Established
2016
Franchise Units
33
Minimum Investment
₹ 7,50,000
Franchise Fee
₹ 90,000
Total Investment Range
₹ 9,00,000
Home Based
No
Description
The landscape of urban housing in India has undergone a massive paradigm shift. The modern generation of working professionals and students no longer wants to deal with the exhausting, old-school hassles of finding a house—unreasonable landlords, sky-high security deposits, rigid restrictions, and the endless chore of managing daily utilities. This is where Grexter Living steps in. Established as a pioneer and premium market leader in India’s managed co-living sector, Grexter Living redefines urban rental housing by offering fully furnished, plug-and-play, tech-enabled studio spaces designed specifically for millennials, techies, and students.
Grexter Living operates on a philosophy that values experience over ownership. It bridges the massive gap between disorganized local paying guest (PG) accommodations and expensive, high-maintenance independent apartments. By seamlessly integrating high-speed Wi-Fi, professionally managed housekeeping, robust security, smart tech maintenance, and beautifully curated communal spaces, Grexter turns a standard residential stay into an engaging, vibrant community experience.
With a stellar reputation backed by prominent institutional investors, Grexter Living has captured a highly profitable market positioning in major tech hubs like Bengaluru. As an organized player in a rapidly growing multi-billion dollar rental asset market, the brand has built a highly scalable, streamlined operational model. For real estate owners, developers, and seasoned entrepreneurs, the Grexter Living franchise model offers an unmatched opportunity to unlock high-yield, consistent rental revenues while capitalizing on the massive, ongoing corporate and academic migration to India’s Tier-1 cities.
Background
Established Year: 2016
Headquarters: Bengaluru, Karnataka, India
Founders: Pratul Gupta & Nikhil Dosi (Esteemed IIT-Madras Alumni)
Industry Category: Alternative Real Estate / Managed Shared Accommodation & Co-living
Franchise active Units: 33
Brand Journey & Ownership: The company was born out of the founders' firsthand struggles with the highly fragmented, untrustworthy Indian rental market. Pratul Gupta, drawing from his rigorous investment banking experience with global firms like Credit Suisse and Deutsche Bank, alongside Nikhil Dosi’s extensive operations background with Reliance Industries, built a tech-forward rental model. The brand’s vision has been heavily validated by marquee early-stage investors, seed funds, and incubation platforms—including Venture Catalysts, Samyakth Capital, and prominent real estate developers—allowing Grexter to perfect its end-to-end property management architecture.
Support Training
Pre-Launch & Infrastructure Support
Property Selection & Layout Optimization: Comprehensive structural evaluation of your proposed property to check suitability for co-living formats.
Interior Design & Fit-out Guidance: Detailed interior blueprints, space-saving furniture design advice, and vendor networks to transform raw spaces into high-end, aesthetic "Grexter-themed" studios.
Operational Support
The Tech Stack Integration: Onboarding into Grexter’s proprietary mobile app ecosystem for automated billing, digital onboarding, digital KYC verification, and unified maintenance ticketing.
SOP Implementation: Step-by-step Standard Operating Procedures detailing daily cleaning schedules, security protocols, and vendor management.
Marketing & Demand Generation
Corporate Tie-ups & B2B Leads: Bulk employee accommodation partnerships with tech parks and MNCs to drive immediate occupancy.
Hyper-local Digital Marketing: Targeted search engine optimization, performance marketing campaigns, social media visibility, and platform listings handled directly by corporate marketing specialists.
Staff Training & Ongoing Assistance
Property Manager Training: Thorough hospitality and soft-skills training for the on-site property staff to maintain high customer satisfaction.
Periodic Audits: Regular property visits and audits by Grexter’s operations team to maintain premium quality benchmarks.
Ideal Candidate
Grexter Living is seeking dedicated, forward-thinking partners who share their passion for modernizing urban living. The ideal profile includes:
Property Owners & Real Estate Developers: Landlords who already possess vacant multi-story residential buildings, commercial structures, guest houses, or existing PG accommodations and want to upgrade them to achieve premium rental yields.
Seasoned Entrepreneurs & Investors: Individuals with a strong business acumen, strong corporate backgrounds, or hospitality experience who want to diversify their portfolio with an alternative real estate asset class.
Investment Capability: Financial readiness to fund the initial brand fee, infrastructure modification costs, and initial working capital required to launch the space successfully.
Location Preference: Prime commercial, academic, and IT hubs across India’s major metropolitan cities (such as Bengaluru, Pune, Hyderabad, Delhi NCR, and Chennai) located within close proximity to major tech parks, employment hubs, or major universities.
Financial Detail
| Financial Parameter | Cost / Timeline / Value Detail |
| Minimum Initial Setup Investment | ₹7.1 Lakhs – ₹8.0 Lakhs |
| Total Estimated Initial Investment | ₹7.5 Lakhs – ₹9.0 Lakhs (Subject to asset size and local structural modifications) |
| Franchise / Brand Fee | ₹90,000 – ₹1.0 Lakh |