Established
2004
Franchise Units
50
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
Tea Junction is one of Eastern India’s pioneer organized Quick Service Restaurant (QSR) chains dedicated to serving freshly brewed, handcrafted Khullad chai alongside regional Indian street food. Born out of the desire to modernize the traditional Bengali adda culture—where conversation flows effortlessly over a cup of tea—Tea Junction bridges the gap between raw roadside tea stalls and high-end international coffee chains.
Operating under the backing of the Ambuja Neotia Group, Tea Junction has built a reputation for consistency, hygiene, and affordability. The store menu offers over 15+ varieties of tea (including classic Kulhad Masala Chai, Bubble Tea, and Kesari Tea), cold brews, shakes, and quick bites like samosas, kachoris, and baked treats.
The brand’s consumer positioning targets urban professionals, students, shoppers, and travelers who want a clean, quick, and comforting tea break. By offering high-quality beverages served in eco-friendly clay kulhads at mass-market price points, Tea Junction commands high customer retention and strong store footprint density across malls, high streets, corporate hubs, and transit centers.
Why Invest in This Franchise?
Backing of a Corporate Giant: Operating under the Ambuja Neotia umbrella provides structural stability, strong corporate governance, and a legacy built on integrity.
High-Margin Product Mix: Beverages carry some of the highest gross profit margins in the food & beverage industry, ensuring strong operational cash flow.
Cult Brand Loyalty: As the original pioneer of clay-cup (kulhad) tea in organized Indian retail, the brand enjoys deep consumer affinity across its regions.
Flexible Footprint Models: Franchisees can choose between compact takeaway kiosks, food court units, or full cafe formats depending on space and budget.
Sustainably Minded: Serving chai in traditional terracotta kulhads appeals to modern, eco-conscious consumers while preserving cultural heritage.
Streamlined Centralized Supply Chain: Standardized premixes, recipes, and raw material sourcing eliminate the requirement for skilled chefs on-site.
Background
Established Year: 2004
Franchising Launch Date: 2015
Founders / Parent Leadership: Harshavardhan Neotia (Chairman, Ambuja Neotia Group)
Parent Company: Ambuja Neotia Group (City Tea Junction Pvt. Ltd. / Enrico Tea & Snacks Bar Pvt. Ltd.)
Current Active Units: 50+ operational stores across India
Brand Journey & History: The idea was conceived in June 2004 at City Centre Mall in Salt Lake, Kolkata. Chairman Harshavardhan Neotia noticed mall-goers lacked a hygienic, quick, and authentic tea option during shopping breaks. Tea Junction was introduced to elevate the humble tea break into a retail experience. Over two decades, it evolved from a local mall staple into a multi-city QSR network expanding into North and North-East India.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea Cafe Chain
Support Training
Tea Junction provides an end-to-end support system designed to help both first-time operators and seasoned entrepreneurs run their stores efficiently:
Site Selection & Store Layout: Complete assistance in site scouting, feasibility studies, footfall analysis, and interior design tailored to the chosen layout.
Setup & Fit-Out Assistance: Turnkey store execution guidance, equipment installation, IT/POS software setup, and inventory launch stock management.
Standard Operating Procedures (SOPs): Detailed operational manuals covering food preparation, storage, hygienic handling, store opening/closing routines, and customer service protocols.
Staff Recruitment & Training: Rigorous pre-launch training for store managers, product specialists, and service staff on preparation, billing, and inventory tracking.
Marketing & Launch Support: Local store marketing strategy, grand launch campaigns, digital media assets, and inclusion in regional promotional drives.
Weekly Audits & Field Operations: Regular quality assurance visits, operational audits, menu refreshes, and dedicated business consulting to optimize profitability.
Ideal Candidate
Business Mindset: Passionate about hospitality and everyday customer interactions with a drive to scale locally.
Investment Readiness: Financial capacity to invest ₹10 Lakhs to ₹20 Lakhs depending on the chosen store size and format.
Local Real Estate Access: Preference for individuals who own or can lease high-footfall properties (100–300 sq. ft.) in commercial zones, tech parks, shopping malls, metro stations, or market centers.
Operational Involvement: Suitable for hands-on unit operators as well as multi-unit investors willing to build an operational team.
Financial Detail
| Financial Parameter | Details |
| Total Investment Range | ₹8 Lakhs – ₹20 Lakhs (varies by store format & location) |
| Minimum Investment Required | ₹8 Lakhs – ₹10 Lakhs (for Kiosk / Food Court models) |
| Franchise Fee | ₹2 Lakhs – ₹3 Lakhs + applicable GST |
| Infrastructure & Fit-Out Cost | ₹3.5 Lakhs – ₹6 Lakhs (interiors, counters, signage, layout execution) |
| Equipment & IT Setup | ₹2.5 Lakhs – ₹4 Lakhs (refrigeration, brewing gear, POS software) |
| Initial Marketing Budget | ₹50,000 – ₹1 Lakh (local promotional drives & grand launch) |
| Working Capital Required | ₹2 Lakhs – ₹5 Lakhs (initial inventory, staff salaries, operating buffer) |
| Royalty Fee / Revenue Share | ~3% – 5% of gross sales |
| Expected ROI | 40% – 50% annually |
| Payback / ROI Timeframe | 12 to 24 Months |
| Break-Even Period | 3 to 6 Months (operational store-level break-even) |
| Potential Revenue Streams | • Over-the-counter sales (Fresh Tea, Coffee, Shakes, Quick Bites) • Food delivery platforms (Zomato, Swiggy) • Bulk corporate & event orders • Packaged tea leaves & merchandise sales |