Established
2013
Franchise Units
50
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
Quick Service Restaurants (QSR) in India are experiencing unprecedented growth, driven by a young, urban population craving fast, flavorful, and affordable dining options. In this competitive landscape, Mad Over Chicken (MOC) has carved out a distinct niche as a homegrown QSR brand that delivers authentic, American-style fried chicken, gourmet burgers, and wraps tailored specifically for Indian taste buds.
Founded on the principle that high-quality, freshly prepared food shouldn't come with an exorbitant price tag, MOC combines a cheerful, high-energy store ambiance with a menu that competes directly with international fast-food giants. From signature crispy-juicy fried chicken and flame-grilled Peri-Peri chicken to an extensive selection of over 12 burger varieties starting at accessible price points, the brand has built a loyal following among college students, working professionals, and families alike.
For entrepreneurs and investors looking to enter the lucrative Indian food and beverage sector, Mad Over Chicken offers a proven, highly scalable franchise model. Supported by a streamlined kitchen design, tight supply chain controls, and strong operational backing, an MOC unit gives franchisee partners the playbook needed to achieve rapid market penetration, healthy margins, and quick payback periods.
Background
| Parameter | Details |
| Brand Name | Mad Over Chicken (MOC) |
| Parent Company | Beaut Bites Pvt. Ltd. |
| Founder & CEO | Mr. Nitin Dua |
| Year Established | 2013 (Franchising commenced in 2015) |
| Headquarters | Gurugram, Haryana, India |
| Active Franchise Outlets | 20 to 50+ nationwide |
| Industry Category | Quick Service Restaurant (QSR) / Fast Casual Dining |
| Geographic Footprint | Active presence across North India, expanding rapidly into West, East, and South India |
The Brand Journey
Mad Over Chicken started in 2013 when founder Nitin Dua identified a clear gap in India’s tier-1 and tier-2 cities: consumers wanted western-style crispy fried chicken and burgers without paying premium international chain prices. After perfecting proprietary spice blends and kitchen processes, the brand launched its franchising program in 2015. Today, operating under Beaut Bites Pvt. Ltd., MOC has successfully grown its outlet network across high-footfall high streets, food courts, and university hubs.
Support Training
MOC provides end-to-end guidance to ensure every franchisee opens smoothly and operates profitably:
Site Selection & Store Layout: The brand’s real estate team conducts location feasibility studies, analyzing local footfall, competitor presence, and demographics. They supply complete floor layouts, interior design guidelines, and kitchen setup blueprints.
Vendor & Supply Chain Integration: Franchisees gain access to central vendor networks for equipment, branded packaging, raw chicken sourcing, and proprietary spice mixes, maintaining consistent taste and margin protection.
Staff Recruitment & Hands-On Training: Comprehensive training covers front-of-house customer service, billing software operations, hygiene protocols, kitchen safety, and standardized cooking techniques. Training takes place at company-owned outlets and on-site prior to launch.
Pre-Launch & Grand Opening Marketing: Strategic support for soft launches, local localized flyers, social media buzz, influencer tie-ups, and promotional opening offers.
Ongoing Operational & Tech Support: Centralized POS software setup, inventory management tracking, aggregator onboarding (Swiggy/Zomato), periodic kitchen audits, and menu updates.
Ideal Candidate
Mad Over Chicken looks for franchise partners who bring local drive and operational enthusiasm:
Entrepreneurial Mindset: Prior hospitality experience is a plus, but passion for food, customer satisfaction, and team leadership matter most.
Investment Capability: Able to secure the required capital range (₹10 L to ₹35 L depending on the chosen store model) alongside working capital reserves for early months.
Hands-On Involvement: Investors who actively oversee daily operations or appoint a dedicated, well-trained unit manager tend to achieve the fastest returns.
Preferred Locations:
High-street markets with heavy foot traffic.
Shopping mall food courts and multiplex complexes.
Commercial spaces near colleges, university campuses, and corporate parks.
Ground-floor retail units with clear storefront visibility.
Financial Detail
MOC offers flexible investment models based on store size and location dynamics:
| Financial Component | Express Model (Food Court / Kiosk) | QSR Model (Dine-In / Standalone) |
| Minimum Property Area | 200 – 350 Sq. Ft. | 400 – 2,000 Sq. Ft. |
| Franchise Fee | ~₹3,000,00 + GST | ~₹5,000,00 to ₹6,000,00 + GST |
| Total Estimated Investment | ₹10 Lakhs – ₹14 Lakhs | ₹20 Lakhs – ₹35 Lakhs |
| Infrastructure & Equipment Setup | Included in investment (~₹7 L) | Included in investment (~₹17 L+) |
| Working Capital Requirement | ₹1 Lakh – ₹2 Lakhs | ₹2 Lakhs – ₹4 Lakhs |
| Marketing & Soft Launch Budget | ~₹50,000 – ₹1 Lakh | ~₹1 Lakh – ₹2 Lakhs |
| Royalty Fee | 6% of gross sales | 6% of gross sales |
| Expected Return on Investment (ROI) | 30% – 35% annually | 30% – 35% annually |
| Payback / Break-Even Period | 10 to 14 months | 12 to 24 months |
| Agreement Term | 5 Years (Renewable) | 5 Years (Renewable) |