Established
2012
Franchise Units
15
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Indian ice cream sector is shifting from basic frozen treats to premium, artisanal dessert experiences. Habitz Ice Cream leads this space by pairing traditional Indian flavors with bold, modern innovation. Under its tagline "Khao Zee Bhar Ke," the brand has built a dedicated customer base by offering high-grade, natural ice creams made from premium global ingredients.
What sets Habitz apart is its product line. Beyond standard flavors, Habitz introduced savory and herbal vegetable-infused ice creams—such as Ginger, Green Chilly, Mint, and Tulsi—alongside regional heritage options like Jaipuri Pan Masala, Rajwadi Dry Fruits, Mewari Rajbhog, and Panchamrut.
For entrepreneurs, a Habitz Ice Cream franchise offers a proven retail model backed by an established central manufacturing network. The brand fills the gap between mass-market commercial brands and overly expensive gourmet outlets, making it an attractive investment in India's quick-service restaurant (QSR) and dessert market.
Background
Parent Company / Ownership: Operating under Utsav Foods.
Established Year: 2012 in Jaipur, Rajasthan.
Active Units: 15 to 20+ Outlets across Rajasthan and surrounding regions in North/Central India, comprising a combination of Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) formats.
Brand Journey: Founded in Jaipur, Habitz began with a state-of-the-art manufacturing plant dedicated to strict hygiene standards and raw ingredient sourcing. It expanded across Rajasthan and into wider Indian markets through a multi-store rollout strategy focusing on high-footfall residential and commercial districts.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Premium Dessert Parlor.
Support Training
Pre-Launch Setup: Real estate approval, floor planning, store interior layout, and assistance with cold-chain storage equipment installation.
Academic & Culinary Training: Comprehensive programs covering store management, inventory control, portion control, hygiene protocols, and customer service.
Supply Chain & Operational Support: Regular deliveries of fresh, standardized ice cream tubs directly from central production hubs to maintain flavor consistency.
Marketing & Promotional Assistance: Point-of-sale branding, social media campaigns, localized opening events, and seasonal product push collaterals.
Ongoing Guidance: Quarterly franchisee reviews, peer networking sessions, and field visits to optimize local sales performance.
Ideal Candidate
Target Investor: Dynamic first-time entrepreneurs, family-owned business groups, or experienced retail investors looking to diversify into F&B.
Business Acumen: Strong focus on operational discipline, customer satisfaction, and staff management.
Investment Readiness: Unencumbered capital to fund startup costs, initial inventory, and short-term working capital needs.
Location Preference: Ground-floor shop space (200 sq. ft. or higher) situated on busy high streets, near residential complexes, food streets, or within shopping malls with good parking.
Financial Detail
| Parameter | Estimate / Requirement |
| Total Investment | ₹8 Lakhs – ₹10 Lakhs (varies by format) |
| Minimum Capital Required | ~₹8 Lakhs |
| Franchise Fee | ~₹3 Lakhs + GST |
| Space Required | 200 sq. ft. – 400 sq. ft. |
| Infrastructure & Equipment | Included within the total investment package |
| Working Capital & Initial Stock | Integrated into startup funding allocations |
| Marketing Budget | Shared local/national promotional campaigns included in launch |
| Agreement Term | 5 Years (Renewable) |
| Expected Payback Period | 8 to 10 months |
| Expected Return on Investment (ROI) | Up to 60% annually |