Established
2012
Franchise Units
15
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
MacV Eyewear (by McPherson & Valentine) is a fast-growing fashion eyewear brand that bridges the gap between high-end international design and accessible luxury. Inspired by Scottish design sensibilities and born out of a passion for everyday self-expression, MacV has carved a distinct niche in India's booming retail landscape. The brand focuses on creating premium sunglasses, optical frames, anti-blue light glasses, and prescription eyewear that seamlessly combine UV protection, durability, and runway-ready style.
Unlike traditional optical dispensaries that often feel clinical or intimidating, MacV operates on an impulse-driven, lifestyle-first retail model. Its vibrant kiosks and compact boutique outlets—frequently positioned in high-footfall shopping malls, busy commercial hubs, and major transit hubs like airports—allow shoppers to try on frames effortlessly. By positioning eyewear as an essential wardrobe accessory rather than just a medical necessity, MacV taps directly into the buying habits of Gen Z, young working professionals, and style-conscious travelers across India.
Partnering with MacV offers entrepreneurs a low-risk, high-margin entry point into India's rapidly expanding fashion accessories market. With a proven operational playbook, sleek turn-key store designs, and strong central supply chain management, MacV empowers franchise partners to run a profitable business with minimal overhead.
Background
Brand Name: MacV Eyewear (MacV by McPherson & Valentine)
Founded Year: 2012 (Franchising model launched in 2017)
Founders: Paresh Khivesara & Matthew Bending (Matt McPherson)
Head Office: Mumbai, Maharashtra, India
Industry Category: Fashion & Retail (Eyewear, Accessories, Prescription Glasses)
Active Units: 15+ presence across major Indian cities, airport kiosks, and international presence in the UK.
Brand Origin & Journey: What started as a casual conversation between co-founders Paresh Khivesara and Matthew Bending in a Scottish pub blossomed into a global lifestyle brand. They envisioned an eyewear brand that merged Ibizan beach fashion, European craftsmanship, and accessible Indian pricing. Over the past decade, MacV has expanded from boutique kiosks to airport lounges and multi-city shopping malls, establishing itself as a go-to brand for trendy, everyday protective eyewear.
Support Training
| Support Domain | Details Provided by Brand |
| Pre-Launch Support | Site selection assistance, footfall analysis, store layout approval, 3D kiosk design, and turnkey interior fit-out assistance. |
| Operational Support | POS software setup, inventory management algorithms, live stock auto-replenishment, and daily operational manuals. |
| Staff Training | Comprehensive training for sales staff on product knowledge, customer engagement, optical frame fitting, and upselling techniques. |
| Marketing & PR | Centralized social media campaigns, local influencer collaborations, mall activation kits, promotional banners, and digital ads. |
| Ongoing Academic & Quality Support | Regular refresher courses on new product launches, lens technologies (UV400, anti-blue, polarization), and visual display audits. |
Ideal Candidate
MacV is looking for passionate business partners who want to build a profitable retail presence in their local market.
Entrepreneurial Drive: Passion for fashion retail, customer service, and trend-focused consumer goods.
Business Experience: Prior experience in retail management, franchise operation, or hospitality is preferred but not strictly mandatory.
Investment Capability: Financial readiness to invest between ₹5 Lakhs and ₹20 Lakhs depending on the chosen store format (Kiosk vs. Boutique Outlets).
Location Preference: Ownership or lease option for high-visibility real estate in prime shopping malls, high-street retail areas, or airport terminals.
Local Market Understanding: Strong grip on local customer preferences and regional market dynamics in Tier 1, Tier 2, or Tier 3 cities.
Financial Detail
MacV offers flexible franchise formats ranging from low-investment mall kiosks to full-fledged high-street boutique stores.
Minimum Investment Required: ₹5 Lakhs (for Kiosk format)
Total Investment Range: ₹5 Lakhs – ₹20 Lakhs (varies based on store size and location format)
Franchise Fee: ₹1 Lakh – ₹3 Lakhs (depending on unit vs. master franchise arrangements)
Infrastructure & Fit-Out Cost: ₹2 Lakhs – ₹5 Lakhs
Space / Area Required: 60 sq. ft. – 250 sq. ft. (Kiosks / Express Outlets)
Working Capital & Initial Stock: Integrated into total initial capital deployment.
Royalty / Revenue Share: Up to 40% brand share / 60% Franchisee revenue split model
Expected ROI Timeframe: 12 – 18 Months
Break-Even Period: 3 – 6 Months