Established
2010
Franchise Units
7
Minimum Investment
₹ 18,00,000
Franchise Fee
₹ 3,50,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
India’s creative economy is booming. From booming real estate and high-end residential interiors to e-commerce fashion, visual media, and digital content creation, the demand for skilled designers has never been higher. Yet, a massive gap remains between traditional academic degrees and real-world, industry-ready skills. This is precisely where International Design Academy (IDA) stands out.
International Design Academy (IDA) is a premier design education brand dedicated to transforming passionate art enthusiasts into industry-ready professionals. Offering job-oriented, hands-on programs across Fashion Design, Interior Design, Graphic Design, Architectural Assistance, Photography, Vastu Shastra, and Makeup Artistry, IDA combines academic rigor with real-world exposure. Through international affiliations (including ties with global fashion hubs like Milan, Italy) and UGC-recognized degree options, IDA gives students a distinct edge in both local and global markets.
For entrepreneurs, edupreneurs, and investors, an IDA franchise offers a high-yield opportunity in the recession-resilient skill development and vocational training sector. With a proven 360-degree business model, low initial capital investment, comprehensive curriculum support, and robust student demand, launching an IDA center allows you to build a profitable business while making a meaningful impact on young creative careers.
Background
Established Year: 2010
Franchise Commenced: 2018
Active Units: 7+ operational centers across India, with aggressive national expansion underway.
Founder & Leadership: Mrs. Batul Ali (Director & Founder), along with key regional leadership including Ms. Rashi Suri (Director - IDA Delhi).
Company History & Brand Journey: Founded in 2010 in Jabalpur, Madhya Pradesh, IDA was created with a clear vision: to democratize high-grade fashion and design education across India. Over the years, the brand has grown into a recognized institute participating in top fashion weeks (such as Lakmé Fashion Week and Delhi Times Fashion Week) and placing graduates across top retail and design houses.
Market Presence in India: Established footprint across North, Central, and South Indian regions, focusing on untapped Tier-2 and Tier-3 hubs as well as high-density metro sub-markets.
Industry Category: Vocational Skill Education, Design & Creative Arts Institute, Professional Coaching.
Support Training
IDA takes full ownership of setting up and guiding franchisees through a structured onboarding framework:
1. Site Selection & Infrastructure Setup
Location Feasibility: Demographic analysis to identify high-footfall, easily accessible commercial hubs in your city.
Architectural Layout & Branding: Standardized floor plans, interior layouts for design studios, lighting guidelines, and official IDA wall graphics.
Equipment Procurement: Vendor lists for sewing machinery, drafting tables, mannequins, computer labs, and audiovisual systems.
2. Academic & Curriculum Support
Proprietary Courseware: Access to constantly updated, market-driven study materials, project manuals, and assignment modules.
Affiliation Credentials: Seamless student certification through national and international affiliations.
3. Faculty Recruitment & Staff Training
Hiring Guidance: Job descriptions, interview frameworks, and technical screening for design tutors (Fashion, Interior, Graphics) and career counselors.
Train-the-Trainer Modules: Regular orientation sessions for faculty members to align with IDA’s "learning-by-doing" teaching methodology.
Counselor & Admin Training: Specialized training for sales and counseling teams to maximize lead conversion rates.
4. Marketing & Student Lead Generation
Centralized Marketing: Brand-level digital advertising campaigns targeting students and parents in your territory.
Local Promotional Support: Templates for newspaper advertisements, outdoor hoardings, school/college seminar presentations, and local exhibition booths.
5. Ongoing Operations & Placement Network
Quality Audits: Periodic center reviews to ensure educational consistency and operational standards.
Central Placement Cell: Shared national job and internship portal linking your students to leading designers, retail chains, architectural firms, and media agencies.
Ideal Candidate
IDA seeks passionate business partners who are eager to make an impact in education while building a profitable enterprise.
Business Background: Prior experience in education management, retail, service industries, or corporate leadership is preferred, though not strictly required if you possess strong managerial acumen.
Entrepreneurial Mindset: Individuals with a long-term perspective who can actively oversee center management, student counseling, and local outreach.
Passion for Creative Education: Enthusiasm for design, youth empowerment, and skill-building.
Investment Capability: Capacity to commit ₹18 Lakhs – ₹25 Lakhs towards initial setup, brand fee, and temporary initial working capital reserves.
Location Preference: Commercial space (owned or leased) of 1,500 to 3,000 sq. ft. in an accessible area with high student footfall, near colleges, metro stations, or prominent educational hubs.
Financial Detail
| Financial Parameter | Estimated Figure / Terms |
| Total Project Investment | ₹18.00 Lakhs – ₹25.00 Lakhs |
| Minimum Capital Required | ₹18.00 Lakhs (inclusive of initial setup & brand fee) |
| Franchise / Brand Fee | ₹3.50 Lakhs – ₹5.00 Lakhs + Applicable Taxes |
| Franchise Model | FOFO (Franchise-Owned, Franchise-Operated) |
| Space Requirement | 1,500 – 3,000 Sq. Ft. (Commercial Premises) |
| Infrastructure & Setup Cost | ₹9.00 Lakhs – ₹11.00 Lakhs (Furniture, IT hardware, studio machinery, mannequins, ACs, interiors) |
| Pre-Launch Marketing & Launch | ₹1.75 Lakhs – ₹2.50 Lakhs |
| Monthly Working Capital Reserve | ₹1.00 Lakh – ₹1.50 Lakhs (Covers 2-3 months of staff salary & utilities) |
| Royalty Fees | Nominal fixed course-wise royalty structure (e.g., ₹5,000 – ₹15,000 per student per year depending on course type) or ~10%-20% share. |
| Expected Monthly Sales | ₹4.00 Lakhs – ₹6.00 Lakhs (Post initial launch phase) |
| Expected Annual ROI | 40% – 50% |
| Break-Even Period | 6 – 12 Months (Operational Break-Even within 3 months) |
| Capital Payback Period | 2 – 3 Years |