Established
2017
Franchise Units
6
Minimum Investment
₹ 2,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 5,00,000
Home Based
No
Description
The Indian automotive aftermarket is undergoing a massive transformation. With millions of private and commercial vehicles hitting the roads every year, the demand for high-quality, durable, and cost-effective replacement parts has skyrocketed. Enter Kesia Impex Private Limited (Kesia Auto Parts)—a premier name redefining the aftermarket collision repair industry in India.
Specializing in premium-grade, imported car body parts, Kesia Impex has successfully carved out a profitable niche as a reliable alternative to expensive Original Equipment Manufacturer (OEM) parts. The brand sources directly from top-tier, globally recognized manufacturing hubs in Taiwan, Malaysia, and Thailand, delivering products that guarantee a perfect fit, top-notch aesthetics, and long-lasting performance.
By prioritizing quality certifications like ISO 9001:2015, IATF 16949:2016, and TUV, Kesia Impex addresses a major pain point for car owners, independent garages, and multi-brand workshops: finding premium, structural components without the exorbitant OEM price tag. As a business model, Kesia Impex bridges this gap seamlessly, establishing a strong market positioning as an accessible, high-margin, and highly organized B2B automotive distributor. Operating in a highly resilient sector, a Kesia Impex franchise offers a rewarding venture with consistent demand, regardless of broader economic fluctuations.
Background
Established Year: 2017
Franchising Launch Year: 2017
Industry Category: Automotive Parts, Wholesale Distribution, and Aftermarket Collision Repair
Founders & Key Directors: Chethan Mahaveer Kumar Bohra, Harsh Pravee Kumar Mundra, Nikitha Mahaveer Bohra, and Karan Kashinath.
Active Franchise Units: 6
Brand Journey & History: Incorporated in Bangalore, Karnataka, Kesia Impex began its operations with a vision to streamline the fragmented Indian aftermarket collision space. Starting with a focus on South India, the brand built a robust reputation for cataloging over 1,000 SKUs, covering facelift kits and replacement body parts for over 15 major car brands. Today, the brand is expanding aggressively across India, transforming local supply chains with efficient delivery mechanisms.
Market Presence: While deeply rooted in Bangalore, the brand is actively expanding its footprint across high-potential territories including Gujarat, Maharashtra, Goa, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Odisha, and Madhya Pradesh.
Support Training
Kesia Impex ensures its franchise partners are equipped with the knowledge and infrastructure necessary to thrive right from day one.
Pre-Launch Support
Location and Territory Mapping: Complete assistance in analyzing regional market potential and picking the ideal commercial space for warehouse management.
Inventory Planning: Tailoring the initial product stock based on the specific car demographics dominant in the allotted territory.
Operational Support
Supply Chain Logistics: Streamlined, timely dispatch of imported parts from the central Bangalore warehouse to the franchise unit.
Tech & Cataloging Integration: Access to comprehensive inventory management software and part-matching databases to easily match specific vehicle models with the right aftermarket part.
Marketing Support
Local B2B Marketing Frameworks: Strategies and promotional materials designed to effectively pitch local workshops, body shops, and independent mechanics.
Digital Branding: Inclusion of the franchise location on the official corporate website and regional digital marketing drives.
Academic & Business Training
Product Knowledge Training: Intensive training modules covering fitment technicalities, material quality (ABS plastics vs. standard fiberglass), and certification advantages.
Sales and Lead Generation: Training conducted either at the Bangalore headquarters or directly at the franchisee's respective city to master sales cycles in the auto parts sector.
Ongoing Assistance: Dedicated field assistance to help resolve real-time operational bottlenecks, inventory turn strategies, and client onboarding issues.
Ideal Candidate
Kesia Impex isn't just looking for silent investors; the brand seeks strategic growth partners who want to build a long-term business asset.
Business Background: Prior experience in corporate operations, logistics, wholesale trading, or the automotive industry (such as running a service center, accessory shop, or garage) is highly preferred but not mandatory.
Passion & Mindset: An entrepreneurial drive with a keen interest in automobiles, supply chain management, and B2B relationship building.
Investment Capability: Financial readiness to fund the setup cost, inventory cycles, and initial operating expenses without immediate financial strain.
Location Preference: Access to or ownership of a suitable commercial space/warehouse located in accessible industrial zones, auto markets, or transport-friendly corridors in target expansion states (e.g., Maharashtra, Gujarat, Goa, Kerala, Tamil Nadu).
Space Requirement: A minimum warehouse/shop floor area of 1,500 to 2,000 sq. ft. is required to adequately store large-volume items like bumpers, bonnets, and fenders without damage.
Financial Detail
| Financial Parameter | Details / Estimates |
| Minimum Capital Investment | ₹2,00,000 |
| Maximum Setup Investment | ₹5,00,000 |
| Franchise Fee | Low-cost entry (included within the setup scope / available on request) |
| Infrastructure & Warehousing Cost | Variable based on rental agreements for a 1,500 - 2,000 sq. ft. space |