Established
2016
Franchise Units
30
Minimum Investment
₹ 1,00,00,000
Franchise Fee
₹ 20,00,000
Total Investment Range
₹ 1,50,00,000
Home Based
No
Description
The Indian food and beverage industry is experiencing a profound cultural renaissance. While international fast-food concepts remain popular, modern Indian consumers are actively seeking deep, immersive, and authentic regional culinary experiences. Leading this experiential dining movement is Ghoomar Traditional Thali Restaurant, a premier destination celebrated for preserving and elevating the royal heritage of Rajasthani cuisine.
Operating under the guiding philosophy of "Atithi Devo Bhavo" (The Guest is God), Ghoomar offers more than just a meal; it provides a curated cultural journey. The brand's signature offering—an unlimited, pure vegetarian Rajasthani Thali featuring over 24 authentic dishes like Dal Baati Churma, Gatte ki Sabzi, and artisanal desserts—is served in a setting vibrant with traditional music, folk aesthetic, and warm hospitality.
Positioned strategically as a premium yet accessible family-dining destination, Ghoomar effectively fills a major gap in the Indian market. It appeals to multiple generations simultaneously, making it a reliable crowd-pleaser for weekend family gatherings, corporate celebrations, and festive occasions. By transforming traditional dining into an engaging event, Ghoomar has built an incredibly loyal customer base and a highly resilient business model that thrives across diverse urban markets in India.
Background
Ghoomar's journey is rooted in a passion for preserving India's rich culinary history and bringing it to the forefront of modern retail spaces.
Established Year: Founded in 2016, Ghoomar spent its initial years perfecting its supply chain, authentic flavor profiles, and service blueprints in the competitive Delhi NCR region.
Franchise Commencement: Following its initial success, the brand opened up for franchise expansion in 2022.
Ownership & Group: Ghoomar is the flagship brand of S&P Hospitality (often expanded under Brand Hospitality), backed by a leadership team with decades of combined retail and hospitality experience.
Active Units: The brand operates a thriving network of 30 to 50 active and upcoming locations across major Indian hubs.
Market Presence: Ghoomar has successfully expanded across strategic locations including Connaught Place (Delhi), Ambience Mall (Vasant Kunj), Noida, Gurugram, Ghaziabad, Kanpur, Amritsar, Surat, and Udaipur. It continues to expand its footprint rapidly into major Tier-1 and Tier-2 cities across North, West, and Central India.
Industry Category: Food & Beverage / Fine Dining / Ethnic Theme Restaurant.
Support Training
Pre-Launch Support
Location Scouting & Analytics: The brand's real estate experts assist in identifying high-footfall areas, such as premium malls, high streets, and popular commercial hubs, ensuring excellent visibility and accessibility.
Interior Design & Turnkey Fit-Outs: Ghoomar provides exact architectural blueprints, layout optimizations, and thematic interior guidelines to replicate its signature "royal village" aesthetic seamlessly.
Operational Support
Staff Recruitment & Training: From specialized chefs (Maharajs) skilled in authentic Rajasthani cooking to front-of-house service staff, the company manages recruitment and provides intensive hospitality training.
Supply Chain Management: Ghoomar handles the centralized sourcing of proprietary spice blends and essential regional ingredients, guaranteeing flavor consistency across all locations.
Marketing & Technology Support
Grand Launch Campaigns: A dedicated corporate marketing team coordinates local PR, influencer outreach, and digital campaigns to drive immediate footfall upon opening.
Ongoing Digital Marketing: Continuous management of social media handles, hyper-local SEO, and partnerships with major food-delivery and discovery platforms.
Robust RMS & Tech Integration: Access to advanced Restaurant Management Systems (RMS), inventory tracking software, and transparent automated billing tools.
Ideal Candidate
Ghoomar is seeking strategic partners who share a passion for premium hospitality and corporate excellence. The ideal franchisee profile includes:
Strategic Investors & Entrepreneurs: Individuals looking for a dependable, hands-off investment opportunity where corporate professionals handle daily operations via the FOCO model.
Financial Capability: Investors with a clear financial runway to comfortably fund the initial setup, infrastructure, and working capital requirements.
Business Integrity & Passion: While direct restaurant experience is not mandatory, an appreciation for Indian culture, heritage cuisine, and high standards of guest satisfaction is highly valued.
Location Preference: Entrepreneurs who own or can lease prime commercial spaces of 2,000 to 3,000 sq. ft. in major commercial markets, prominent shopping malls, or high-density residential high streets.
Financial Detail
| Financial Parameter | Details & Estimated Requirements |
| Total Investment Required | ₹1 Crore to ₹1.5 Crore (Depending on city tier & location size) |
| Minimum Investment (Liquid Capital) | ₹1 Crore |
| One-time Franchise Fee | ₹20 Lakhs |
| Infrastructure & Setup Cost | Estimated at ~₹4,000 per sq. ft. (Includes construction, specialized kitchen equipment, thematic decor, and billing setups) |
| Space/Area Required | 2,000 to 3,000 Sq. Ft. |
| Marketing Budget Allocation | Integrated into the initial launch budget and supported by shared regional marketing efforts |
| Working Capital | Factored directly into the initial total investment plan to cover early-stage overheads |
| Royalty / Brand Fee | 8% of monthly sales (Designed to align interests; focused on driving unit-level profitability) |
| Expected Minimum Monthly Revenue | ₹30 Lakhs expected minimum sales per mature location |
| Anticipated Net Profit Margin | ~30% |
| Expected ROI | ~40% per annum |
| Break-Even Timeframe | Approximately 24 months (2 Years) |