Established
2012
Franchise Units
15
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 40,00,000
Home Based
No
Description
The Indian ethnic wear market is witnessing an unprecedented boom, driven by a deep-rooted cultural pride blended seamlessly with modern fashion sensibilities. Standing at the absolute forefront of this transformation is Jaipur Kurti, a premier D2C fashion powerhouse that has redefined daily ethnic glamour for the contemporary Indian woman. Under the parent umbrella of Nandani Creation Ltd., Jaipur Kurti bridges the gap between heritage Rajasthani craftsmanship—characterized by rich prints, vibrant palettes, and premium textiles—and comfortable, chic silhouettes tailored for casual, formal, and festive wear.
Jaipur Kurti’s market positioning is beautifully precise: affordable luxury. The brand caters to multi-generational demographics by providing premium-quality fabrics and high-end design ethics without the exclusionary price tags. From basic everyday kurtis and elegant fusion sets to premium loungewear and dedicated plus-size collections, the brand captures the complete fashion cycle of a consumer. Backed by extensive celebrity endorsement, including iconic brand ambassador Madhuri Dixit, Jaipur Kurti enjoys staggering recall value, solidifying its presence as a household name across India. For prospective franchise partners, this represents a unique retail opportunity to launch an asset-backed, high-demand storefront fueled by a relentless corporate growth trajectory.
Background
Established Year: 2012
Franchise Operations Commenced: 2022
Current Active Franchise Units: 15+ exclusive brand outlets (and rapidly scaling pan-India)
Founders: Mr. Anuj Mundhra & Mrs. Vandana Mundhra
Company History & Brand Journey: Founded in Jaipur with a humble capital injection, the brand’s history is a classic story of persistent bootstrapping. Recognizing the digital commerce revolution early on, the founders launched under Nandani Creation Pvt. Ltd., which successfully transitioned to a publicly listed entity (Nandani Creation Ltd.) on the stock exchange in 2016. Today, the corporation holds multiple sub-brands like Jaipur Kurti (B2C contemporary ethnic wear), Amaiva (upscale affordable luxury), and Desi Fusion (B2B segments), targeting a vast nationwide expansion goal of over 100 offline stores.
Industry Category: Fashion Retail / Apparel & Clothing (Women’s Ethnic Wear)
Market Presence: Headquartered in Jaipur, Rajasthan, with a massive pan-India digital reach and physical retail footprints strategically targeted across North, South, East, West, and Central India.
Support Training
Jaipur Kurti provides an exhaustive corporate support ecosystem to reduce standard operational friction and secure long-term unit-level profitability:
Pre-Launch Support: Expert retail location profiling, demographic analysis, and footfall evaluation. The head office assists with architectural design blueprints and interior store fit-out supervision to maintain a premium brand aesthetic across all outlets.
Operational & Technical Support: Implementation of state-of-the-art billing software and centralized Point of Sale (POS) management systems. Comprehensive, step-by-step operating manuals are shared with the franchisee to streamline daily administration.
Training Programs: Intensive on-site staff training conducted directly at your newly launched franchise store. Your sales team will be expertly trained in visual merchandising techniques, upsell mechanics, fabric knowledge, and customer relationship management.
Marketing & Launch Guidance: Comprehensive digital and print marketing collateral, regional promotional campaigns, social media kit assets, and strategic guidelines for local grand opening events.
Ongoing Supply Chain Support: Continuous inventory optimization algorithms driven by the head office to supply region-specific and season-appropriate fashion directly to your store doorstep.
Ideal Candidate
Jaipur Kurti is seeking growth-oriented partners who possess a strong blend of financial capability and a genuine passion for modern fashion retail:
Business Acumen: Prior background in retail management, apparel sales, FMCG distribution, or general business administration is highly preferred, though not mandatory.
Entrepreneurial Drive: An energetic mindset focused on localized networking, high-quality customer service, and an enthusiasm for driving active local marketing initiatives.
Financial Capability: Liquid capital readiness to easily fulfill setup infrastructure costs, store leasing, and working capital demands.
Location Preference: The applicant must be capable of securing premium commercial real estate space. Preferred spots include high-traffic high streets, dominant commercial markets, or leading tier-1 and tier-2 city shopping malls with strong footfall.
Financial Detail
| Financial Element | Detail / Estimated Cost Range |
| Total Investment Required | ₹25 Lakhs – ₹40 Lakhs (varies based on real estate condition and location) |
| Minimum Capital Required | ₹25 Lakhs |
| Franchise/Brand Fee | ₹3,00,000 |
| Infrastructure & Fit-out Cost | Included within the total investment (Covers store interiors, racks, lighting, trial rooms, and facade) |
| IT Hardware & Billing Software | Part of the store setup essentials |
| Working Capital & Initial Stock | Calculated based on store volume requirements |
| Royalty/Commission Model | FOFO framework based on product gross margins (35% Fresh / 25% EOSS) |
| Expected Space / Area Requirement | 800 – 1,000 Sq. Ft. (Commercial Space) |
| Anticipated Return on Investment (ROI) | Approximately 30% – 40% per annum |
| Expected Payback / Break-even Time | 2 – 3 Years |
| Agreement Term Length | 5 Years (Renewable) |