Established
1908
Franchise Units
00
Minimum Investment
₹ 35,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 65,00,000
Home Based
No
Description
The Indian intimate apparel market is undergoing a rapid transformation. Modern Indian women are shifting away from unbranded, basic innerwear and embracing premium, well-fitted, and high-fashion intimate apparel. Positioning itself right at the intersection of European sophistication, everyday functionality, and accessible luxury, Milavitsa presents a lucrative retail investment opportunity for fashion entrepreneurs across India.
Originating from Eastern Europe, Milavitsa has earned an international reputation as a master manufacturer and retailer of high-quality intimate apparel. Unlike fast-fashion brands that rely on low-cost materials, Milavitsa centers its value proposition on anatomical precision, premium European lace, exceptional support across all body shapes, and durable fabrics that withstand daily wear.
By joining the Milavitsa retail network in India, unit partners gain a distinct advantage: a globally recognized brand presence coupled with collections designed specifically to address diverse fit demands—from everyday seamless basics and vibrant young fashion lines to specialized plus-size collections (up to size EEE) and elegant bridal sets. For Indian investors, a Milavitsa boutique offers strong unit economics, high repeat footfalls, and a proven business model in a fast-growing retail category.
Background
Established Year: 1908
Founders: Francois Tournier and brothers Tourne (Minsk, Belarus)
Parent Organization: Silvano Fashion Group
Global Outlets / Presence: Over 600+ branded boutiques across 20+ countries, making it one of Europe's largest innerwear manufacturers.
Brand Journey & History: Started in 1908 as a haberdashery factory, the enterprise shifted focus entirely to women’s intimate apparel in 1964. It modernized its operations, gained ISO 9001 and ISO 14001 quality certifications, and was acquired by Silvano Fashion Group. Today, it manufactures over 15 million pieces annually.
Market Presence in India: Expanding across Tier-1 and metro cities through exclusive brand outlets (EBOs) in premium malls and high-street locations.
Industry Category: Retail – Apparel, Lingerie, Swimwear & Sleepwear.
Support Training
Milavitsa equips retail partners with a structured operational framework to maintain consistent customer experiences across all store locations.
Pre-Launch Support: Assistance with site selection, footfall analysis, store design, architectural layouts, and inventory planning.
Product & Fitting Training: Intensive staff training on bra-fitting mechanics, fabric care, size conversion charts, and visual merchandising techniques.
Operations Management: Integrated POS software setup, inventory management protocols, and replenishment systems.
Marketing & Promotional Support: Seasonal marketing toolkits, digital campaign assets, localized grand opening support, and social media marketing guidance.
Ongoing Guidance: Regular operational audits, seasonal collection previews, and inventory rotation strategies to keep store stock fresh and aligned with local buying trends.
Ideal Candidate
Entrepreneurial Mindset: Individuals or corporate groups with a strong passion for fashion retail and brand building.
Relevant Experience: Background in retail management, apparel distribution, or luxury brand sales is preferred but not strictly required.
Financial Capability: Willingness to invest capital into store build-outs, working capital, and initial stock.
Customer-Centric Orientation: Focus on creating an inviting environment with trained fitting consultants to ensure personalized customer service.
Location Requirements: Minimum 400 to 800 sq. ft. of carpet area in high-footfall fashion malls or prime high-street commercial hubs with strong female target demographics.
Financial Detail
| Investment Parameter | Estimated Range / Details (INR) |
| Total Investment | ₹35 Lakhs – ₹65 Lakhs (varies by store area and city format) |
| Minimum Capital Required | ₹35 Lakhs |
| Franchise / License Fee | ₹3 Lakhs – ₹5 Lakhs |
| Store Setup & Infrastructure | ₹15 Lakhs – ₹25 Lakhs (fixtures, signage, lighting, fitting rooms) |
| Initial Inventory Investment | ₹12 Lakhs – ₹20 Lakhs |
| Working Capital | ₹3 Lakhs – ₹5 Lakhs |
| Marketing Budget | ~2% – 3% of revenue allocated to local store marketing |
| Royalty / Brand Fee | 0% – 3% (depending on the chosen FOFO / FOCO model) |
| Expected ROI | 25% – 35% annually |
| Break-Even Period | 18 to 24 Months |
| Potential Revenue Streams | Core Undergarments, Fashion Lingerie, Swimwear, Nightwear/Homewear, and Accessories |