Established
2017
Franchise Units
15
Minimum Investment
₹ 22,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
The Indian retail and fashion sector is undergoing a massive evolution. Today’s consumers—across metro cities, Tier-2, and Tier-3 hubs—are seeking high-quality, contemporary fashion that blends traditional artisanal roots with modern design sensibilities. Kashana Fashion stands at the intersection of style, comfort, and affordability, offering curated apparel collections ranging from ethnic wear and fusion outfits to everyday chic clothing.
Founded with a commitment to making premium designer-grade apparel accessible to style-conscious women across India, Kashana Fashion has established itself as a reliable brand in retail fashion. By combining agile supply chain logistics, trend-forward seasonal collections, and an inviting store experience, Kashana Fashion offers entrepreneurs a profitable retail business model backed by strong brand equity.
Whether located in a high-street shopping arcade, a prominent market hub, or a modern shopping mall, a Kashana Fashion franchise unit serves as a go-to destination for women looking for elegant, high-margin, and versatile wardrobe essentials.
Background
| Parameter | Details |
| Brand Name | Kashana Fashion |
| Industry Category | Retail – Apparel & Fashion (Ethnic, Fusion & Western Wear) |
| Established Year | 2017 |
| Franchise Active Units | 15+ Outlets across North & West India (and expanding nationwide) |
| Founders / Leadership | Experienced retail veterans with deep expertise in textile manufacturing and fashion merchandising |
| Headquarters | Jaipur / Meerut, India |
| Market Presence | Strong regional footprint in high-street fashion hubs, expanding across PAN India |
Support Training
Kashana Fashion believes in growing with its franchise partners. Complete operational handholding is provided to ensure smooth day-to-day store management:
1. Pre-Launch Support
Site Selection & Feasibility Analysis: Detailed location evaluation, footfall studies, and lease negotiation support to secure high-visibility store spaces.
Store Design & Architecture: Complete CAD layouts, visual merchandising plans, 3D store interiors, signage guidelines, and fixture specifications to ensure consistent brand identity.
POS & Inventory Systems: Setup of automated cloud-based Point of Sale (POS) software for seamless billing, real-time inventory tracking, and sales analytics.
2. Operational & Academic Training
Staff Recruitment & Training: Guidance on hiring store managers and sales executives, followed by comprehensive modules on salesmanship, product knowledge, and customer handling.
SOP Guidelines: Clear Operating Procedures manual covering daily opening/closing routines, stock audit protocols, loss prevention, and customer dispute resolution.
3. Marketing & Promotional Support
Grand Opening Campaign: Targeted hyper-local marketing strategies including press releases, influencer visits, outdoor hoardings, and social media ads.
Seasonal Marketing Collaterals: Regular supply of creative assets for festive sales (Diwali, Eid, Wedding season), seasonal rollouts, and clearance events.
Loyalty & CRM Programs: Built-in customer retention tools to incentivize repeat purchases through SMS/WhatsApp marketing and point redemption plans.
Ideal Candidate
Kashana Fashion is seeking passionate entrepreneurs and business families who want to own a successful retail establishment.
Business Mindset: Passion for fashion retail, customer relations, and trend tracking.
Investment Capability: Financial capacity to invest between ₹20 Lakhs to ₹35 Lakhs (covering store setup, franchise fee, and working capital).
Active Ownership: Willingness to directly oversee store operations or appoint a dedicated, trained store manager.
Location Access: Preference for owners possessing or capable of leasing a prime retail space of 400 to 800 sq. ft. in prominent high-streets, commercial markets, or shopping malls.
Experience: Prior experience in retail or fashion is helpful but not mandatory; operational discipline and a strong work ethic are prime requisites.
Financial Detail
The financial structure is designed for quick break-even and sustainable long-term profitability:
| Financial Head | Estimated Range (INR) |
| Total Investment Required | ₹22,000,00 – ₹35,00,000 (₹22L - ₹35L) |
| Franchise Fee | ₹3,00,000 – ₹5,00,000 + GST |
| Infrastructure / Interior Setup | ₹1,200/sq. ft. – ₹1,800/sq. ft. (approx. ₹8L - ₹12L) |
| Initial Inventory Stock | ₹10,000,000 – ₹15,000,000 |
| Working Capital | ₹2,000,000 – ₹3,000,000 |
| Royalty / Brand Fee | 5% on monthly gross sales (or FOFO Margin model option) |
| Store Area Required | 400 sq. ft. – 800 sq. ft. (High street / Mall location) |
| Expected Gross Margin | 35% – 48% on retail sales |
| Payback Period / Expected ROI | 18 – 24 Months |
| Operational Break-Even Time | 3 – 6 Months |