La Belle & La Bœuf / Beauty & The Beef Franchise For Sale

CAN
La Belle & La Bœuf / Beauty & The Beef Franchise For Sale La Belle & La Bœuf / Beauty & The Beef Franchise For Sale La Belle & La Bœuf / Beauty & The Beef Franchise For Sale La Belle & La Bœuf / Beauty & The Beef Franchise For Sale
La Belle & La Bœuf / Beauty & The Beef Franchise For Sale
La Belle & La Bœuf / Beauty & The Beef Franchise For Sale La Belle & La Bœuf / Beauty & The Beef Franchise For Sale La Belle & La Bœuf / Beauty & The Beef Franchise For Sale La Belle & La Bœuf / Beauty & The Beef Franchise For Sale

Established

2012

Franchise Units

16

dollar

Minimum Investment

$2,200,000

dollar

Franchise Fee

$40,000

dollar

Total Investment Range

$2,400,000

Home Based

No

Description

In a crowded casual dining market, La Belle & La Bœuf / Beauty & The Beef stands out by breaking the mold. It is a wildly successful, rebel-themed burger bar and mixology concept that has completely redefined the Canadian sports bar experience.

Designed as a vibrant, rock-infused tribute to the early 1970s counter-culture era, the brand balances an edgy, "anarchist sports bar" aesthetic with an upscale, comfortable environment. The name itself is a poetic, deeply personal tribute to the balance of humanity: La Belle representing the vulnerability and lightness of youth, and La Bœuf honoring the unmatched strength, resilience, and unwavering support of mothers everywhere.

La Belle & La Bœuf is widely recognized as a leader in the premium burger category. Its culinary identity centers on absolute quality, serving gourmet comfort food made from 100% natural, never-frozen Certified Angus beef ground chuck with zero hormonal additives. This commitment to execution has earned the brand multiple consecutive wins during Canada’s celebrated Burger Week.

Beyond its award-winning menu, it stands as the first restaurant concept in Canada to seamlessly integrate professional-grade mixology with a nostalgic tabletop gaming culture. Guests visit for the premium spirits, oversized monster cocktails, and craft beer lists, staying for the high-energy, immersive social environment. Backed by one of the nation's premier restaurant groups, La Belle & La Bœuf offers a distinct, high-volume business model positioned perfectly for long-term growth across major Canadian markets.


Background

  • Established Year: 2012

  • Franchise Active Units: 16 locations operating across Canada, with an aggressive national expansion strategy currently underway to push beyond its core Quebec footprint into Ontario and Western Canada.

  • Founders & Ownership: Originally conceptualized in Montreal, the brand is owned and operated by Foodtastic Inc., led by Founder and CEO Peter Mammas. Foodtastic manages a massive national portfolio of over 1,200 restaurants across dozens of distinct brands.

  • Brand Journey: What started as a daring, alternative single-unit concept quickly disrupted the Quebec casual dining sector. Over more than a decade, the brand has systematically scaled its corporate infrastructure while keeping its rebellious, high-quality independent spirit fully intact.

  • Industry Category: Casual Dining / Premium Burger Bar / Sports Bar & Lounge.


Support Training

Pre-Launch Support

  • Real Estate & Site Selection: Foodtastic’s dedicated real estate division handles territory demographics, traffic counts, and lease negotiations to secure A-grade locations.

  • Design & Construction Management: Full architectural assistance to convert existing spaces or build from scratch, ensuring the trademark retro-rebel layout, lighting, and bar infrastructure are flawlessly executed.

Operational Training

  • Academic & In-Store Training: A multi-week, intensive training program for the franchise owner and management team covering back-of-house kitchen efficiency, front-of-house service standards, and strict inventory control systems.

  • Grand Opening Team: A dedicated corporate opening team is deployed to your location for the launch phase to guide staff, streamline workflows, and ensure kitchen line consistency.

Ongoing Operational & Marketing Support

  • Advanced Mixology & Culinary R&D: Continuous menu development, seasonal drink creations, and updated kitchen techniques provided by corporate chefs and master mixologists.

  • National & Local Area Marketing: Driven by a dedicated 2% national advertising fund and 1% local marketing structure, franchisees benefit from high-impact digital campaigns, influencer partnerships, and localized event planning.

  • Supply Chain Advantage: Centralized purchasing power through Foodtastic guarantees preferred pricing on food costs, premium spirits, uniforms, and branded merchandise.


Financial Detail

Financial ComponentInvestment Details
Minimum Unencumbered Capital Required$600,000 – $700,000
Projected Total Build Cost / Investment$2,200,000 – $2,400,000 (Depending on site size and condition)
Initial Franchise Fee$40,000
Royalty Fee5% of gross sales
National Advertising Fund2% of gross sales
Local Area Marketing (LAM)1% of gross sales
Infrastructure & Real Estate CostsIncluded within the projected build cost (covers specialized bar build-outs, custom sound systems, seating, and advanced kitchen lines)
Working CapitalRecommended $100,000 – $150,000 independent of build costs for initial months
Expected ROI & Break-Even TimeVaries by location, territory demographics, and operational efficiency; detailed historical performance figures and pro-forma statements are provided during the disclosure process.



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