Established
1994
Franchise Units
3
Minimum Investment
₹ 2,10,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 2,10,00,000
Home Based
No
Description
The Indian jewelry industry is witnessing an unprecedented transition from an unorganized market to a trusted, brand-conscious retail ecosystem. At the forefront of this revolution is Kapish Jewels, a premier brand synonymous with trust, transparency, and exquisite craftsmanship. For over two decades, the brand has redefined fine jewelry retail by making beautiful, trendy, and high-quality designs accessible, affordable, and forever wearable.
Kapish Jewels addresses a vital gap in the Indian market: the modern consumer's dilemma of choosing between expensive, traditional heavy jewelry for weddings and low-quality daily wear. By delivering certified BIS Hallmarked gold, IGI certified diamonds, stunning solitaires, and precision-crafted silver ornaments, Kapish Jewels serves as a comprehensive, multi-generational hub.
Its market positioning balances the luxury of premium diamond collections with the scalability of daily-wear gold, positioning it uniquely to capture a substantial share of India’s festive, bridal, and lifestyle retail markets.
Background
Established Year: 1994 (With the retail digital/franchise expansion footprint taking off significantly in 2014).
Founders / Key Leadership: Founded and led by Mr. Vivek Rastogi (Chairman & Managing Director), a visionary with over 30 years of deep-rooted experience in the gold and gem industry.
Brand Journey & Company History: Starting from humble beginnings as an apprentice under a local goldsmith, Mr. Rastogi established the Kapish Group to bring structured transparency into an unorganized market. Over the years, Kapish Jewels has evolved into one of North India’s largest fine jewelry retail networks.
Industry Category: Gems, Fine Jewellery, Diamonds & Retail Trade.
Market Presence in India: Strong operational infrastructure, manufacturing units, and regional offices across Gujarat, UP-East, and UP-West, with a rapidly growing footprint across Central, Northern, Southern, and Western India.
Active Units: 3
Support Training
Kapish Jewels removes the guesswork from jewelry retail by providing 360-degree ecosystem support to all retail partners:
Pre-Launch Support: Comprehensive site-selection assistance, professional architectural design guidelines to match brand aesthetics, and complete storefront setup management.
Operational & Software Support: End-to-end integration of billing, inventory management, and specialized POS software handled entirely by the corporate team.
Marketing & Launch Support: The corporate brand handles 84% of the localized and national marketing expenses. Partners receive extensive digital media push, local launch inaugurations, and regional PR support.
Staff Training: Detailed showroom management, client relations, and product certification training hosted at the Head Office. The brand assists in hiring and pays 50% of employee salary overheads.
Security & Certification Management: Comprehensive assistance in securing mandatory certifications (BIS Hallmark, GST) and a robust ₹3 Crore Jewellers Block Policy store insurance protocol.
Ideal Candidate
Kapish Jewels is seeking high-net-worth investors who want their capital to work for them through a premium retail asset.
Investment Capability: Candidates must have a strong financial background with a capability to invest upward of ₹1 Crore to ₹5+ Crores, depending on the target location tier.
Business Background: Prior experience in luxury retail, real estate, or corporate business management is preferred, though not strictly mandatory due to the FOCO operational framework.
Passion for the Brand: An alignment with the brand's core values—transparency, ethical sourcing, and customer-first service.
Location Preference: High-footfall high streets, prominent commercial markets, or premium shopping malls with floor spaces ranging between 300 Sq. Ft. to 2,500 Sq. Ft. across Tier 1, Tier 2, or Tier 3 growth cities in India.
Financial Detail
| Investment Component | Cost Details (INR) |
| Minimum / Total Initial Investment | ₹2.10 Crores (Varies depending on store format) |
| Jewelry Stock Base (Fully Refundable) | ₹1.50 Crores |
| Furniture & Fixtures (Depreciable & Partially Refundable) | ₹30 Lakhs |
| Franchise Fee (Non-Refundable) | ₹3 Lakhs |
| Inauguration & Launch Budget (Non-Refundable) | ₹7 Lakhs |
| Shop Security Deposits & Capital Reserves | ₹20 Lakhs |
| Royalty/Management Fees | Adjusted directly within the FOCO management framework |
| Minimum Guaranteed Payout | ₹1.8 Lakhs / month (1% of inventory + fixtures value) |
| Initial Agreement Term | 5 Years (Renewable) |
| Lock-in Period | 36 Months |