Established
2019
Franchise Units
20
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
Tea isn’t just a beverage in India—it’s an emotion, a daily ritual, and a massive market driven by millions of daily consumers. However, as health consciousness rises across tier-1, tier-2, and tier-3 cities, urban consumers are actively looking for healthier alternatives to refined white sugar. Enter Jaggery Tales, a disruptive food and beverage franchise brand that redefined the traditional chai culture by replacing refined sugar with high-quality, pure jaggery (gul or gur).
Originating as a specialized jaggery-tea concept (Gulacha Chaha), Jaggery Tales has rapidly scaled into a household name in the quick-service restaurant (QSR) and beverage sector. By offering authentic, preservative-free jaggery-based teas, traditional snacks, and modern health-focused beverages, the brand bridges the gap between ancient Indian wellness habits and fast-paced modern retail.
Positioned in the fast-growing health-beverage segment, Jaggery Tales operates primarily on a FOFO (Franchise-Owned, Franchise-Operated) model designed to keep overhead low and operating margins high. By standardizing kitchen operations and eliminating complex cooking processes, the brand enables new entrepreneurs to run profitable outlets with minimal staff. For investors seeking a recession-proof food business with recurring daily walk-ins, low entry costs, and rapid payback periods, Jaggery Tales offers a compelling commercial opportunity in India’s F&B landscape.
Background
Parent Company: SNA Foods International
Brand Origin: Pune, Maharashtra, India
Establishment Year: Founded on July 20, 2019 (commenced operations with initial roots in Chinchwad, Pune)
Franchise Launch Year: 2019
Founders / Leadership: Somnath Shingare (Founder / Key Management)
Active Outlets: 20
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea & Coffee Chains
Brand Vision: To build a health-focused community by making natural jaggery-based traditional beverages accessible globally through a structured franchise network.
Support Training
Jaggery Tales provides end-to-end handholding to ensure every franchisee transitions smoothly from location setup to daily operations:
Site Selection & Store Layout: Assistance in evaluating footfall, high-street visibility, transit hubs, and retail layouts to finalize an optimal store location.
Infrastructure & Interior Setup: Standardized design blueprints, kitchen counter layout planning, equipment sourcing guides, and signage design specs.
Comprehensive Staff Training: Complete pre-launch training program covering beverage formulation, hygiene maintenance, POS software operation, and customer care.
Supply Chain & Raw Material Procurement: Access to central vendor lists and core ingredient specifications (specially formulated jaggery blends and tea premixes) to maintain uniform taste across all outlets.
Marketing & Launch Support: Initial local launch strategy, grand opening promotional collaterals, banner designs, and digital marketing support across social media channels.
Operational Audits & Ongoing Guidance: Continuous operational reviews, periodic menu updates, seasonal beverage integration, and real-time troubleshooting support.
Ideal Candidate
First-Time Entrepreneurs: Individuals looking to step into the F&B sector with a proven, low-risk business format.
Experienced Business Investors: Serial investors or multi-unit operators aiming to diversify into high-frequency, quick-turnover retail chains.
Passion for Health & Tradition: Passionate about healthy food alternatives, local Indian taste profiles, and delivering quality customer service.
Financial Capacity: Ready to invest between ₹5 Lakhs to ₹10 Lakhs in total capital with adequate liquid funds for initial working capital.
Preferred Location Profile:
High-footfall high-street areas
Commercial hubs, corporate park gates, and IT zones
Near college campuses, coaching hubs, and university zones
Transit centers like metro stations, bus depots, and railway approach roads
Financial Detail
| Financial Parameter | Details / Estimates |
| Business Model | FOFO (Franchise-Owned, Franchise-Operated) |
| Minimum Required Space | 100 – 200 Sq. Ft. |
| Total Investment Required | ₹5 Lakhs – ₹10 Lakhs (varies based on store size and location condition) |
| Franchise Fee | ₹2 Lakhs – ₹3 Lakhs + applicable GST |
| Infrastructure & Build-Out Cost | Approx. ₹1.5 Lakhs – ₹2.5 Lakhs (Interiors, Furniture, Counters) |
| Kitchen Equipment & Utensils | Approx. ₹50,000 – ₹1 Lakh |
| Initial Raw Material Inventory | Approx. ₹30,000 – ₹50,000 |
| Working Capital Reserve | Approx. ₹50,000 – ₹1 Lakh |
| Royalty Fee / Revenue Share | 0% (Zero Royalty) |
| Expected Return on Investment (ROI) | 100% – 150%+ annualized returns |
| Estimated Payback Period | 10 – 18 Months |