Established
2017
Franchise Units
150
Minimum Investment
₹ 6,50,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) landscape in India is undergoing a massive shift. While traditional global fast-food chains focus heavily on carbonated beverages and Western-style meals, local consumers are rapidly gravitating toward healthier, authentic Indian choices. Lassi Day Cafe sits right at the intersection of this cultural shift. By modernizing India’s timeless favorite—lassi—and pairing it with an expansive menu of mocktails, faloodas, cold coffees, burgers, and quick bites, the brand has created a high-margin, low-investment franchise model that resonates strongly with everyday consumers.
Lassi Day Cafe operates on a simple yet effective premise: serving premium, hygienic, and fresh beverages at price points that appeal to students, young professionals, and families alike. Its small-footprint outlet design keeps overheads remarkably low without sacrificing aesthetic appeal or functional efficiency. For entrepreneurs looking to enter the booming food and beverage sector with minimal financial risk, Lassi Day Cafe offers a proven operational blueprint, brand trust, and a scalable retail concept tailored specifically for high-footfall Indian markets.
Why Invest in This Franchise?
Low Capital Expenditure & High ROI: Unlike traditional full-service restaurants that require massive upfront capital, Lassi Day Cafe’s compact format significantly reduces lease hold improvements, setup expenses, and overall risk.
Zero Royalty Model (FOFO): Franchisees enjoy a 0% ongoing royalty fee on sales under the FOFO (Franchise-Owned, Franchise-Operated) setup. This means you keep more of your hard-earned net profit rather than paying out monthly cuts on total revenue.
High Gross Profit Margins: Beverage-heavy menus naturally carry low Cost of Goods Sold (COGS). Lassi Day Cafe offers attractive margins—often ranging between 35% and 50%—allowing for faster capital recovery.
Compact Footprint (150–300 sq. ft.): The modest space requirement allows franchisees to secure prime retail spots, high-street locations, or mall kiosks where larger space formats would be cost-prohibitive.
Mass Indian Appeal: Lassi is an evergreen, culturally rooted beverage with year-round demand. Combined with modern flavors, cold brews, and quick snacks, the menu attracts steady daily foot traffic across diverse demographics.
Background
Founded Year: 2017
Founder: Yashwanth Jagarlamudi
Brand Origin: Bellary, Karnataka, India
Active Franchise Units: 150+ operational outlets nationwide
Industry Category: Food & Beverage / Quick Service Restaurant (QSR)
Brand Journey & Market Presence
Founded in 2017 in Bellary, Karnataka, Lassi Day Cafe began with a mission to offer a clean, high-quality, and budget-friendly alternative to carbonated soft drinks. Founder Yashwanth Jagarlamudi recognized that while traditional lassi was widely sold by unorganized street vendors, there was a major void in the market for a hygienic, standardized quick-serve cafe chain.
By elevating the humble lassi with innovative flavors and combining it with a modern cafe atmosphere, the brand rapidly scaled from a local business into a national chain. Today, with over 150 outlets spread across south and central India, Lassi Day Cafe has built a reliable operational system that allows first-time entrepreneurs to launch and manage a successful food outlet with minimal friction.
Support Training
To ensure uniform product quality and store performance across all locations, Lassi Day Cafe delivers structured support throughout the franchise lifecycle:
Site Selection & Store Layout Assistance: The brand team evaluates proposed store locations for footfall density, consumer demographics, and overall visibility. They also provide complete layout blueprints for counter design, kitchen workflow, and seating setup.
Pre-Launch Operational & Chef Training: Comprehensive hands-on training is provided for the franchisee and staff prior to launch. This covers precise product recipes, standard operating procedures (SOPs), equipment usage, inventory tracking, and point-of-sale (POS) systems.
Supply Chain & Raw Material Sourcing: Centralized sourcing protocols ensure access to standardized pre-mixes, syrups, and packaging materials to maintain consistent taste and quality.
Marketing & Grand Opening Support: Launch promotional support includes digital marketing assets, localized campaign strategies, local distribution banners, and promotional discount frameworks to drive footfall from day one.
Ongoing Academic & Quality Support: Periodic audits, recipe updates, seasonal product inclusions, and continuous operational guidance help store managers maintain high hygiene standards and operational efficiency.
Ideal Candidate
Lassi Day Cafe looks for partners who want to build a sustainable local business. The franchise is best suited for:
First-Time Entrepreneurs & Local Investors: Individuals seeking a low-risk, manageable business model with structured support.
Hands-On Store Operators: Passionate owners willing to oversee daily operations, customer interaction, inventory management, and staff discipline.
Investment Readiness: Capital capacity to invest around ₹6.5 Lakh to ₹10 Lakh without over-leveraging personal finances.
Location Access: Preference for candidates who own or can lease high-footfall real estate—such as spots near colleges, commercial hubs, metro stations, busy high streets, or shopping malls.
Financial Detail
| Investment Metric | Details / Cost Estimates |
| Total Investment Required | ₹6.5 Lakh – ₹10 Lakh (varies by size & format) |
| Minimum Capital Required | ₹6.5 Lakh |
| Franchise Fee | Included within the total setup investment (approx. ₹2.5L - ₹3L segment) |
| Infrastructure & Equipment Cost | Covers commercial blenders, refrigeration, deep freezers, counter setup, branding signage, & interior fit-outs |
| Marketing Budget (Initial) | Allocated from launch budget for local promotions & opening campaigns |
| Working Capital | ₹1 Lakh – ₹1.5 Lakh for initial stock, utilities, & staff salaries |
| Royalty Fees | 0% Royalty (Franchisee retains gross profits) |
| Gross Profit Margin | 35% – 50% |
| Expected ROI / Payback Period | 12 to 24 Months (dependent on site location & operational performance) |
| Potential Revenue Streams | Over-the-counter sales, takeaway orders, and food delivery platforms |