Established
2009
Franchise Units
00
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 80,00,000
Home Based
No
Description
The Indian home decor and event aesthetics landscape is undergoing a massive shift. Urban consumers and event planners are no longer satisfied with standard options; they want premium, sophisticated spaces without the hassle of high maintenance or astronomical costs. Enter Interiors & More (INM), a pioneer and publicly traded powerhouse in the premium home and event decor segment.
Interiors & More has built its stellar reputation on a unique proposition: bridging the gap between luxury and accessibility. The brand specializes in premium artificial florals, realistic greenery, high-end vertical garden landscaping, designer vases, candleware, chandeliers, and avant-garde wedding props. By mastering a manufacturer-direct supply chain, INM bypasses middleman costs to offer an inventory of over 10,000 SKUs that boast lifelike textures and weather-proof durability.
Whether catering to a millennial homeowner looking for an elegant corner piece, an interior stylist staging a corporate lobby, or a high-profile wedding planner creating a grand mandap, Interiors & More serves as the ultimate one-stop destination. Positioned perfectly in the high-growth affordable luxury market, this franchise model gives entrepreneurs a stable, high-margin, and recession-proof retail business backed by a brand that has already captured public and investor trust across India.
Background
Established Year: Founded in 2009 (Incorporated in 2012)
Franchise Commencement: 2015
Active Units: N/A
Founders & Key Leadership: Founded by Mr. Manish Tibrewal (Managing Director) and Mrs. Ekta Tibrewal. The brand’s stellar financial trajectory is supported by a seasoned leadership team including Promoter & CFO Mr. Rahul Jhunjhunwala.
Brand Journey & History: What started as a dedicated passion project in Mumbai to curate fine interior accents has transformed over 15 years into a publicly listed corporate leader (Interiors & More Limited). The company recently executed its public listing on the stock exchange, reflecting major institutional backing and a massive capital foundation to drive nationwide retail expansion.
Industry Category: Premium Home Decor, Artificial Florals, Event Aesthetics & Retail Landscaping.
Support Training
Interiors & More treats its franchise network as an extension of its core corporate family, offering comprehensive end-to-end guidance to minimize operational friction:
Pre-Launch & Site Selection Support: The corporate team provides extensive assistance with location scouting and catchment area analysis. They help you lock in high-footfall commercial spaces or premium high streets.
Store Layout & Aesthetics Design: To maintain the premium "experiential retail" vibe, INM architects provide detailed floor blueprints, custom lighting layouts, and product display staging directions.
Comprehensive Operational Training: Conducted directly on-site and via detailed standard operating manuals, the brand trains your management and floor staff in inventory handling, premium client consultation, and billing software management.
Marketing & Demand Generation: Franchisees benefit from nationwide digital marketing campaigns across Instagram, Facebook, and Pinterest. Additionally, the corporate office supports localized launch events, seasonal discount frameworks, and regional influencer/blogger collaborations.
Supply Chain & IT Infrastructure: Continuous inventory replenishment from centralized warehouses directly to your store, supported by an advanced cloud-based IT system for seamless stock tracking and sales monitoring.
Ideal Candidate
Interiors & More is seeking driven partners who are eager to blend business acumen with a love for style and design:
Business Background: Prior experience in retail management, luxury consumer goods, interior design, or event management is highly preferred but not mandatory.
Financial Capability: Investors must possess clean capital deployment capabilities ranging from INR 20 Lakhs to INR 80 Lakhs, depending on the selected store format.
Passion for Design: A keen eye for visual aesthetics, home styling trends, or the hospitality sector ensures the franchisee can authentically consult with premium clients and event planners.
Location Preference: Prime commercial retail spaces located on the ground floor of bustling retail high streets, upscale market zones, or high-tier shopping malls with high visibility.
Financial Detail
Interiors & More provides three flexible investment models tailored to your market size and capital comfort:
| Financial Component | Model A (Standard Store) | Model B (Independent Store) | Model C (Flagship Store) |
| Space Required | 600 – 1,000 Sq. Ft. | 1,000 – 1,800 Sq. Ft. | 1,800 – 2,400+ Sq. Ft. |
| Total Investment | ~ INR 20 Lakhs | ~ INR 40 Lakhs | ~ INR 80 Lakhs |
| Franchise / Brand Fee | INR 2 Lakhs | INR 2 Lakhs | INR 4 Lakhs |
| Initial Inventory Setup | INR 8.2 Lakhs | INR 13 Lakhs | INR 24 Lakhs |
| Furniture & Fixtures | Included in Total Investment | Included in Total Investment | Included in Total Investment |
| Marketing Setup | Included in Total Investment | Included in Total Investment | Included in Total Investment |
| Royalty / Commission | 4% – 5% of monthly sales | 4% – 5% of monthly sales | 4% – 5% of monthly sales |
| Expected Payback Period | 13 to 18 Months | 13 to 18 Months | 13 to 18 Months |
| Anticipated ROI | Up to 45% – 85% annually | Up to 45% – 85% annually | Up to 45% – 85% annually |