,000
Home Based
No
Description
The Indian food and beverage industry is undergoing a massive shift. Urban consumers are moving away from heavily processed fast food and demanding fresher, healthier, and more authentic culinary experiences. Standing at the forefront of this premium dining evolution is Fresc Co, a highly acclaimed casual dining brand that has successfully brought the vibrant, sun-drenched flavors of Mediterranean and Italian cuisine to the Indian palate.
Known for its bright, welcoming ambiance, impeccable service, and a strong commitment to scratch-cooked meals, Fresc Co has established itself as a premier destination for corporate lunches, family celebrations, and relaxed Sunday brunches. The brand’s culinary philosophy centers around pure, high-quality ingredients, featuring everything from authentic clay-oven-baked artisan pizzas and seasonal hand-tossed salads to robust live counters and decadent desserts.
By seamlessly blending a premium à la carte menu with high-volume, premium buffet formats, Fresc Co captures an expansive customer demographic. For an investor, entering the Indian hospitality space under the Fresc Co banner means stepping into a finely tuned, highly profitable business model with an ironclad brand reputation and an intensely loyal customer base.
Background
Fresc Co has spent years perfecting its identity, establishing flagship nodes in premium high-street zones like Janpath in Connaught Place (Delhi NCR) and capturing high-volume travel retail transit hubs, including Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.
Establishment Year: 2004
Franchising Launch Date: 2014
Industry Category: Casual Dining / Food & Beverage (F&B)
Cuisine Profile: Mediterranean, Authentic Italian, and Continental
Active Units: 3
Ownership & Market Presence: Managed under an experienced corporate structure with deep roots in Indian retail and hospitality logistics. The brand has demonstrated a recession-resilient operational framework across both hyper-premium commercial markets and highly regulated airport ecosystems.
Support Training
Pre-Launch Support
Site Selection & Analytics: Complete real-estate vetting, evaluating footfall density, catchments, and demographic spending power to pick the perfect high-street or premium mall location.
Architecture & Interior Layouts: Turnkey interior design layouts ensuring your space meets Fresc Co’s signature vibrant, sun-lit Mediterranean aesthetic while optimizing kitchen ergonomics and seating capacity.
Operational & Culinary Support
The Master Kitchen Manual: Direct access to standard operating procedures (SOPs), proprietary ingredient recipes, and kitchen yield calculators to eliminate waste.
Staff Recruitment & Training: Intensive training programs for your core culinary staff, floor managers, and service team. This covers customer hospitality, kitchen safety, line-cooking execution, and buffet management.
Marketing & Tech Integration
Launch and Hyperlocal Marketing: Tailored pre-launch and launch campaigns across digital media, local PR channels, and influencer networks.
Ongoing Centralized Marketing: National campaigns, seasonal menu activations (such as Mango Festivals or Winter Grills), and corporate tie-ups managed by the central brand team.
Tech Stack Deployment: Complete supply of billing POS systems, inventory tracking software, and pre-integrated tie-ups with major online food delivery aggregators like Zomato and Swiggy.
Ideal Candidate
Fresc Co looks for partners who view hospitality as a long-term, high-growth asset class.
Business Background: Prior experience in corporate management, retail operations, or the hospitality sector is highly valued, though not strictly mandatory if a professional operating team is hired.
Investment Capability: The applicant must possess clean, verifiable investment capital to comfortably fund the initial setup, infrastructure, and early-stage working capital buffer.
Passion for the Brand: A strong commitment to maintaining strict food quality standards, service excellence, and protecting the corporate reputation of the brand.
Location Preference: Prime commercial retail spaces, high-end shopping malls, airport terminals, or affluent high-street markets in Tier-1 cities (Metro hubs) and fast-growing Tier-2 tech and financial capitals.
Financial Detail
| Financial Component | Estimated Budget / Details |
| Minimum Initial Investment | ₹1 Crore |
| Total Investment Range | ₹1.5 Crores – ₹2.5 Crores (varies based on carpet area and city location) |
| Franchise Fee | ₹15 Lakhs – ₹25 Lakhs |
| Space Required | 1,500 sq. ft. to 3,500 sq. ft. |
| Infrastructure & Fit-Out Cost | Covers commercial kitchen equipment, clay ovens, exhaust/HVAC, interiors, and dining furniture. |
| Marketing Budget Allocation | 2% - 3% of gross monthly sales |
| Working Capital Reserve | Recommended buffer for 3 to 6 months of operational expenses. |
| Royalty Fees | 5% to 7% of gross monthly revenue |
| Expected ROI | 30% - 36% annually under optimal operating parameters |
| Break-Even Timeline | Operational Break-Even: 3 - 6 Months | Capital Payback (ROI): 24 - 36 Months |